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Brazil Car Rental Industry is Projected to Grow at a CAGR of 3.5% from 2016-2020 to Reach USD 9.8 billion by 2020

Posted on 26 August 2016 by KenResearch Automotive, Transportation and Warehousing,

The revenues from the overall car rental industry in Brazil are estimated to achieve a peak growth of 17.7% in 2016 from the previous year. The easing of interest rates in the country coupled with a positive movement of macro-economic variables is expected to compliment the growth of car rental revenues. The revenues from the car rental market, which includes self-driven and chauffeur driven; is expected to increase at a high rate in 2016 as compared to the car leasing segment due to the arrival of the Olympics in Rio (2016). By 2020, the revenues from the car rental industry are projected to augment to USD 9.8 billion, achieving a CAGR of 3.5% from 2015 to 2020. The further strengthening of macro-economic variables and increasing business opportunities will encourage an augmented inflow of foreign national to the country. In addition to this, the expansion in road network and improving quality of road infrastructure will have a positive impact on car rental companies.

The revenue from the car leasing segment is highly dependent on the business environment and on the growth in number of companies within the country. Fluctuations in macro-economic variables will have a negligible impact on car leasing revenues as most contracts are signed for a minimum of 2 to 5 years. The improvement in client servicing with respect to leasing contracts will aid existing companies renew their leasing contracts with car rental agencies.

Chauffeur driven segment revenues are projected to grow with the increase in the cultural and sporting events and inflow of foreign national and business professionals into the country. The revenue from the self driven car rental segment is estimated to augment robustly by 2018. 2016 is an important year for Brazil as it is the first ever Olympic games being held in South America. In order to effectively host this event, the country has spent an estimated USD 22 billion in construction and infrastructure development. The “Carnival Brazil” in 2017 coupled with other cultural and sporting events is expected to help the steady growth in revenues of this segment. In addition to this, a spike in growth rate to ~% (2018) can be attributed to the increasing tourists arriving to the country due to the commencement of the International Congress of Mathematicians in 2018.

“According to Research Analyst at Ken Research, In order to maintain profitability and achieve long term goals by car rental companies, it is essential that they enter into repurchase agreements with automobile manufacturers in order to mitigate the risk arising from unstable depreciation value. This would also help car rental companies maintain optimum fleet size and higher average revenue per available car day. Car rental companies should also target the northern region in Brazil as this area constitutes approximately 45.3% of the country’s national territory but has low penetration with respect to the presence of car rental companies’ service network. In addition to this, car rental companies can also provide add-on services in the fleet management segment and also recruit women chauffeur in order to broaden their brand image in the car rental industry.”

The latest publication on “Brazil Car Rental Industry and Toll Application Market Outlook to 2020 - Increasing Sporting and Cultural activities and Robust Tourism to Foster Future Growth” by Ken Research provides a comprehensive analysis regarding the performance of the car rental industry in Brazil. The revenues of the industry have been segmented on the basis of fleet outsourcing (car leasing), self-driven car rental market and chauffeur-driven car rental market. Under each segment, aspects such as market size on the basis of revenue and fleet size have been computed. The report also covers market share in each segment along with the competitive landscape of car rental companies, pricing analysis, government regulation and working model in Brazil car rental industry. In addition to this, the report also covers Brazil toll application market size on the basis of revenues and road network, payment system and legislation in the toll application market. This report will help industry consultants, car rental and leasing companies, car aggregators, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.


Key Topics Covered in the Report:

Comparison of Brazil Car Rental Market With USA

Operating Model of The Car Rental Market in Brazil

Genesis of Car Rental Market in Brazil

Market Overview

Fleet Overview

Customer Profile

Regional Network

Brazil Car Rental Market Size

.                    By Revenues and Fleet Size, 2010-2015

Brazil Car Rental Market Segmentation

                     By Car Rental Segments, 2010-2015

.                    By Organized and Unorganized Sector, 2015

Brazil Fleet Outsourcing Market

.                    Brazil Fleet Outsourcing Market Introduction

                     Brazil Car Leasing Market Size

                   By Revenue and Fleet Size, 2010-2015

                     Brazil Fleet Outsourcing Market Segmentation

                   By Major Industry Verticals, 2015

                   By Duration of Contract, 2015

                   By Type of Vehicle, 2015

                     Market Share in Brazil Car Leasing Market, 2015

                     Future Outlook for Brazil Car Leasing Market, 2016-2020

Brazil Rent a Car Market

                     Brazil Rent a Car Market Introduction

                     Brazil Rent A Car Market Size

                   Brazil Rent A Car Market Size By Revenues and Fleet Size, 2010-2015

                   Brazil Rent a Car Market Segmentation

          By Self-Driven and Chauffeur Driven Car Rental Revenues, 2010-2015

                   Brazil Self-Driven Car Rental Market Segmentation

           By Type of Booking Channel, 2015

           By Packages Offered, 2015

           By Usage, 2015

           By Type of Car, 2015

                   Pricing Analysis in Brazil Self Driven Car Rental Market

                   Brazil Chauffeur Driven Car Rental Market Size

           By Revenues, 2010-2015

                   Brazil Chauffeur Driven Car Rental Market Segmentation

          By On Airport and Off Airport, 2015

          By Business and Leisure Segment, 2015

          By Type of Booking Channel (Online/Offline), 2015

          By Cities, 2015

                   Market Share of Major Players in Brazil Rent a Car Market, 2015

                   Future Outlook for Brazil Rent a Car Market, 2016-2020

Self-Driven Car Rental Market Size, 2016-2020

Chauffuer Driven Car Rental Market Size, 2016-2020

                Government Regulation in Brazil Car Rental Industry


Law No. 8955

                Brazil Toll Application Market

                     Brazil Toll Application Market Introduction

Design and Administration

Brazilian Highway Network

Maintenance and Operational Contracts

Current Scenario

.                    Brazil Toll Application Market Size, 2010-2015

.                      By Revenues from Toll Collection, 2010-2015

.                      By Toll Road Network, 2010-2015

.                    Payment Structure For Toll Roads

Brazil Car Rental Companies

.                    Legislation in the Toll Application Market

                        Toll Evasion In Brazil

Competitive Landscape of Major Car Rental Companies In Brazil





Budget (Avis Budget Group)

                Cab Aggregator Market in Brazil

.               Growth Drivers, Trends and Challenges in Brazil Car Rental Market

.    Growth Drivers and Trends

Growing Tourism

Improving Investment in Road Infrastructure

Growth in Cell Phone Subscriptions and Internet Users

Increase in Passenger Arrivals into the Country

Fragmented Market


.               SWOT Analysis of Brazil Car Rental Market

.               Brazil Car Rental Market Future Outlook

.                    By Revenues, 2015

                     By Car Rental Segments, 2016-2020

.               Analyst Recommendations

                Macro Economic Factors Affecting The Car Rental Market in Brazil


Companies Covered in the Report



AVIS Budget Group




Ouro Verde

ALD Automotive


Products Covered in the Report

Rent A Car

Fleet Outsourcing

Self Driven Car

Chauffer Driven Car

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