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Demographic Conditions prompt a Gloomy Canadian Beer Outlook: Ken Research

Posted on 12 December 2016 by KenResearch Food and Beverage,

Ken research announced its recent publication on Canada Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market,” which aims at offering the detailed overview of the Canada beer industry structure which further offers a comprehensive insight into past background trends, 2015 performance and 2016 outlook. The production incorporates the shrewd investigation of top line production, import, export and consumption volume data by segment, brand distribution (on-/off premises) from 2005-2015 with forecasts for 2016, details of significant beer new product launches in 2015 by company, overview of the competitive landscape in the beer market with analysis of major companies performance. Data is also available in excel along with the valuable analysis of the drivers behind both current and emerging trends in the beer market.

Per capita Disposable Income

Extra income growth is a critical indicator of industry development since more prominent purchasing power bolsters consumers’ optional alcoholic drinks purchases. Amid times of economic development, rising disposable income may elevate consumers to purchase either more beer or alternately higher-edge brands. Per capita disposable income is relied upon to increase representing a potential opportunity for the industry.

World price of Aluminium

Aluminum canning is extremely a mainstream technique of packaging beer. Aluminum cans have truly been the most cost-effective container for holding beer and constraining the beer’s exposure to flavor damaging UV beams. An expansion in the world cost of aluminum will prompt to higher costs for brewers who dominatingly deliver their items in aluminum jars rather than glass bottles. Consequently, rising aluminum prices hamper industry profitability.

Industry Evolution

The whole North American market for beer has encountered intense change over the past five years. Significant international fermenting organizations, for example Anheuser Busch InBev (AB InBev) and SABMiller have either procured or merged with large North American brewers that generally represent a large group of locally claimed and operated brands. In recent years, however, many small-scale, autonomously claimed breweries have entered the industry. In spite of the fact that this has not resulted in any significant industry decline, an emerging disparity exists between large universal brewers and their smaller regional competitors. Profit, which is measured as earnings before interest and taxes, is anticipated to represent 9.4% of income for the normal brewery in 2016. Both AB InBev and Molson Coors, however, brag benefit edges that generously surpass this this average. Because of the economies of scale that come with significant brewing operations across the country, the industry’s biggest players hold tremendous market share in the industry regardless of the worries that the prominence of standard premium beer is fading. As a consequence of these structural changes to the industry, the number of breweries in Canada has increased significantly.

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Ken Research
Ankur Gupta, Head Marketing & Communications