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Fragmented Full Service Restaurants Market in Argentina: Ken Research

Posted on 10 August 2017 by KenResearch Food and Beverage,

A full service restaurant is a restaurant that provides fine dining with a wide selection of foods and beverages where food is served directly to the customers' table. These establishments have attached alcoholic beverages, coffee shops, fast food restaurants and specialized traditional foods. Full service restaurants also provide takeout, delivery and live entertainment.

The report titled “Full-Service Restaurants in Argentina” studies the full-service restaurants market in Argentina and presents a detailed and in-depth guide to the shape and size of the market. It strategically analyzes the major factors that are influencing the market like eating habits, changes in lifestyle, spending on tourism or issues related to legislature. The forecast data predicts the trajectory; market is expected to take and the ways in which it may change. Covering the product categories of full-service restaurant chains, casual dining and non-casual dining full-service restaurants, types of full-service restaurants and independent full-service restaurants, the report offers a strategic and detailed analysis.

The full-service restaurant market in Argentina is quite fragmented. The restaurant chains in Argentina have had just less than 5% sales in terms of value in 2016. In terms of value, “Sushiclub” has been the brand that led the market (though its share in market was only marginal). However, the recessive period of Argentinian economy in 2016 led the chain to close an outlet in order to prevent the profitability from decreasing and sales from falling.

Full-service restaurants in the country have struggled through a very bad year in 2016. The economic crisis in Argentina and the fall in real wages have deterred the Argentineans from the leisure activities despite the fact that the Argentineans like eating out. Consequently, fast food has gained ground over full-service restaurant due to it being a highly cheaper alternative to the latter and thus more appealing to consumers in a recessive environment.

It is expected that the economy of Argentina will bounce back on track in the future years. This will lead to a recovery in the purchasing power of the consumers, which will further lead to the consumers having more money to spend on leisure activities. This will eventually benefit the full-service restaurants since Argentinians prefer eating out.

Also, it is expected that the full-service restaurant channel will slowly and steadily recover the customers that it had lost to the fast food channel due to it being cheaper in the recent time period.

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Ken Research
Ankur Gupta, Head Marketing & Communications
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