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UK Living Room Furniture 2019

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UK Living Room Furniture 2019 Summary The "UK Living Room Furniture 2019", report offers comprehensive insight and analysis of the living room furniture market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on upholstery, living room storage and other living room furniture. Consumer data is based on our 2018 UK living room furniture survey, using a panel of 2,000 nationally representative consumers. Scope - Living room furniture is set to recover in 2019 after a tough 2018, when weak consumer confidence and spending power discouraged shoppers from making big ticket purchases, especially within upholstery. - Previous declines in upholstery were counterbalanced to an extent by growth within other living room furniture, especially storage as shoppers aimed to make their homes more organised, with it being cited as the third largest purchase motivator. - Among the retailers, IKEA and Sofology have been the main winners with the latter benefitting from its increased buying scale since being acquired by DFS. - The winners over the next five years will be the retailers which better integrate online with its physical stores as the customer decision journey becomes increasingly multichannel. Reasons to buy - Discover how the customer purchasing journey for living room furniture has evolved and what steps need to be taken for retailers to capitalise on these changes. - Identify areas where the leading living room furniture specialists are struggling - Detect what areas have become more important to living room furniture shoppers and what encourages them to purchase in the first place.

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Table Of Content

Scope

Table of Contents ISSUES AND STRATEGIES Main issues in living room furniture: The Marie Kondo effect is driving demand for storage Use of new technology is changing how customers shop Amazon enters the market launching its own-brand furniture in 2019 Stores remain important when buying living room furniture THE MARKET The sector at a glance Overall sector size and growth Sector size and growth: Armchairs & Settees Sector size and growth: Suites Sector size and growth: Modular Sofas Sector size and growth: Sofabeds Sector size and growth: Pouffees and Footstools Sector size and growth: Storage Sector size and growth: Living room tables Sector size and growth: Other living room seating Online dynamics Channels of distribution THE RETAILERS Retailer prospects Market shares Retailer profiles DFS IKEA ScS Sofology Oak Furniture Land Harveys Made.com THE CONSUMER Headlines Net agreement statements Research process Penetration and profiles Average spend Purchase motivation Price/ quality concerns Retailer usage Considered and used conversion Channel usage Drivers of retailer choice METHODOLOGY What is included Market sizing


List Of Figure

List of Figures Market size-total market, 2018-24e Market growth-total market, 2018-24e Market volume growth-total market, 2018-24e Market inflation growth-total market, 2018-24e Market size-Armchairs & Settees, 2018-24e Market growth-Armchairs & Settees, 2018-24e Market size-Suites, 2018-24e Market growth-Suites, 2018-24e Market size-Modular Sofas, 2018-24e Market growth-Modular Sofas, 2018-24e Market size-Sofabeds, 2018-24e Market growth-Sofabeds, 2018-24e Market size-Pouffees and Footstools, 2018-24e Market growth-Pouffees and Footstools, 2018-24e Market size-Storage, 2018-24e Market growth-Storage, 2018-24e Market size-Living room tables, 2018-24e Market growth-Living room tables, 2018-24e Market size-Other living room seating, 2018-24e Market growth-Other living room seating, 2018-24e Category growth and size by sub-category, 2018-20e Online market size and penetration, 2018-24e Online and offline market growth, 2018-24e Channels of distribution, 2018e and 2023e Top 10 living room furniture retailers, 2018e Change in share among top 10 living room furniture retailers on 2018 living room furniture market share for DFS, 2016-18e Retailer demographics for DFS, 2018 Customer share overall by category for DFS, 2018 living room furniture market share for IKEA, 2016-18e Retailer demographics for IKEA, 2018 Customer share overall by category for IKEA, 2018 living room furniture market share for ScS, 2016-18e Retailer demographics for ScS, 2018 Customer share overall by category for ScS, 2020 living room furniture market share for Sofology, 2016-18e Retailer demographics for Sofology, 2018 Customer share overall by category for Sofology, 2018 living room furniture market share for Oak Furniture Land, 2016-18e Retailer demographics for Oak Furniture Land, 2018 Customer share overall by category for Oak Furniture Land, 2018 Overall penetration for living room furniture, 2018 Profile by demographic for living room furniture, 2018 Penetration by region for living room furniture, 2018 Overall penetration for armchairs and settees, 2018 Profile by demographic for armchairs and settees, 2018 Penetration by region for armchairs and settees, 2018 Overall penetration for suites, 2018 Profile by demographic for suites, 2018 Penetration by region for suites, 2018 Overall penetration for seating, 2018 Profile by demographic for seating, 2018 Penetration by region for seating, 2018 Overall penetration for tables, 2018 Profile by demographic for tables, 2018 Penetration by region for tables, 2018 Overall penetration for storage, 2018 Profile by demographic for storage, 2018 Penetration by region for storage, 2018 Materials of upholstered furniture purchased Net agreement statements, 2018 Research process for living room furniture, 2018 Time spent on research process for living room furniture, 2018 What did customers research when buying living room furniture, 2018 Purchase motivation for overall living room furniture and subcategory, 2018 Factors of importance when buying living room furniture, 2018 Price/ quality concerns by living room furniture subcategories, 2018 Average spend by product subcategory, 2018 What consumers used their living rooms for?, 2018 Retailer usage for overall living room furniture, 2018 Retailer usage for each living room furniture subcategory, 2018 Visited to used conversion rates, 2018 Retailer usage by demographic for overall living room furniture, 2018 Drivers of retailer choice, 2018 Drivers by retailer, 2018 Customer satisfaction among the leading living room furniture specialists, 2018 Channel usage for overall living room furniture when researching, 2018 Channel usage for overall living room furniture when purchasing, 2018 Online fulfilment for living room furniture, 2018


List Of Table

List of Tables Category growth and size by sub-category, 2018-20e Channels of distribution, 2018e and 2023e Table of key comparatives for top five retailers, financial year ending 2018 Penetration by product, 2018 Average spend by subcategory Average spend by product Room purchased for overall living room furniture, 2018 Retailer usage by subcategory, 2018 Retailer usage by demographics, 2018 Considered, used and conversion for overall living room furniture, 2018 Channel usage for overall living room furniture, 2018 Channel usage for upholstery, 2018 Channel usage for living room storage, 2018 Channel usage for other living room furniture, 2018 Drivers of retailer choice Drivers of retailer choice by customer, 2018 Online fulfilment for living room furniture, 2018

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies


Companies

DFS

IKEA

ScS

Sofology

Oak Furniture Land

Harveys

Made.com

Furniture Village

UK Living Room Furniture 2019 Summary The "UK Living Room Furniture 2019", report offers comprehensive insight and analysis of the living room furniture market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on upholstery, living room storage and other living room furniture. Consumer data is based on our 2018 UK living room furniture survey, using a panel of 2,000 nationally representative consumers. Scope - Living room furniture is set to recover in 2019 after a tough 2018, when weak consumer confidence and spending power discouraged shoppers from making big ticket purchases, especially within upholstery. - Previous declines in upholstery were counterbalanced to an extent by growth within other living room furniture, especially storage as shoppers aimed to make their homes more organised, with it being cited as the third largest purchase motivator. - Among the retailers, IKEA and Sofology have been the main winners with the latter benefitting from its increased buying scale since being acquired by DFS. - The winners over the next five years will be the retailers which better integrate online with its physical stores as the customer decision journey becomes increasingly multichannel. Reasons to buy - Discover how the customer purchasing journey for living room furniture has evolved and what steps need to be taken for retailers to capitalise on these changes. - Identify areas where the leading living room furniture specialists are struggling - Detect what areas have become more important to living room furniture shoppers and what encourages them to purchase in the first place.

READ MORE

Scope

Table of Contents ISSUES AND STRATEGIES Main issues in living room furniture: The Marie Kondo effect is driving demand for storage Use of new technology is changing how customers shop Amazon enters the market launching its own-brand furniture in 2019 Stores remain important when buying living room furniture THE MARKET The sector at a glance Overall sector size and growth Sector size and growth: Armchairs & Settees Sector size and growth: Suites Sector size and growth: Modular Sofas Sector size and growth: Sofabeds Sector size and growth: Pouffees and Footstools Sector size and growth: Storage Sector size and growth: Living room tables Sector size and growth: Other living room seating Online dynamics Channels of distribution THE RETAILERS Retailer prospects Market shares Retailer profiles DFS IKEA ScS Sofology Oak Furniture Land Harveys Made.com THE CONSUMER Headlines Net agreement statements Research process Penetration and profiles Average spend Purchase motivation Price/ quality concerns Retailer usage Considered and used conversion Channel usage Drivers of retailer choice METHODOLOGY What is included Market sizing


List Of Figure

List of Figures Market size-total market, 2018-24e Market growth-total market, 2018-24e Market volume growth-total market, 2018-24e Market inflation growth-total market, 2018-24e Market size-Armchairs & Settees, 2018-24e Market growth-Armchairs & Settees, 2018-24e Market size-Suites, 2018-24e Market growth-Suites, 2018-24e Market size-Modular Sofas, 2018-24e Market growth-Modular Sofas, 2018-24e Market size-Sofabeds, 2018-24e Market growth-Sofabeds, 2018-24e Market size-Pouffees and Footstools, 2018-24e Market growth-Pouffees and Footstools, 2018-24e Market size-Storage, 2018-24e Market growth-Storage, 2018-24e Market size-Living room tables, 2018-24e Market growth-Living room tables, 2018-24e Market size-Other living room seating, 2018-24e Market growth-Other living room seating, 2018-24e Category growth and size by sub-category, 2018-20e Online market size and penetration, 2018-24e Online and offline market growth, 2018-24e Channels of distribution, 2018e and 2023e Top 10 living room furniture retailers, 2018e Change in share among top 10 living room furniture retailers on 2018 living room furniture market share for DFS, 2016-18e Retailer demographics for DFS, 2018 Customer share overall by category for DFS, 2018 living room furniture market share for IKEA, 2016-18e Retailer demographics for IKEA, 2018 Customer share overall by category for IKEA, 2018 living room furniture market share for ScS, 2016-18e Retailer demographics for ScS, 2018 Customer share overall by category for ScS, 2020 living room furniture market share for Sofology, 2016-18e Retailer demographics for Sofology, 2018 Customer share overall by category for Sofology, 2018 living room furniture market share for Oak Furniture Land, 2016-18e Retailer demographics for Oak Furniture Land, 2018 Customer share overall by category for Oak Furniture Land, 2018 Overall penetration for living room furniture, 2018 Profile by demographic for living room furniture, 2018 Penetration by region for living room furniture, 2018 Overall penetration for armchairs and settees, 2018 Profile by demographic for armchairs and settees, 2018 Penetration by region for armchairs and settees, 2018 Overall penetration for suites, 2018 Profile by demographic for suites, 2018 Penetration by region for suites, 2018 Overall penetration for seating, 2018 Profile by demographic for seating, 2018 Penetration by region for seating, 2018 Overall penetration for tables, 2018 Profile by demographic for tables, 2018 Penetration by region for tables, 2018 Overall penetration for storage, 2018 Profile by demographic for storage, 2018 Penetration by region for storage, 2018 Materials of upholstered furniture purchased Net agreement statements, 2018 Research process for living room furniture, 2018 Time spent on research process for living room furniture, 2018 What did customers research when buying living room furniture, 2018 Purchase motivation for overall living room furniture and subcategory, 2018 Factors of importance when buying living room furniture, 2018 Price/ quality concerns by living room furniture subcategories, 2018 Average spend by product subcategory, 2018 What consumers used their living rooms for?, 2018 Retailer usage for overall living room furniture, 2018 Retailer usage for each living room furniture subcategory, 2018 Visited to used conversion rates, 2018 Retailer usage by demographic for overall living room furniture, 2018 Drivers of retailer choice, 2018 Drivers by retailer, 2018 Customer satisfaction among the leading living room furniture specialists, 2018 Channel usage for overall living room furniture when researching, 2018 Channel usage for overall living room furniture when purchasing, 2018 Online fulfilment for living room furniture, 2018


List Of Table

List of Tables Category growth and size by sub-category, 2018-20e Channels of distribution, 2018e and 2023e Table of key comparatives for top five retailers, financial year ending 2018 Penetration by product, 2018 Average spend by subcategory Average spend by product Room purchased for overall living room furniture, 2018 Retailer usage by subcategory, 2018 Retailer usage by demographics, 2018 Considered, used and conversion for overall living room furniture, 2018 Channel usage for overall living room furniture, 2018 Channel usage for upholstery, 2018 Channel usage for living room storage, 2018 Channel usage for other living room furniture, 2018 Drivers of retailer choice Drivers of retailer choice by customer, 2018 Online fulfilment for living room furniture, 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

DFS

IKEA

ScS

Sofology

Oak Furniture Land

Harveys

Made.com

Furniture Village