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UK Laundry & Cleaning - 2018

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

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AED 25690

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Details

UK Laundry & Cleaning-2018

Summary

"UK Laundry & Cleaning-2018", report offers comprehensive insight and analysis of the Laundry & Cleaning market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on General Cleaning and Laundry. Consumer data is based on our 2018 UK Laundry & Cleaning survey, using a panel of 2,000 nationally representative consumers.

In 2018, category spend is set to grow 1.2% on 2017. Sluggish sales are driven by low consumer confidence and the cool housing market, meaning that purchases of larger items, often made when moving home, are being delayed. Growth in 2018 will be driven by mops & buckets as well as brooms and bushes, which are proving popular due to the trend for hard flooring. Driven by new store openings and their value credentials, price-focused general merchandisers, including B&M, Poundland and Home Bargains will be the key winners in terms of category sales and share in 2018.

Scope

- Replacement is the key category purchase motivation

- The shopper base for laundry & cleaning products is largely dominated by women.

- The majority of category consumers loathe doing the housework and 9.8% indicated they regularly pay for someone else to do the cleaning at home.

Reasons to buy

- Understand how replacement motivation and the cool housing market is limiting sales

- Learn how the hard floor trend has aided sales of mops & brooms

- Understand the impact of reduced floor space in new homes.

READ MORE

Table Of Content

Scope

Table of Contents

ISSUES AND STRATEGIES

Key issues and retailer strategies:

Replacement motivation & cool housing market limits sales

Price-focused general merchandisers gain share

Shoppers loathe doing the housework

The floor space of new homes is decreasing

THE MARKET

Market headlines

Overall sector size and growth

Sector size and growth: mops & buckets

Sector size and growth: brooms & brushes

Sector size and growth: cleaning cloths & dusters

Sector size and growth: cleaning bins & storage

Sector size and growth: drying

Sector size and growth: ironing

Category growth and size 2018-2020

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Key comparatives

Retailer profiles

IKEA

Tesco

ASDA

Wilko

Sainsbury's

B&M

Other retailers: Shop Home Bargains, Argos, Morrisons

THE CONSUMER

Headlines

Net agreement statements

Household cleaning-use of professional cleaning services

Laundry-ironing behaviour

Laundry-drying behaviour

Research process

Penetration and profiles

Average spend

Brands purchased

Purchase motivation

Retailer usage

Conversion rates

Retailer usage by segment

Drivers of retailer choice

Channel usage

Fulfilment

Things retailers should improve on

FURTHER DETAILS

Methodology

Market sizing


List Of Figure

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-Mops & buckets, 2017-23e

Market growth-Mops & buckets, 2017-23e

Market size-Brooms & brushes, 2017-23e

Market growth-Brooms & brushes, 2017-23e

Market size-Cleaning cloths & dusters, 2017-23e

Market growth-Cleaning cloths & dusters, 2017-23e

Market size-Drying, 2017-23e

Market growth-Drying, 2017-23e

Market size-Ironing, 2017-23e

Market growth-Ironing, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 Laundry & Cleaning retailers, 2018e

Change in share among top 10 Laundry & Cleaning retailers on 2017

Laundry & Cleaning market share for IKEA, 2016-18e

Retailer demographics for IKEA, 2018

Customer share overall by category for IKEA, 2018

Laundry & Cleaning market share for Tesco, 2016-18e

Retailer demographics for Tesco, 2018

Customer share overall by category for Tesco, 2018

Laundry & Cleaning market share for ASDA, 2016-18e

Retailer demographics for ASDA, 2018

Customer share overall by category for ASDA, 2020

Laundry & Cleaning market share for Wilko, 2016-18e

Retailer demographics for Wilko, 2018

Customer share overall by category for Wilko, 2018

Laundry & Cleaning market share for Sainsbury's, 2016-18e

Retailer demographics for Sainsbury's, 2018

Customer share overall by category for Sainsbury's, 2018

Laundry & Cleaning market share for B&M 2016-18e

Retailer demographics for B&M, 2018

Customer share overall by category for B&M, 2018

Net agreement statements, 2018

Household cleaning-use of professional cleaning services

Laundry-ironing behaviour

Laundry-drying behaviour

Research process for Laundry & Cleaning, 2018

Time spent on research process for Laundry & Cleaning, 2018

What did customers research when buying Laundry & Cleaning, 2018

Overall penetration for Laundry & Cleaning, 2018

Profile by demographic for Laundry & Cleaning, 2018

Penetration by region for Laundry & Cleaning, 2018

Overall penetration for General Cleaning, 2018

Profile by demographic for General Cleaning, 2018

Penetration by region for General Cleaning, 2018

Overall penetration for Laundry, 2018

Profile by demographic for Laundry, 2018

Penetration by region for Laundry, 2018

Penetration by demographic and subsectors of Laundry & Cleaning, 2018

Brands purchased for mops, 2018

Brands purchased for indoor bins, 2018

Brands purchased for mops, 2018

Brands purchased for indoor airers, 2018

Brands purchased for ironing boards, 2018

Retailer usage for overall Laundry & Cleaning, 2018

Drivers of retailer choice, 2018

Channel usage for overall Laundry & Cleaning, 2018

Online fulfilment for Laundry & Cleaning, 2018


List Of Table

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top five retailers, financial year ending 2018

Penetration by product, 2018

Average spend by subcategory

Purhcase motivation

Retailer usage by subcategory, 2018

Conversion rates

Retailer usage by segment 2018

Drivers of store choice by retailer

Channel usage for Laundry & Cleaning subcategories, 2018

Online fulfilment for Laundry & Cleaning subcategories, 2018

Things retailers should improve on: by retailer

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Cleaning, Laundry, Mops & buckets, Brooms & brushes, Cloths & dusters, Cleaning bins & storage, Drying, Ironing, Laundry baskets, Laundry bins, IKEA, Wilko, Tesco, B&M, General merchandisers, Grocers


Companies

IKEA

Tesco

ASDA

Wilko

Sainsbury's

B&M

Home Bargains

Argos

Morrisons

Company Profile

Company Profile Title

UK Laundry & Cleaning-2018

Summary

"UK Laundry & Cleaning-2018", report offers comprehensive insight and analysis of the Laundry & Cleaning market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on General Cleaning and Laundry. Consumer data is based on our 2018 UK Laundry & Cleaning survey, using a panel of 2,000 nationally representative consumers.

In 2018, category spend is set to grow 1.2% on 2017. Sluggish sales are driven by low consumer confidence and the cool housing market, meaning that purchases of larger items, often made when moving home, are being delayed. Growth in 2018 will be driven by mops & buckets as well as brooms and bushes, which are proving popular due to the trend for hard flooring. Driven by new store openings and their value credentials, price-focused general merchandisers, including B&M, Poundland and Home Bargains will be the key winners in terms of category sales and share in 2018.

Scope

- Replacement is the key category purchase motivation

- The shopper base for laundry & cleaning products is largely dominated by women.

- The majority of category consumers loathe doing the housework and 9.8% indicated they regularly pay for someone else to do the cleaning at home.

Reasons to buy

- Understand how replacement motivation and the cool housing market is limiting sales

- Learn how the hard floor trend has aided sales of mops & brooms

- Understand the impact of reduced floor space in new homes.

READ MORE

Scope

Table of Contents

ISSUES AND STRATEGIES

Key issues and retailer strategies:

Replacement motivation & cool housing market limits sales

Price-focused general merchandisers gain share

Shoppers loathe doing the housework

The floor space of new homes is decreasing

THE MARKET

Market headlines

Overall sector size and growth

Sector size and growth: mops & buckets

Sector size and growth: brooms & brushes

Sector size and growth: cleaning cloths & dusters

Sector size and growth: cleaning bins & storage

Sector size and growth: drying

Sector size and growth: ironing

Category growth and size 2018-2020

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Key comparatives

Retailer profiles

IKEA

Tesco

ASDA

Wilko

Sainsbury's

B&M

Other retailers: Shop Home Bargains, Argos, Morrisons

THE CONSUMER

Headlines

Net agreement statements

Household cleaning-use of professional cleaning services

Laundry-ironing behaviour

Laundry-drying behaviour

Research process

Penetration and profiles

Average spend

Brands purchased

Purchase motivation

Retailer usage

Conversion rates

Retailer usage by segment

Drivers of retailer choice

Channel usage

Fulfilment

Things retailers should improve on

FURTHER DETAILS

Methodology

Market sizing


List Of Figure

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-Mops & buckets, 2017-23e

Market growth-Mops & buckets, 2017-23e

Market size-Brooms & brushes, 2017-23e

Market growth-Brooms & brushes, 2017-23e

Market size-Cleaning cloths & dusters, 2017-23e

Market growth-Cleaning cloths & dusters, 2017-23e

Market size-Drying, 2017-23e

Market growth-Drying, 2017-23e

Market size-Ironing, 2017-23e

Market growth-Ironing, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 Laundry & Cleaning retailers, 2018e

Change in share among top 10 Laundry & Cleaning retailers on 2017

Laundry & Cleaning market share for IKEA, 2016-18e

Retailer demographics for IKEA, 2018

Customer share overall by category for IKEA, 2018

Laundry & Cleaning market share for Tesco, 2016-18e

Retailer demographics for Tesco, 2018

Customer share overall by category for Tesco, 2018

Laundry & Cleaning market share for ASDA, 2016-18e

Retailer demographics for ASDA, 2018

Customer share overall by category for ASDA, 2020

Laundry & Cleaning market share for Wilko, 2016-18e

Retailer demographics for Wilko, 2018

Customer share overall by category for Wilko, 2018

Laundry & Cleaning market share for Sainsbury's, 2016-18e

Retailer demographics for Sainsbury's, 2018

Customer share overall by category for Sainsbury's, 2018

Laundry & Cleaning market share for B&M 2016-18e

Retailer demographics for B&M, 2018

Customer share overall by category for B&M, 2018

Net agreement statements, 2018

Household cleaning-use of professional cleaning services

Laundry-ironing behaviour

Laundry-drying behaviour

Research process for Laundry & Cleaning, 2018

Time spent on research process for Laundry & Cleaning, 2018

What did customers research when buying Laundry & Cleaning, 2018

Overall penetration for Laundry & Cleaning, 2018

Profile by demographic for Laundry & Cleaning, 2018

Penetration by region for Laundry & Cleaning, 2018

Overall penetration for General Cleaning, 2018

Profile by demographic for General Cleaning, 2018

Penetration by region for General Cleaning, 2018

Overall penetration for Laundry, 2018

Profile by demographic for Laundry, 2018

Penetration by region for Laundry, 2018

Penetration by demographic and subsectors of Laundry & Cleaning, 2018

Brands purchased for mops, 2018

Brands purchased for indoor bins, 2018

Brands purchased for mops, 2018

Brands purchased for indoor airers, 2018

Brands purchased for ironing boards, 2018

Retailer usage for overall Laundry & Cleaning, 2018

Drivers of retailer choice, 2018

Channel usage for overall Laundry & Cleaning, 2018

Online fulfilment for Laundry & Cleaning, 2018


List Of Table

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top five retailers, financial year ending 2018

Penetration by product, 2018

Average spend by subcategory

Purhcase motivation

Retailer usage by subcategory, 2018

Conversion rates

Retailer usage by segment 2018

Drivers of store choice by retailer

Channel usage for Laundry & Cleaning subcategories, 2018

Online fulfilment for Laundry & Cleaning subcategories, 2018

Things retailers should improve on: by retailer

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Cleaning, Laundry, Mops & buckets, Brooms & brushes, Cloths & dusters, Cleaning bins & storage, Drying, Ironing, Laundry baskets, Laundry bins, IKEA, Wilko, Tesco, B&M, General merchandisers, Grocers


Companies

IKEA

Tesco

ASDA

Wilko

Sainsbury's

B&M

Home Bargains

Argos

Morrisons