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COMPETITION BENCHMARKING

Competition Benchmarking involves capturing information related to

  1. Company Overview
  2. Recent Developments
  3. Product Portfolio
  4. Reasons for choosing and not choosing the product / company
  5. Best Selling Product / Solution
  6. Pricing
  7. Business Strategy and Go to Market Strategy Model
  8. Future Plan
  9. Major Clientele and Partners/ Dealers/ Resellers/ Associates
  10. Number of Users
  11. Additional Services Offered
  12. Technology Support and Integration
  13. Number of Employees
  14. Average Contract Duration
  15. Country Key Personnel
  16. Financial and Operational Performance including Ratio Analysis, Production Capacity, Revenue Growth, Revenue Mix, Profitability, Leverage
compition banchmarking

Case Study


  • Case Study - I


  • Case Study : II


  • Case Study: III


  • Case Study: IV


  • Case Study - I

    Overview & Background:
    The client is one of the leading global video conferencing players
    Need For Consulting Services:
    The client was interested in understanding the competitive landscape of the industry in India. Ken team helped the client in comprehensively mapping the competition scenario in India with mapping out current player’s market overview, best-selling product, pricing analysis, financial details, future expansion plans, key growth strategies and others.
    Ken Research Value Addition:
    • Ken was able to assist the client in understanding the key players operating in the field.
    • Our team was able to capture the inside view on why the clients preferred our clients competitor products and also their pain points. Hence our client was able to improve their product offerings.
    • The client was able to reach out to some of the new clients as they were presently unhappy with our client’s competitor products.
    • One of the major inferences which was drawn from this exercise was with respect to identification of major hub from where maximum subscribers were using the services. Hence our client prioritized the same region and was able to find new subscribers.
  • Case Study - II

    Business Problem:
    The client is a world’s leading logistics company which deals into logistics services such as freight forwarding, express delivery, warehousing and value added services.
    Overview & Background:
    The client is a world’s leading logistics company which deals into logistics services such as freight forwarding, express delivery, warehousing and value added services.
    Need For Consulting Services:
    The company requires research to understand the competition benchmarking for their logistics services and the possibilities of expanding their base through partnerships in Indian market and to understand the end user preferences for logistics sector.
    Ken Research Value Add:
    Ken Research assessed logistics market size, positioning of major players, underserved end users and their need/ requirement, major areas of operations, government role, influence on the market and revenue streams by service mix and competition benchmarking.
    Client Action:
    The client was able to strategies for the competition and explored the joint venture opportunities conducive to the geography
  • Case Study : III

    Overview & Background
    The firm is one of the leading agriculture companies that produce agrochemicals and seeds based in China
    Need For Consulting Services:
    The company requires Ken Research to conduct research on Indian agribusiness market to get an idea on the competition front for the sector, which can enable them to frame competitive business strategy.
    Ken Research Value Add:
    Ken Research provided end to end consultancy services that enabled the client to assess the major players, their positioning in the market with their products and brand wise share. We have also covered multiple financial and operating parameters for the major players.
    Client Action:
    The client has leveraged on the intelligence provided by Ken Research and has gain knowledge for major players and the strategy which the client has to adapt.
  • Case Study: IV

    Overview & Background
    The firm is one of the leading finance company that offers all kinds of secured and unsecured loans in India
    Need For Consulting Services:
    The company requires Ken Research to conduct research on Indian Auto Finance market to get an idea on the competition front for the sector, which can enable them to frame competitive business strategy.
    Ken Research Value Add:
    Ken Research provided end to end consultancy services that enabled the client to assess the major players, their positioning in the market with their financial instruments. We have also covered multiple financial and operating parameters for the major players.
    Client Action:
    The client has leveraged on the intelligence provided by Ken Research and has gain knowledge for major players and the strategy which the client has to adapt.