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TrendSights Analysis 2019: Connoisseurship - Keeping up with consumer "experts"

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TrendSights Analysis 2019: Connoisseurship-Keeping up with consumer "experts"

Summary

Within the FMCG context, connoisseurship describes the ability to appreciate and judge quality, and select the best products. Connoisseurs pride themselves on their knowledge of specific products and services, as well as their personal ability to select the highest-quality experiences. These individuals will not settle for anything less than what they perceive to be the best. As consumers' expectations rise in general, more of them consider themselves to be connoisseurs or assume similar traits.

Connoisseurship deals with individuals who seek the best possible quality to fulfil personal and/or social needs.

Scope

- In food and drink, "quality" often refers to pleasantness in taste and aroma, which allows self-indulgence.

- In non-food and drink, getting the best quality guarantees a good user experience and high customer satisfaction.

- Knowing how to select the best quality enables consumers to fit into a specific social group (e.g. upper class), or improve their social status by presenting themselves as specialists in the areas they are passionate about.

Reasons to buy

- Understand the role of a desire for the highest quality and a developing sense of expertise in shaping consumers' attitudes and behaviors.

- Compare the relevance of the Connoisseurship trend in each industry across the FMCG space, and learn what the key opportunities are.

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Table Of Content

Scope

Table of Contents

Executive Summary

1. Introduction

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


Companies

Berry Bros

Arket

H&M

Beatons Tearooms

Ben's Canteen

Company Profile

Company Profile Title

TrendSights Analysis 2019: Connoisseurship-Keeping up with consumer "experts"

Summary

Within the FMCG context, connoisseurship describes the ability to appreciate and judge quality, and select the best products. Connoisseurs pride themselves on their knowledge of specific products and services, as well as their personal ability to select the highest-quality experiences. These individuals will not settle for anything less than what they perceive to be the best. As consumers' expectations rise in general, more of them consider themselves to be connoisseurs or assume similar traits.

Connoisseurship deals with individuals who seek the best possible quality to fulfil personal and/or social needs.

Scope

- In food and drink, "quality" often refers to pleasantness in taste and aroma, which allows self-indulgence.

- In non-food and drink, getting the best quality guarantees a good user experience and high customer satisfaction.

- Knowing how to select the best quality enables consumers to fit into a specific social group (e.g. upper class), or improve their social status by presenting themselves as specialists in the areas they are passionate about.

Reasons to buy

- Understand the role of a desire for the highest quality and a developing sense of expertise in shaping consumers' attitudes and behaviors.

- Compare the relevance of the Connoisseurship trend in each industry across the FMCG space, and learn what the key opportunities are.

READ MORE

Scope

Table of Contents

Executive Summary

1. Introduction

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Berry Bros

Arket

H&M

Beatons Tearooms

Ben's Canteen