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Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Single User License
AED 1817

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
AED 3633

Multiple Users within the Company/ Enterprise
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Copy Option: Yes
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Details

Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton

Summary

"Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton", uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in the US by Philip Morris for its Marlboro Ice menthol cigarettes, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a flip-top cigarette carton with an auto-open/close reseal label, and considers how the format could cross over into other categories.

Scope

- Discusses key features and packaging benefits of Marlboro Ice auto-open/close flip-top cigarette carton.

- Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.

- Explores how this easy-to-use means of packaging could be applied to other product categories.

Reasons to buy

- Use GlobalData's Seize+Adapt Case Studies to inspire packaging innovation.

- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

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Table Of Content

Scope

Table of Contents

Executive Summary

What is Seize+Adapt?

The packaging innovation-consumer convenience

How does the innovation align to TrendSights?

Wider opportunities for an easy-open cigarette carton

Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Packaging, innovation, Pack-Track, Seize+Adapt, closure, resealable, label, carton, convenience, easy-open, easy-close, dispensing, on-the-go, cleanliness, hygiene, freshness, brand engagement, consumer engagement, brand ritual, seniors, cigarettes, confectionery, mints, gum, cereals, staples, flour, sugar, seasonings, baby food, beverages, tea, hot chocolate, malted drinks, infant formula, fruit drink mixes, concentrates, household, cleaning, pet food, pet care, OTC pharmaceuticals, food supplements, vitamins & minerals, tablets, capsules, personal care, wet wipes, feminine hygiene, sanitary protection, tissues, cotton buds, TrendSights, Efficient & Effective, Aging Populations, On-the-Go


Companies

Philip Morris

Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton

Summary

"Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-open cigarette carton", uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in the US by Philip Morris for its Marlboro Ice menthol cigarettes, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a flip-top cigarette carton with an auto-open/close reseal label, and considers how the format could cross over into other categories.

Scope

- Discusses key features and packaging benefits of Marlboro Ice auto-open/close flip-top cigarette carton.

- Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.

- Explores how this easy-to-use means of packaging could be applied to other product categories.

Reasons to buy

- Use GlobalData's Seize+Adapt Case Studies to inspire packaging innovation.

- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

READ MORE

Scope

Table of Contents

Executive Summary

What is Seize+Adapt?

The packaging innovation-consumer convenience

How does the innovation align to TrendSights?

Wider opportunities for an easy-open cigarette carton

Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Packaging, innovation, Pack-Track, Seize+Adapt, closure, resealable, label, carton, convenience, easy-open, easy-close, dispensing, on-the-go, cleanliness, hygiene, freshness, brand engagement, consumer engagement, brand ritual, seniors, cigarettes, confectionery, mints, gum, cereals, staples, flour, sugar, seasonings, baby food, beverages, tea, hot chocolate, malted drinks, infant formula, fruit drink mixes, concentrates, household, cleaning, pet food, pet care, OTC pharmaceuticals, food supplements, vitamins & minerals, tablets, capsules, personal care, wet wipes, feminine hygiene, sanitary protection, tissues, cotton buds, TrendSights, Efficient & Effective, Aging Populations, On-the-Go


Companies

Philip Morris