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ForeSights: Experience Rooms - Embodying brands interactively through innovative, sensory-driven environments

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Single User License
AED 1817

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 3633

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Download Option: Yes
Deliverable Format : Excel, PDF viewable on the website via username

Corporate User License
AED 5450

Details

ForeSights: Experience Rooms-Embodying brands interactively through innovative, sensory-driven environments

Summary

Experience rooms have emerged from the growth area of experiential marketing, creating spaces that seek to embody and promote a product or brand. Consumers are thus able to connect with that brand in a hands-on way not encountered through traditional marketing channels such as TV advertising.

Passive consumption of things is being replaced by, or augmented with, experiences that are seen increasingly as more meaningful and also beneficial in terms of establishing enduring relationships with consumers.

Scope

- Rather than just telling people why they should like and use a product, experience rooms actually bring the brand to consumers, letting them interact directly with it and experience physical interpretations of brand values and other facets that go beyond just the basic product itself.

- Brand owners and event facilitators need to have very clear concepts that remain anchored to the brand/product in a recognizable way, even when utilizing more abstract tools associated with approaches such as cross-modal experiences or synesthesia-derived sensory approaches.

- Experience rooms need not be huge. In fact, they could easily be designed for individual consumers to experience a personalized event. Such activations comparatively take up less space, money, and resources, and also offer the benefit of theoretically being installed in more locations.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Experience rooms, experiential, sensory, activation, marketing, advertising


Companies

Kohls

Sonos

Google

Ferrero Rocher

Selfridges

Company Profile

Company Profile Title

ForeSights: Experience Rooms-Embodying brands interactively through innovative, sensory-driven environments

Summary

Experience rooms have emerged from the growth area of experiential marketing, creating spaces that seek to embody and promote a product or brand. Consumers are thus able to connect with that brand in a hands-on way not encountered through traditional marketing channels such as TV advertising.

Passive consumption of things is being replaced by, or augmented with, experiences that are seen increasingly as more meaningful and also beneficial in terms of establishing enduring relationships with consumers.

Scope

- Rather than just telling people why they should like and use a product, experience rooms actually bring the brand to consumers, letting them interact directly with it and experience physical interpretations of brand values and other facets that go beyond just the basic product itself.

- Brand owners and event facilitators need to have very clear concepts that remain anchored to the brand/product in a recognizable way, even when utilizing more abstract tools associated with approaches such as cross-modal experiences or synesthesia-derived sensory approaches.

- Experience rooms need not be huge. In fact, they could easily be designed for individual consumers to experience a personalized event. Such activations comparatively take up less space, money, and resources, and also offer the benefit of theoretically being installed in more locations.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Experience rooms, experiential, sensory, activation, marketing, advertising


Companies

Kohls

Sonos

Google

Ferrero Rocher

Selfridges