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TrendSights Analysis 2018: Premiumization & Indulgence - Providing "better," more luxurious offerings to justify a superior product experience

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Copy Option: No
Deliverable Format : PDF Via Email

Single User License
AED 12662

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
AED 25323

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Deliverable Format : Excel, PDF Via Email

Corporate User License
AED 37985
  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

TrendSights Analysis 2018: Premiumization & Indulgence-Providing "better," more luxurious offerings to justify a superior product experience

Summary

Premiumization & Indulgence is one of the 63 trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Premiumization & Indulgence is defined by the impulsive and aspirational behavior of actively seeking higher-priced, often more sophisticated products. It encompasses the individual's desire for "better" offerings, underpinned by a set of perceived quality attributes and status undertones. The very nature of indulgence brings a heightened sense of enjoyment and excitement to the consumer.

Scope

- Consumers want brand experiences that they can interact with and align to their own personal lifestyle choices.

- Quality is a core principle driving the trend; it is imperative that brands highlight superior quality and added value to justify a premium positioning.

Reasons to buy

- GlobalData's TrendSights framework interprets how the 63 trends guiding the consumer and innovation landscape are influencing your markets, and what this means for future opportunities.

- Discover how the Premiumization & Indulgence trend specifically is affecting various sectors.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Luxury, status, quality


Companies

Cracker Drinks

Trader Joe's

Bickery Food

Feodora

Epic Provisions

McCain

La Pocima

Bols

Masqueology

La Prairie

Wxy

Pura Naturals

Vilact

Rachael Ray

Santher

TrendSights Analysis 2018: Premiumization & Indulgence-Providing "better," more luxurious offerings to justify a superior product experience

Summary

Premiumization & Indulgence is one of the 63 trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Premiumization & Indulgence is defined by the impulsive and aspirational behavior of actively seeking higher-priced, often more sophisticated products. It encompasses the individual's desire for "better" offerings, underpinned by a set of perceived quality attributes and status undertones. The very nature of indulgence brings a heightened sense of enjoyment and excitement to the consumer.

Scope

- Consumers want brand experiences that they can interact with and align to their own personal lifestyle choices.

- Quality is a core principle driving the trend; it is imperative that brands highlight superior quality and added value to justify a premium positioning.

Reasons to buy

- GlobalData's TrendSights framework interprets how the 63 trends guiding the consumer and innovation landscape are influencing your markets, and what this means for future opportunities.

- Discover how the Premiumization & Indulgence trend specifically is affecting various sectors.

READ MORE

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Who?

5. How?

6. What next?

7. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

Luxury, status, quality


Companies

Cracker Drinks

Trader Joe's

Bickery Food

Feodora

Epic Provisions

McCain

La Pocima

Bols

Masqueology

La Prairie

Wxy

Pura Naturals

Vilact

Rachael Ray

Santher