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UK Pet Insurance: Distribution & Marketing 2018

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Single User License
AED 4753

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
AED 9505

Multiple Users within the Company/ Enterprise
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Copy Option: Yes
Deliverable Format : Excel, PDF Via Email

Corporate User License
AED 14258

Details

UK Pet Insurance: Distribution & Marketing 2018

Summary

"UK Pet Insurance: Distribution & Marketing 2018", report explores pet insurance purchasing behavior, and how consumer preferences are changing over time. It discovers what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.

Purchasing preferences moved back towards price comparison sites and brokers in 2018, after a strong shift towards the direct channel in 2017. The direct channel still leads the way by over 20 percentage points (pp) for both cats and dogs, but it has seen reductions of over 5pp in both products. Unsurprisingly, consumers continue to move towards online purchases, with smartphones and tablets becoming a serious option for buying insurance. Every non-digital method saw declines in their share for cats and dogs as a result. Petplan remains dominant despite suffering a slight decline in its share of respondent selection.

Scope

- Direct to insurer remains the most popular channel of distribution for pet insurance, despite a decline in share.

- Online via desktop PCs remains the preferred method of arranging pet cover, with all offline methods declining.

- Switching levels remain low among pet insurance customers, but a considerable number of new entrants continue to enter the market.

Reasons to buy

- Understand consumer purchasing decisions and how these will influence the market over the next few years.

- Improve customer engagement by recognizing what is most important to them and how to adapt products and services to satisfy their needs.

- Discover which providers lead the way in the pet space and how providers are changing the market through new innovations.

- Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.

- Understand advertising strategies and discover which insurers are investing the most into them.

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary

The Purchasing Journey

Provider Engagement

Channel View

Marketing

Future Market

Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

Consumer, channel, method, pet, direct, price comparison site, online, phone, switching, dog, cat


Companies

Petplan

Animal Friends

Tesco Bank

Pets at Home

Direct Line

Asda

Aviva

More Th>n

Argos

Healthy Pets

Sainsbury's

Company Profile

Company Profile Title

UK Pet Insurance: Distribution & Marketing 2018

Summary

"UK Pet Insurance: Distribution & Marketing 2018", report explores pet insurance purchasing behavior, and how consumer preferences are changing over time. It discovers what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the market over the next few years.

Purchasing preferences moved back towards price comparison sites and brokers in 2018, after a strong shift towards the direct channel in 2017. The direct channel still leads the way by over 20 percentage points (pp) for both cats and dogs, but it has seen reductions of over 5pp in both products. Unsurprisingly, consumers continue to move towards online purchases, with smartphones and tablets becoming a serious option for buying insurance. Every non-digital method saw declines in their share for cats and dogs as a result. Petplan remains dominant despite suffering a slight decline in its share of respondent selection.

Scope

- Direct to insurer remains the most popular channel of distribution for pet insurance, despite a decline in share.

- Online via desktop PCs remains the preferred method of arranging pet cover, with all offline methods declining.

- Switching levels remain low among pet insurance customers, but a considerable number of new entrants continue to enter the market.

Reasons to buy

- Understand consumer purchasing decisions and how these will influence the market over the next few years.

- Improve customer engagement by recognizing what is most important to them and how to adapt products and services to satisfy their needs.

- Discover which providers lead the way in the pet space and how providers are changing the market through new innovations.

- Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.

- Understand advertising strategies and discover which insurers are investing the most into them.

READ MORE

Scope

Table of Contents

Executive Summary

The Purchasing Journey

Provider Engagement

Channel View

Marketing

Future Market

Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Consumer, channel, method, pet, direct, price comparison site, online, phone, switching, dog, cat


Companies

Petplan

Animal Friends

Tesco Bank

Pets at Home

Direct Line

Asda

Aviva

More Th>n

Argos

Healthy Pets

Sainsbury's