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The Baby Food Sector in Morocco, 2018

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  • Details
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Details

The Baby Food Sector in Morocco, 2018

Summary

"The Baby Food Sector in Morocco, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Moroccan market.

The birth rate remains significantly higher in rural areas than in urban areas. Approximately 47% of births in 2015 occurred in rural areas, although rural areas account for only 39.5% of the population. The growing middle class in Morocco is boosting demand for commercially prepared baby food, especially among families where the woman also works, while the expansion of supermarket retailing in urban areas will increase the availability of these baby foods.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- The vast majority of the sector continues to consist of baby milks. The increase in GUM milks per capita has been faster at 51.7% between 2011 and 2017 but this is from a much lower base.

- Cereals account for 12% of value sales, although growth in this category has been slower than in milks and baby meals. All baby cereals currently on sale in Morocco are packed in boxes.

- The retail sales of meals & other baby food have risen by 68%, making it the most dynamic category in the market, over the past six years.

- The packaging of meals are in plastic cups which have gained the popularity and in both 2016 and 2018 accounted for approaching 60% of facings of sweet meals.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

READ MORE

Table Of Content

Scope

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Meals & Others

Production and trade

Production

Imports

Exports

Company profiles

Nestle Maghreb SA

Danone

Agro-Food Industrie

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About GlobalData


List Of Figure

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 10: Baby Milks: Sector Segmentation, Value & Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Meals & Others: Category Trends, 2011-2017

Figure 14: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Baby Food: Sector Size, 2017-2023

Figure 16: Baby Food: Per Capita, 2017-2023

Figure 17: Baby Food: Sector Segmentation, 2023


List Of Table

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Expected Births by Area, 2015

Table 3: Levels of Poverty by Location, 2001, 2007 & 2014

Table 4: Number of Women of Childbearing Age, by Age Group, 2004, 2014 & 2017

Table 5: Trends in Women in the Workforce, 2011-2016

Table 6: Women in Employment by Age Group, 2016

Table 7: Breastfeeding Rates & Duration, 2003/04 & 2011

Table 8: Breastfeeding Rates, 2003-2004

Table 9: Breastfeeding Prevalence & Duration by Region, 2011

Table 10: Type of Feeding by Age of Baby %, 2003-2004

Table 11: Breastfeeding Rates by Age of Baby & Socio-Economic Factors, 2006-2007

Table 12: Sector Size, 2017, & Growth Rates, 2011-2017

Table 13: Manufacturer Market Shares, Value and Volume, %, 2011-2017

Table 14: Baby Food: Manufacturer Shares by Category, %, 2017

Table 15: Baby Milks: Category Size, 2017

Table 16: Baby Milks: Category Growth, % 2011-2017

Table 17: Baby Milks: Facings by Pack Size, 2018

Table 18: Baby Milks: Facings by Pack Type, 2018

Table 19: Baby Milks: Brand Price Positioning Analysis, 2018

Table 20: Baby Milks: Manufacturer Shares, % Value & Volume, 2011-2017

Table 21: Baby Cereals: Category Size, 2017

Table 22: Baby Cereals: Category Growth, % 2011-2017

Table 23: Baby Cereals: Facings by Pack Type, 2017

Table 24: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2018

Table 25: Baby Cereals & Dry Meals: Manufacturer Shares, 2011-2017

Table 26: Baby Cereals: Category Size, 2017

Table 27: Baby Cereals: Category Growth, % 2011-2017

Table 28: Baby Meals: Facings by Pack Type, %, 2018

Table 29: Baby Meals: Facings by Pack Size, %, 2018

Table 30: Baby Meals: Price Positioning, 2018

Table 31: Baby Meals & Other Baby Food : Manufacturer Shares, Value & Volume, %, 2011-2017

Table 32: Baby Food: Sales by Outlet Type, 2011-2017

Table 33: Baby Food: Sales by Type and Outlet Type, 2011-2017

Table 34: Key Macroeconomic Indicators, 2011-2018

Table 35: Key Macroeconomic Forecasts, 2017-2023

Table 36: Birth & Population Projections, 2011-2023

Table 37: Baby Population, Number of Babies '000, 2007-2023

Table 38: Baby Food: Market Value, Current Prices, 2011-2017

Table 39: Baby Food: Market Value, Constant Prices, 2011-2017

Table 40: Baby Food: Market Value, USD Million, 2011-2017

Table 41: Baby Food: Market Volume, Tons, 2011-2017

Table 42: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 43: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 44: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 45: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 46: Baby Milks: Category Trends, 2011-2017

Table 47: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 48: Baby Milks-Powder: Brand Price Analysis, 2017

Table 49: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 50: Baby Meals & Others: Category Trends, 2011-2017

Table 51: Imports of Baby Food by Country of Origin, Volume, 2011-2016

Table 52: Imports of Baby Food by Country of Origin, Value, 2011-2016

Table 53: Imports of Baby Milks & Cereals by Country of Origin, % Volume & Value, 2014-2016

Table 54: Other Baby Food: Trends in Imports, Value & Volume %, 2011-2016

Table 55: Baby Milks & Cereals: Trends in Exports, 2011-2016

Table 56: Exports of Baby Milks & Cereals by Country of Destination, 2014-2016

Table 57: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 58: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 59: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 60: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 61: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 62: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 63: Baby Food: Per Capita Expenditure, USD , 2017-2023

Table 64: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 65: Facings Allocation by Product Type

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Morocco


Companies

Nestle Maghreb SA

Danone

Agro-Food Industrie

The Baby Food Sector in Morocco, 2018

Summary

"The Baby Food Sector in Morocco, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Moroccan market.

The birth rate remains significantly higher in rural areas than in urban areas. Approximately 47% of births in 2015 occurred in rural areas, although rural areas account for only 39.5% of the population. The growing middle class in Morocco is boosting demand for commercially prepared baby food, especially among families where the woman also works, while the expansion of supermarket retailing in urban areas will increase the availability of these baby foods.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- The vast majority of the sector continues to consist of baby milks. The increase in GUM milks per capita has been faster at 51.7% between 2011 and 2017 but this is from a much lower base.

- Cereals account for 12% of value sales, although growth in this category has been slower than in milks and baby meals. All baby cereals currently on sale in Morocco are packed in boxes.

- The retail sales of meals & other baby food have risen by 68%, making it the most dynamic category in the market, over the past six years.

- The packaging of meals are in plastic cups which have gained the popularity and in both 2016 and 2018 accounted for approaching 60% of facings of sweet meals.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

READ MORE

Scope

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Meals & Others

Production and trade

Production

Imports

Exports

Company profiles

Nestle Maghreb SA

Danone

Agro-Food Industrie

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About GlobalData


List Of Figure

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 10: Baby Milks: Sector Segmentation, Value & Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Meals & Others: Category Trends, 2011-2017

Figure 14: Baby Meals & Others: Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Baby Food: Sector Size, 2017-2023

Figure 16: Baby Food: Per Capita, 2017-2023

Figure 17: Baby Food: Sector Segmentation, 2023


List Of Table

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Expected Births by Area, 2015

Table 3: Levels of Poverty by Location, 2001, 2007 & 2014

Table 4: Number of Women of Childbearing Age, by Age Group, 2004, 2014 & 2017

Table 5: Trends in Women in the Workforce, 2011-2016

Table 6: Women in Employment by Age Group, 2016

Table 7: Breastfeeding Rates & Duration, 2003/04 & 2011

Table 8: Breastfeeding Rates, 2003-2004

Table 9: Breastfeeding Prevalence & Duration by Region, 2011

Table 10: Type of Feeding by Age of Baby %, 2003-2004

Table 11: Breastfeeding Rates by Age of Baby & Socio-Economic Factors, 2006-2007

Table 12: Sector Size, 2017, & Growth Rates, 2011-2017

Table 13: Manufacturer Market Shares, Value and Volume, %, 2011-2017

Table 14: Baby Food: Manufacturer Shares by Category, %, 2017

Table 15: Baby Milks: Category Size, 2017

Table 16: Baby Milks: Category Growth, % 2011-2017

Table 17: Baby Milks: Facings by Pack Size, 2018

Table 18: Baby Milks: Facings by Pack Type, 2018

Table 19: Baby Milks: Brand Price Positioning Analysis, 2018

Table 20: Baby Milks: Manufacturer Shares, % Value & Volume, 2011-2017

Table 21: Baby Cereals: Category Size, 2017

Table 22: Baby Cereals: Category Growth, % 2011-2017

Table 23: Baby Cereals: Facings by Pack Type, 2017

Table 24: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2018

Table 25: Baby Cereals & Dry Meals: Manufacturer Shares, 2011-2017

Table 26: Baby Cereals: Category Size, 2017

Table 27: Baby Cereals: Category Growth, % 2011-2017

Table 28: Baby Meals: Facings by Pack Type, %, 2018

Table 29: Baby Meals: Facings by Pack Size, %, 2018

Table 30: Baby Meals: Price Positioning, 2018

Table 31: Baby Meals & Other Baby Food : Manufacturer Shares, Value & Volume, %, 2011-2017

Table 32: Baby Food: Sales by Outlet Type, 2011-2017

Table 33: Baby Food: Sales by Type and Outlet Type, 2011-2017

Table 34: Key Macroeconomic Indicators, 2011-2018

Table 35: Key Macroeconomic Forecasts, 2017-2023

Table 36: Birth & Population Projections, 2011-2023

Table 37: Baby Population, Number of Babies '000, 2007-2023

Table 38: Baby Food: Market Value, Current Prices, 2011-2017

Table 39: Baby Food: Market Value, Constant Prices, 2011-2017

Table 40: Baby Food: Market Value, USD Million, 2011-2017

Table 41: Baby Food: Market Volume, Tons, 2011-2017

Table 42: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 43: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 44: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 45: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 46: Baby Milks: Category Trends, 2011-2017

Table 47: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 48: Baby Milks-Powder: Brand Price Analysis, 2017

Table 49: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 50: Baby Meals & Others: Category Trends, 2011-2017

Table 51: Imports of Baby Food by Country of Origin, Volume, 2011-2016

Table 52: Imports of Baby Food by Country of Origin, Value, 2011-2016

Table 53: Imports of Baby Milks & Cereals by Country of Origin, % Volume & Value, 2014-2016

Table 54: Other Baby Food: Trends in Imports, Value & Volume %, 2011-2016

Table 55: Baby Milks & Cereals: Trends in Exports, 2011-2016

Table 56: Exports of Baby Milks & Cereals by Country of Destination, 2014-2016

Table 57: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 58: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 59: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 60: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 61: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 62: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 63: Baby Food: Per Capita Expenditure, USD , 2017-2023

Table 64: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 65: Facings Allocation by Product Type

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Morocco


Companies

Nestle Maghreb SA

Danone

Agro-Food Industrie