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Outdoor Furniture, 2018

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Copy Option: No
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Deliverable Format : PDF viewable on the website via username

Single User License
AED 31562

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 63124

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Download Option: Yes
Deliverable Format : Excel, PDF viewable on the website via username

Corporate User License
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Details

Outdoor Furniture, 2018

Summary

The "Outdoor Furniture, 2018", report offers comprehensive insight and analysis of the outdoor furniture market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on dining and lounging furniture, dining and heating and decorative accessories. Consumer data is based on our 2018 UK outdoor furniture survey, using a panel of 2,000 nationally representative consumers.

Outdoor furniture is set to outperform the gardening market in 2018 as the better weather, wage growth, and increasing view from consumers that their gardens are an additional room, drive purchases. However, as the customer journey becomes more multichannel, retailers must adjust their offer accordingly.

Scope

- Outdoor furniture will outperform the overall gardening market in 2018 as the better weather and shoppers increasingly seeing their garden as a social space drives growth.

- Homebase is set to be the biggest loser in outdoor furniture as it attempts to recover from Wesfarmers' disastrous stewardship of the business.

- Buying outdoor furniture is becoming more of a multichannel journey as close to a third of shoppers which purchased online conducted instore research.

Reasons to buy

- Uncover how online will shape the outdoor furniture market over the next five years.

- Find out how stores will be affected by this increasing shift towards multichannel.

- Discover which retailers will become a greater threat within outdoor furniture and how other retailers can defend their share.

- Maximise sales opportunities by better understanding why shoppers buy new garden furniture and what encourages shoppers to select a particular retailer.

- Adjust your strategy to better reflect what customers consider most and how they conduct pre-purchase research?

READ MORE

Table Of Content

Scope

Table of Contents

ISSUES AND STRATEGIES

Main issues in outdoor furniture:

Outdoor furniture set to become more multichannel

Discounters set to become a greater threat in this sector

Design set to become more important

Improving store environment is essential

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: dining furniture

Sector size and growth: lounging furniture

Sector size and growth: decorative accessories

Sector size and growth: Shelter

Sector size and growth: Lighting

Sector size and growth: heating

Category growth and size by sub-category, 2018-20e

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

B&Q

Homebase

Wyevale

Argos

John Lewis

B&M

IKEA

The Range

Tesco

Amazon

THE CONSUMER

Headlines

Net agreement statements

Research process

Penetration and profiles

Average spend

Purchase motivation

Price/ quality concerns

Retailer usage

Considered and used conversion

Channel usage

Drivers of retailer choice

METHODOLOGY

What is included

Market sizing


List Of Figure

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-dining furniture, 2017-23e

Market growth-dining furniture, 2017-23e

Market size-lounging furniture, 2017-23e

Market growth-lounging furniture, 2017-23e

Market size-decorative accessories, 2017-23e

Market growth-decorative accessories, 2017-23e

Market size-shelter, 2017-23e

Market growth-shelter, 2017-23e

Market size-lighting, 2017-23e

Market growth-lighting, 2017-23e

Market size-heating, 2017-23e

Market growth-heating, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 outdoor furniture retailers, 2018e

Change in share among top 10 outdoor furniture retailers on 2017

Outdoor furniture market share for B&Q, 2016-18e

Retailer demographics for B&Q, 2018

Customer share overall by category for B&Q, 2018

Outdoor furniture market share for Homebase, 2016-18e

Retailer demographics for Homebase, 2018

Customer share overall by category for Homebase, 2018

Outdoor furniture market share for Wyevale, 2016-18e

Retailer demographics for Wyevale, 2018

Customer share overall by category for Wyevale, 2020

Outdoor furniture market share for Argos, 2016-18e

Retailer demographics for Argos, 2018

Customer share overall by category for Argos, 2018

Outdoor furniture market share for John Lewis, 2016-18e

Retailer demographics for John Lewis, 2018

Customer share overall by category for John Lewis, 2018

Outdoor furniture market share for B&M, 2016-18e

Retailer demographics for B&M, 2018

Customer share overall by category for B&M, 2018

Overall penetration for outdoor furniture, 2018

Profile by demographic for outdoor furniture, 2018

Penetration by region for outdoor furniture, 2018

Overall penetration for dining furniture, 2018

Profile by demographic for dining furniture, 2018

Penetration by region for dining furniture, 2018

Overall penetration for lounging furniture, 2018

Profile by demographic for lounging furniture, 2018

Penetration by region for lounging furniture, 2018

Overall penetration for decorative accessories, 2018

Profile by demographic for decorative accessories, 2018

Penetration by region for decorative accessories, 2018

Overall penetration for shelter, 2018

Profile by demographic for shelter, 2018

Penetration by region for shelter, 2018

Overall penetration for lighting, 2018

Profile by demographic for lighting, 2018

Penetration by region for lighting, 2018

Overall penetration for heating, 2018

Profile by demographic for heating, 2018

Penetration by region for heating, 2018

Net agreement statements, 2018

Research process for outdoor furniture, 2018

What did customers research when buying outdoor furniture, 2018

Time spent on research process for outdoor furniture, 2018

Purchase motivation for overall outdoor furniture and subcateogry, 2018

Factors of importance, overall outdoor furniture, 2018

Retailer consideration and usage for overall outdoor furniture, 2018

Retailer usage by demographic for overall outdoor furniture, 2018

Drivers of retailer choice, overall outdoor furniture, 2018

Drivers of retailer choice, overall outdoor furniture by demogrpahic, 2018

Channel usage for researching overall outdoor furniture, 2018

Channel usage for purchasing overall outdoor furniture, 2018

Why buy outdoor furniture online, 2018

Online fulfilment for outdoor furniture, 2018


List Of Table

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top 10 retailers, latest financial year

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Room purchased for overall outdoor furniture, 2018

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall outdoor furniture, 2018

Channel usage for overall outdoor furniture, 2018

Channel usage for dining and lounging furniture, 2018

Channel usage for dining and heating, 2018

Channel usage for other outdoor furniture, 2018

Drivers of retailer choice

Drivers of retailer choice by customer, 2018

Online fulfilment for outdoor furniture, 2018

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Outdoor furniture, Dining furniture, Lounging furniture, Deceorative accessories, Shelter, Lighting, Heating, Brexit, Weather, Discounters, B&Q, Homebase, Wyevale, Argos, John Lewis, B&M, IKEA, The Range, Tesco, Amazon, Local independent garden centres, Wilko, The Range, Asda


Companies

B&Q

Homebase

Wyevale

Argos

John Lewis

B&M

IKEA

The Range

Tesco

Amazon

Local independent garden centres

Wilko

The Range

Asda

Company Profile

Company Profile Title

Outdoor Furniture, 2018

Summary

The "Outdoor Furniture, 2018", report offers comprehensive insight and analysis of the outdoor furniture market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on dining and lounging furniture, dining and heating and decorative accessories. Consumer data is based on our 2018 UK outdoor furniture survey, using a panel of 2,000 nationally representative consumers.

Outdoor furniture is set to outperform the gardening market in 2018 as the better weather, wage growth, and increasing view from consumers that their gardens are an additional room, drive purchases. However, as the customer journey becomes more multichannel, retailers must adjust their offer accordingly.

Scope

- Outdoor furniture will outperform the overall gardening market in 2018 as the better weather and shoppers increasingly seeing their garden as a social space drives growth.

- Homebase is set to be the biggest loser in outdoor furniture as it attempts to recover from Wesfarmers' disastrous stewardship of the business.

- Buying outdoor furniture is becoming more of a multichannel journey as close to a third of shoppers which purchased online conducted instore research.

Reasons to buy

- Uncover how online will shape the outdoor furniture market over the next five years.

- Find out how stores will be affected by this increasing shift towards multichannel.

- Discover which retailers will become a greater threat within outdoor furniture and how other retailers can defend their share.

- Maximise sales opportunities by better understanding why shoppers buy new garden furniture and what encourages shoppers to select a particular retailer.

- Adjust your strategy to better reflect what customers consider most and how they conduct pre-purchase research?

READ MORE

Scope

Table of Contents

ISSUES AND STRATEGIES

Main issues in outdoor furniture:

Outdoor furniture set to become more multichannel

Discounters set to become a greater threat in this sector

Design set to become more important

Improving store environment is essential

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: dining furniture

Sector size and growth: lounging furniture

Sector size and growth: decorative accessories

Sector size and growth: Shelter

Sector size and growth: Lighting

Sector size and growth: heating

Category growth and size by sub-category, 2018-20e

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

B&Q

Homebase

Wyevale

Argos

John Lewis

B&M

IKEA

The Range

Tesco

Amazon

THE CONSUMER

Headlines

Net agreement statements

Research process

Penetration and profiles

Average spend

Purchase motivation

Price/ quality concerns

Retailer usage

Considered and used conversion

Channel usage

Drivers of retailer choice

METHODOLOGY

What is included

Market sizing


List Of Figure

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-dining furniture, 2017-23e

Market growth-dining furniture, 2017-23e

Market size-lounging furniture, 2017-23e

Market growth-lounging furniture, 2017-23e

Market size-decorative accessories, 2017-23e

Market growth-decorative accessories, 2017-23e

Market size-shelter, 2017-23e

Market growth-shelter, 2017-23e

Market size-lighting, 2017-23e

Market growth-lighting, 2017-23e

Market size-heating, 2017-23e

Market growth-heating, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 outdoor furniture retailers, 2018e

Change in share among top 10 outdoor furniture retailers on 2017

Outdoor furniture market share for B&Q, 2016-18e

Retailer demographics for B&Q, 2018

Customer share overall by category for B&Q, 2018

Outdoor furniture market share for Homebase, 2016-18e

Retailer demographics for Homebase, 2018

Customer share overall by category for Homebase, 2018

Outdoor furniture market share for Wyevale, 2016-18e

Retailer demographics for Wyevale, 2018

Customer share overall by category for Wyevale, 2020

Outdoor furniture market share for Argos, 2016-18e

Retailer demographics for Argos, 2018

Customer share overall by category for Argos, 2018

Outdoor furniture market share for John Lewis, 2016-18e

Retailer demographics for John Lewis, 2018

Customer share overall by category for John Lewis, 2018

Outdoor furniture market share for B&M, 2016-18e

Retailer demographics for B&M, 2018

Customer share overall by category for B&M, 2018

Overall penetration for outdoor furniture, 2018

Profile by demographic for outdoor furniture, 2018

Penetration by region for outdoor furniture, 2018

Overall penetration for dining furniture, 2018

Profile by demographic for dining furniture, 2018

Penetration by region for dining furniture, 2018

Overall penetration for lounging furniture, 2018

Profile by demographic for lounging furniture, 2018

Penetration by region for lounging furniture, 2018

Overall penetration for decorative accessories, 2018

Profile by demographic for decorative accessories, 2018

Penetration by region for decorative accessories, 2018

Overall penetration for shelter, 2018

Profile by demographic for shelter, 2018

Penetration by region for shelter, 2018

Overall penetration for lighting, 2018

Profile by demographic for lighting, 2018

Penetration by region for lighting, 2018

Overall penetration for heating, 2018

Profile by demographic for heating, 2018

Penetration by region for heating, 2018

Net agreement statements, 2018

Research process for outdoor furniture, 2018

What did customers research when buying outdoor furniture, 2018

Time spent on research process for outdoor furniture, 2018

Purchase motivation for overall outdoor furniture and subcateogry, 2018

Factors of importance, overall outdoor furniture, 2018

Retailer consideration and usage for overall outdoor furniture, 2018

Retailer usage by demographic for overall outdoor furniture, 2018

Drivers of retailer choice, overall outdoor furniture, 2018

Drivers of retailer choice, overall outdoor furniture by demogrpahic, 2018

Channel usage for researching overall outdoor furniture, 2018

Channel usage for purchasing overall outdoor furniture, 2018

Why buy outdoor furniture online, 2018

Online fulfilment for outdoor furniture, 2018


List Of Table

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top 10 retailers, latest financial year

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Room purchased for overall outdoor furniture, 2018

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall outdoor furniture, 2018

Channel usage for overall outdoor furniture, 2018

Channel usage for dining and lounging furniture, 2018

Channel usage for dining and heating, 2018

Channel usage for other outdoor furniture, 2018

Drivers of retailer choice

Drivers of retailer choice by customer, 2018

Online fulfilment for outdoor furniture, 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Outdoor furniture, Dining furniture, Lounging furniture, Deceorative accessories, Shelter, Lighting, Heating, Brexit, Weather, Discounters, B&Q, Homebase, Wyevale, Argos, John Lewis, B&M, IKEA, The Range, Tesco, Amazon, Local independent garden centres, Wilko, The Range, Asda


Companies

B&Q

Homebase

Wyevale

Argos

John Lewis

B&M

IKEA

The Range

Tesco

Amazon

Local independent garden centres

Wilko

The Range

Asda