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TrendSights Overview: Smart & Connected - Engaging with consumers in a hyper-connected, technology-enabled society

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AED 12662

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

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AED 25323

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Details

TrendSights Overview: Smart & Connected-Engaging with consumers in a hyper-connected, technology-enabled society

Summary

Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. The consumer desire for convenience, as well as immersive consumption experiences, has driven rapid technological change across the FMCG, retail, and foodservice landscapes. In turn, consumer needs and expectations are evolving, and brands are now embracing the latest digital technology to cater to these newfound behaviors and expectations.

"TrendSights Overview: Smart & Connected", is one of the eight mega-trend overviews that GlobalData covers as part of its TrendSights series of consumer insight studies. The analysis covers what the mega-trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the mega-trend is heading next and how long it will last.

Scope

- Over two thirds of consumers globally agree that technology has made their lives simpler.

- Over two thirds of worldwide consumers think that the internet has had a positive impact on their social life.

- Over two thirds of consumers globally believe that technology/improved access to information has had a positive effect in their country.

Reasons to buy

- Gain insight into the different ways brands can align with the Smart & Connected mega-trend including examples of best-in-class innovation.

- Compare the relevancy of this mega-trend to each generation, region, and sector across the FMCG space, and learn what the key opportunities are.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introduction

2. Sectors

3. Generations

4. Regions

5. The Future

6. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Smart; technology; connected; internet of things


Companies

Birds eye

Insignia Technologies

Kroger

Slice

Fanta

Garcon Wines

Heineken

Yeastie Boys

Bartesian

Bond no.9

Neutrogena

Oxi Clean

Laundrapp

Pet Hubl Inupathy

Scollar

iQ24 Avent

Nourish Baby

Owlet

Yan'an 1935

iQos

Burberry

Walmart

Starbucks

McDonald's

Chanel

TrendSights Overview: Smart & Connected-Engaging with consumers in a hyper-connected, technology-enabled society

Summary

Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. The consumer desire for convenience, as well as immersive consumption experiences, has driven rapid technological change across the FMCG, retail, and foodservice landscapes. In turn, consumer needs and expectations are evolving, and brands are now embracing the latest digital technology to cater to these newfound behaviors and expectations.

"TrendSights Overview: Smart & Connected", is one of the eight mega-trend overviews that GlobalData covers as part of its TrendSights series of consumer insight studies. The analysis covers what the mega-trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the mega-trend is heading next and how long it will last.

Scope

- Over two thirds of consumers globally agree that technology has made their lives simpler.

- Over two thirds of worldwide consumers think that the internet has had a positive impact on their social life.

- Over two thirds of consumers globally believe that technology/improved access to information has had a positive effect in their country.

Reasons to buy

- Gain insight into the different ways brands can align with the Smart & Connected mega-trend including examples of best-in-class innovation.

- Compare the relevancy of this mega-trend to each generation, region, and sector across the FMCG space, and learn what the key opportunities are.

READ MORE

Scope

Table of Contents

1. Introduction

2. Sectors

3. Generations

4. Regions

5. The Future

6. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Smart; technology; connected; internet of things


Companies

Birds eye

Insignia Technologies

Kroger

Slice

Fanta

Garcon Wines

Heineken

Yeastie Boys

Bartesian

Bond no.9

Neutrogena

Oxi Clean

Laundrapp

Pet Hubl Inupathy

Scollar

iQ24 Avent

Nourish Baby

Owlet

Yan'an 1935

iQos

Burberry

Walmart

Starbucks

McDonald's

Chanel