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UK Private Motor Insurance: Distribution & Marketing 2018

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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AED 4753

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
AED 9505

Multiple Users within the Company/ Enterprise
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Copy Option: Yes
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Details

UK Private Motor Insurance: Distribution & Marketing 2018

Summary

This report explores consumer purchasing behavior, and how preferences are changing over time. It discovers what is most influential to customers when purchasing a policy, and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the private motor insurance market over the next few years.

The purchasing preferences of private motor insurance customers changed in 2018. Price comparison websites (PCWs) are now the most popular channel, used by 37.4% of respondents. In a period of record high premiums, customer loyalty has waned: 63.4% of respondents used a PCW to conduct research before buying their latest policy. With the rising prominence of PCWs, more customers are also shifting their purchasing methods online, with approximately 70% of respondents purchasing their motor insurance policy either on a PC or handheld device.

Scope

- 37.4% of private motor insurance customers purchased via a price comparison website in 2018.

- 69.8% of customers purchased online.

- 13.2% of customers held a policy with Admiral.

- 72.5% of customers shopped around at last renewal.

Reasons to buy

- Understand consumer purchasing decisions and how these will influence the market over the next few years.

- Improve customer engagement by recognizing what is most important to them and how to adapt products and services to meet their needs.

- Learn which providers lead the way in the private motor insurance space.

- Discover which insurers spend the most on advertising and which channels they are using.

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary

The Purchasing Journey

Provider Engagement

Channel View

Marketing

Future Market

Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

Consumer, channel, method, motor, direct, price comparison site, online, phone, switching, PCW


Companies

Admiral

Aviva

Hasting Direct

Direct Line

LV=

Churchill

AXA

esure

Tesco Bank

1st Central

Saga

Comparethemarket.com

Confused.com

Moneysupermarket.com

Gocompare.com

Co-op Insurance

Swinton

More Th>n

Age UK

Tesla

Company Profile

Company Profile Title

UK Private Motor Insurance: Distribution & Marketing 2018

Summary

This report explores consumer purchasing behavior, and how preferences are changing over time. It discovers what is most influential to customers when purchasing a policy, and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the private motor insurance market over the next few years.

The purchasing preferences of private motor insurance customers changed in 2018. Price comparison websites (PCWs) are now the most popular channel, used by 37.4% of respondents. In a period of record high premiums, customer loyalty has waned: 63.4% of respondents used a PCW to conduct research before buying their latest policy. With the rising prominence of PCWs, more customers are also shifting their purchasing methods online, with approximately 70% of respondents purchasing their motor insurance policy either on a PC or handheld device.

Scope

- 37.4% of private motor insurance customers purchased via a price comparison website in 2018.

- 69.8% of customers purchased online.

- 13.2% of customers held a policy with Admiral.

- 72.5% of customers shopped around at last renewal.

Reasons to buy

- Understand consumer purchasing decisions and how these will influence the market over the next few years.

- Improve customer engagement by recognizing what is most important to them and how to adapt products and services to meet their needs.

- Learn which providers lead the way in the private motor insurance space.

- Discover which insurers spend the most on advertising and which channels they are using.

READ MORE

Scope

Table of Contents

Executive Summary

The Purchasing Journey

Provider Engagement

Channel View

Marketing

Future Market

Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Consumer, channel, method, motor, direct, price comparison site, online, phone, switching, PCW


Companies

Admiral

Aviva

Hasting Direct

Direct Line

LV=

Churchill

AXA

esure

Tesco Bank

1st Central

Saga

Comparethemarket.com

Confused.com

Moneysupermarket.com

Gocompare.com

Co-op Insurance

Swinton

More Th>n

Age UK

Tesla