Saudi Arabia Mattress Market Research Report: Ken Research

HOW SAUDI MATTRESS  MARKET IS POSITIONED?

Saudi Arabia Mattress Market was observed to attain maturity majorly due to the fact that the country’s both residential sector including the demand for home-users; and non-residential sector including hotels, hospitals, college hostels and other institutional buildings which have majorly contributed to the demand for mattresses in the country. Increasing presence of local and international mattress manufacturers has made it difficult for new players to enter the market.

The market witnessed a decline in the growth rate from 20% to 15.8% for the year 2014 due to the economic slowdown as well slow growth in personal disposable income in the country.

Saudi Arabia Mattress Market

In terms of value, Saudi Arabia Mattress Market generated gross revenue of USD ~ million in FY’2018. Saudi Arabia mattress market size both in terms of revenue and sales volume was observed to grow during the review period. Growth drivers such as tourism, hospitality and the healthcare industry also had a positive impact on the market. Saudi Arabia mattress market is highly concentrated with presence of major players such as SleepHigh, Raha, Tempur, Sealy International Inc, King Koil Saudi Arabia, Inter Coil, Serta Saudi Arabia, Al Mazro Mattress Manufactures Saudi Arabia, Al-Mutlaq, Royal Mattresses, American Bed, SleepNice, Al Rajhi and others

SAUDI ARABIA MATTRESS MARKET SEGMENTATION

By Size of Mattresses (King Size, Queen Size and Single Size), 2018

King size mattress segment was observed to dominate the Saudi Arabia mattress market during the year 2018. This was partly due to the fact that Saudi Arabians have a larger family size and Also their average length is about 5 feet 8 inches. The remaining market share was collectively captured by queen size and single mattress segments in the year 2018.

By Type of Mattresses (Spring, Foam and Latex and Others), 2018

Spring mattress was observed as the most popular type of mattress and under the spring category, the pocket spring type was the most selling type in the country. The remaining market share was captured by foam and latex and other mattress segment in Saudi Arabia during 2018.

By Market Structure (Organized and Unorganized Sector), 2018

Organized market in Saudi Arabia represents the popular mattress manufacturers majorly operating in the urban areas of the country who distribute their products through a structured distribution channel. Organized sector dominated in Saudi Arabia mattress market owing to the significant presence of both local and the international players. Whereas on the other hand, the unorganized sector had limited penetration in the country’s mattress market during 2018.

By type of market (Mass, Economy and Premium), 2018

The mass market segment dominated the Saudi mattress industry. Companies catering to mass market in Saudi Arabia are usually the unorganized players along with some organized players like

By Region (Central, Western, Eastern, Northern, Southern), 2018

The Central region and Western region of Saudi Arabia had captured maximum sales volume generated in Saudi Arabia mattress market in 2018. It is the headquarters of decision-makers and financial and business centers where the most important international and Arab conferences and exhibitions are held beside major national festivals and events.

By Mode of Distribution (Retail and Direct Sales), 2018

Retail sales channel accounted for the majority of the sales volume while direct sales channel had a limited share in the overall market during 2018. Retail sales is majorly directed towards home users whereas, direct sales is directed towards hospitals and hotels and other major institutions.

COMPETITIVE LANDSCAPE IN SAUDI ARABIA MATTRESS MARKET

Saudi Arabia mattress market is highly concentrated with presence of major players such as SleepHigh, Raha, Tempur, Sealy International Inc, King Koil Saudi Arabia, Inter Coil, Serta Saudi Arabia, Al Mazro Mattress Manufactures Saudi Arabia, Al-Mutlaq, Royal Mattresses, American Bed, SleepNice, Al Rajhi and other players operating in the Saudi Arabia mattress market.  Increase in Direct sales to Hotels and Resorts along with Hospitals due to increase in government initiatives majorly contributed towards the rapid growth of mattresses in the industry which led to emergence of several mattress manufacturers in this sector. Some of the leading parameters on the basis of which companies compete in Saudi Arabia mattress market include price of the product, Clientele of the company, manufacturing facilities, Distribution and retail stores, number of projects , product range, Reputation of the brand

SAUDI ARABIA MATTRESS MARKET FUTURE OUTLOOK AND PROJECTIONS

Over the forecasted period 2019-2023, Saudi Arabia mattress market demand both in terms of revenue and sales volume is expected to increase along with limited growth in the market. It will be majorly driven by the fact that Saudi Arabia mattress market will prepare itself to meet the future demand expected from substantial investment proposed in key segments such as residential housing and institutional sector including hospitals, hotels and college hostels increase in the consumer expenditure, increase in the hotel rooms and the development of the hospitality sector as a whole. Apart from that, Increasing consumer expenditure coupled with rising awareness among the people regarding sound sleep quality are going to increase the demand for mattresses in near future

For more information on the research report, refer to below link:

Saudi Arabia Mattress Market Research Report

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