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TrendSights Overview: Individualism & Expression - Exploring the impact the Individualism & Expression mega-trend has on innovation across the FMCG space

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

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Copy Option: Yes
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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

TrendSights Overview: Individualism & Expression-Exploring the impact the Individualism & Expression mega-trend has on innovation across the FMCG space

Summary

The Individualism & Expression mega-trend encompasses consumers' desire to be true to themselves without the pressure to follow traditional cultural and societal norms. It examines today's savvy, well-informed, and individualistic consumers, who are moving away from one-size-fits-all products in search for products tailored to suit to their individual needs, preferences, and lifestyle choices. The trend also taps into consumer's shift towards products that look beyond age, gender, or social status.

"TrendSights Overview: Individualism & Expression", is part of GlobalData's TrendSights overview series. This research explores the Individualism & Expression mega-trend and its relevance across the FMCG sectors, with added focus on retail and foodservice. The analysis covers what the mega-trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Scope

- Brands can engage with consumers beyond the product by creating an emotional connection through offering unique experiences, which in turn can drive customer loyalty.

- In order to capitalize on the demand for products tailored to suit consumers' specific needs, preferences and lifestyle, brands can offer individualistic products.

Reasons to buy

- GlobalData's TrendSights framework interprets how the 63 trends guiding the consumer and innovation landscape are influencing your markets, and what this means for future opportunities.

- Investigate the various trends within the Individualism & Expression mega-trend and what these mean for fast-moving consumer goods.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introduction

2. Sectors

3. Generations

4. Regions

5. The Future

6. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

individualism, expression, FMCG, retail, foodservice, generations, regions, consumers


Companies

Arla

PlateJoy

Foodini

Empress

Detox

Davidson

Rev

SHED1

iGulu

Clinique

Match

Geneu

Mr Muscle

Comfort

The Optimist

Dog Fashion

Purina

PitPat

Rite

Little Spoon

Sproutling

Holborn

VaporFi

IQOS

Whole Foods

H&M

Vita Mojo

Food Ink

KitKat

TrendSights Overview: Individualism & Expression-Exploring the impact the Individualism & Expression mega-trend has on innovation across the FMCG space

Summary

The Individualism & Expression mega-trend encompasses consumers' desire to be true to themselves without the pressure to follow traditional cultural and societal norms. It examines today's savvy, well-informed, and individualistic consumers, who are moving away from one-size-fits-all products in search for products tailored to suit to their individual needs, preferences, and lifestyle choices. The trend also taps into consumer's shift towards products that look beyond age, gender, or social status.

"TrendSights Overview: Individualism & Expression", is part of GlobalData's TrendSights overview series. This research explores the Individualism & Expression mega-trend and its relevance across the FMCG sectors, with added focus on retail and foodservice. The analysis covers what the mega-trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.

Scope

- Brands can engage with consumers beyond the product by creating an emotional connection through offering unique experiences, which in turn can drive customer loyalty.

- In order to capitalize on the demand for products tailored to suit consumers' specific needs, preferences and lifestyle, brands can offer individualistic products.

Reasons to buy

- GlobalData's TrendSights framework interprets how the 63 trends guiding the consumer and innovation landscape are influencing your markets, and what this means for future opportunities.

- Investigate the various trends within the Individualism & Expression mega-trend and what these mean for fast-moving consumer goods.

READ MORE

Scope

Table of Contents

1. Introduction

2. Sectors

3. Generations

4. Regions

5. The Future

6. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

individualism, expression, FMCG, retail, foodservice, generations, regions, consumers


Companies

Arla

PlateJoy

Foodini

Empress

Detox

Davidson

Rev

SHED1

iGulu

Clinique

Match

Geneu

Mr Muscle

Comfort

The Optimist

Dog Fashion

Purina

PitPat

Rite

Little Spoon

Sproutling

Holborn

VaporFi

IQOS

Whole Foods

H&M

Vita Mojo

Food Ink

KitKat