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Outdoor Eating, 2018

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 25690

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Print Option: Yes
Copy Option: Yes
Download Option: Yes
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Details

Outdoor Eating, 2018

Summary

The "Outdoor Eating, 2018", report offers comprehensive insight and analysis of the outdoor eating market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on gas barbecues, disposable barbecues and picnicware. Consumer data is based on our 2018 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.

The outdoor eating market will grow in 2018 but be driven by inflation as volumes fall by 0.1% as demand for multi-use large barbecues-accounting for 51.6% of the overall market-fell. This was in response to consumer unwillingness to spend on big-ticket items due to a lack of disposable income, volatile weather conditions, and a trend of declining outdoor space in a subdued housing market. Customers trading down to discounters and grocers will also dent growth in this category.

Scope

- Constrained shoppers cutting back on major purchases has stifled growth within outdoor eating as customers cut back on big-ticket discretionary purchases. The better weather spurred growth of disposable barbecues and picnicware however.

- The discounters and grocers are 2018's share winners as they offer greater convenience for smaller, impulse driven purchases

- The rise of the grocers has been re-iterated by all of the big four appearing in the top 10 for retailer usage and gaining traction among younger, less affluent shoppers.

Reasons to buy

- How will online impact the customer decision journey within outdoor eating?

- What can the grocers do to maintain their current momentum?

- Identify which customer demographics the leading retailers are not catering to and what is important to those customers.

READ MORE

Table Of Content

Scope

Table of Contents

ISSUES AND STRATEGIES

Main issues in outdoor eating:

DIY specalists and garden centres will lose out from poor online offers

A subdued and shifting housing marketwill impede sales

The uncertain future of Homebase leaves an unoccupied market share

Understand online research methods to improve customer satisfaction

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: gas barbecues

Sector size and growth: charcoal barbecues

Sector size and growth: electric barbecues

Sector size and growth: disposable barbecues

Sector size and growth: barbecue fire and lighting

Sector size and growth: barbecue cooking tools & utensils

Sector size and growth: picnicware

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

B&Q

Argos

Bunnings/ Homebase

Tesco

Amazon

Asda

John Lewis

B&M

Sainsbury's

Wilko

THE CONSUMER

Headlines

Penetration and profiles

Net agreement statements

Research process

Purchase motivation

Factors of importance

Average spend

Retailer usage

Considerd and used conversion

Drivers of retailer choice

Channel usage

Online fulfillment

METHODOLOGY

What is included

Market sizing


List Of Figure

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-gas barbecues, 2017-23e

Market growth-gas barbecues, 2017-23e

Market size-charcoal barbecues, 2017-23e

Market growth-charcoal barbecues, 2017-23e

Market size-electric barbecues, 2017-23e

Market growth-electric barbecues, 2017-23e

Market size-disposable barbecues, 2017-23e

Market growth-disposable barbecues, 2017-23e

Market size-barbecue fire and lighting, 2017-23e

Market growth-barbecue fire and lighting, 2017-23e

Market size-barbecue cooking tools & utensils, 2017-23e

Market growth-barbecue cooking tools & utensils, 2017-23e

Market size-picnicware, 2017-23e

Market growth-picnicware, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 outdoor eating retailers, 2018e

Change in share among top 10 outdoor eating retailers on 2017

Outdoor eating market share for B&Q, 2016-18e

Retailer demogrpahics for B&Q, 2018

Customer share overall by category for B&Q, 2018

Outdoor eating market share for Argos, 2016-18e

Retailer demogrpahics for Argos, 2018

Customer share overall by category for Argos, 2018

Outdoor eating market share for Bunnings/ Homebase, 2016-18e

Retailer demogrpahics for Bunnings/ Homebase, 2018

Customer share overall by category for Bunnings/ Homebase, 2020

Outdoor eating market share for Tesco, 2016-18e

Retailer demogrpahics for Tesco, 2018

Customer share overall by category for Tesco, 2018

Outdoor eating market share for Amazon, 2016-18e

Retailer demogrpahics for Amazon, 2018

Customer share overall by category for Amazon, 2018

Outdoor eating market share for Asda, 2016-18e

Retailer demogrpahics for Asda, 2018

Customer share overall by category for Asda, 2018

Purchase penetration by outdoor space, 2018

Purchase penetration by house types, 2018

Purchase penetration by house location, 2018

Level of DIY skill by outdoor eating customers, 2018

Level of DIY enjoyment by outdoor eating customers, 2018

Overall penetration for outdoor eating, 2018

Profile by demographic for outdoor eating, 2018

Penetration by region for outdoor eating, 2018

Overall penetration for gas barbecues, 2018

Profile by demographic for gas barbecues, 2018

Penetration by region for gas barbecues, 2018

Overall penetration for electric barbecues, 2018

Profile by demographic for electric barbecues, 2018

Penetration by region for electric barbecues, 2018

Overall penetration for charcoal barbecues, 2018

Profile by demographic for charcoal barbecues, 2018

Penetration by region for charcoal barbecues, 2018

Overall penetration for disposable barbecues, 2018

Profile by demographic for disposable barbecues, 2018

Penetration by region for disposable barbecues, 2018

Overall penetration for barbecue fire & lighting, 2018

Profile by demographic for barbecue fire & lighting, 2018

Penetration by region for barbecue fire & lighting, 2018

Overall penetration for barbecue cooking tools & utensils, 2018

Profile by demographic for barbecue cooking tools & utensils, 2018

Penetration by region for barbecue cooking tools & utensils, 2018

Overall penetration for picnicware, 2018

Profile by demographic for picnicware, 2018

Penetration by region for picnicware, 2018

Net agreement statements, 2018

Research process for outdoor eating, 2018

Time spent on research process for outdoor eating, 2018

What did customers research when buying outdoor eating, 2018

Factors of importance for overall outdoor eating, 2018

Purchase motivation for overall outdoor eating and subcateogry, 2018

Average spend in outdoor eating, 2018

Average spend in outdoor eating by product, 2018

Retailer usage for overall outdoor eating, 2018

Retailer usage by subcategory, 2018

Conversion rates for top 10 retailers, 2018

Retailer usage by demographic group, 2018

Drivers of retailer choice, 2018

Drivers of retailer choice by demographic, 2018

Channel usage when researching for overall outdoor eating, 2018

Channel usage when purchasing for overall outdoor eating, 2018

Online fulfilment for outdoor eating, 2018

Why did you choose to buy outdoor eating online, 2018

Why did you choose to buy outdoor eating instore, 2018


List Of Table

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top five retailers, financial year ending 2018

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Room purchased for overall outdoor eating, 2018

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall outdoor eating, 2018

Channel usage for overall outdoor eating, 2018

Channel usage for gas barbecues, 2018

Channel usage for electric barbecues, 2018

Channel usage for other outdoor eating, 2018

Drivers of retailer choice

Drivers of retailer choice by customer, 2018

Online fulfilment for outdoor eating, 2018

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

Outdoor eating, Gardening, Gas barbecues, Charcoal barbecues, Electric barbecues, Disposable barbecues, Barbecue fire and lighting, Barbecue cooking tools & utensils, Picnicware, Summer, B&Q, Argos, Bunnings, Homebase, Tesco, Amazon, Asda, John Lewis, B&M, Sainsbury's, Wilko


Companies

B&Q

Argos

Bunnings/ Homebase

Tesco

Amazon

Asda

John Lewis

B&M

Sainsbury's

Wilko

Company Profile

Company Profile Title

Outdoor Eating, 2018

Summary

The "Outdoor Eating, 2018", report offers comprehensive insight and analysis of the outdoor eating market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on gas barbecues, disposable barbecues and picnicware. Consumer data is based on our 2018 UK outdoor eating survey, using a panel of 2,000 nationally representative consumers.

The outdoor eating market will grow in 2018 but be driven by inflation as volumes fall by 0.1% as demand for multi-use large barbecues-accounting for 51.6% of the overall market-fell. This was in response to consumer unwillingness to spend on big-ticket items due to a lack of disposable income, volatile weather conditions, and a trend of declining outdoor space in a subdued housing market. Customers trading down to discounters and grocers will also dent growth in this category.

Scope

- Constrained shoppers cutting back on major purchases has stifled growth within outdoor eating as customers cut back on big-ticket discretionary purchases. The better weather spurred growth of disposable barbecues and picnicware however.

- The discounters and grocers are 2018's share winners as they offer greater convenience for smaller, impulse driven purchases

- The rise of the grocers has been re-iterated by all of the big four appearing in the top 10 for retailer usage and gaining traction among younger, less affluent shoppers.

Reasons to buy

- How will online impact the customer decision journey within outdoor eating?

- What can the grocers do to maintain their current momentum?

- Identify which customer demographics the leading retailers are not catering to and what is important to those customers.

READ MORE

Scope

Table of Contents

ISSUES AND STRATEGIES

Main issues in outdoor eating:

DIY specalists and garden centres will lose out from poor online offers

A subdued and shifting housing marketwill impede sales

The uncertain future of Homebase leaves an unoccupied market share

Understand online research methods to improve customer satisfaction

Strategies for success

THE MARKET

The sector at a glance

Overall sector size and growth

Sector size and growth: gas barbecues

Sector size and growth: charcoal barbecues

Sector size and growth: electric barbecues

Sector size and growth: disposable barbecues

Sector size and growth: barbecue fire and lighting

Sector size and growth: barbecue cooking tools & utensils

Sector size and growth: picnicware

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

B&Q

Argos

Bunnings/ Homebase

Tesco

Amazon

Asda

John Lewis

B&M

Sainsbury's

Wilko

THE CONSUMER

Headlines

Penetration and profiles

Net agreement statements

Research process

Purchase motivation

Factors of importance

Average spend

Retailer usage

Considerd and used conversion

Drivers of retailer choice

Channel usage

Online fulfillment

METHODOLOGY

What is included

Market sizing


List Of Figure

List of Figures

Market size-total market, 2017-23e

Market growth-total market, 2017-23e

Market volume growth-total market, 2017-23e

Market inflation growth-total market, 2017-23e

Market size-gas barbecues, 2017-23e

Market growth-gas barbecues, 2017-23e

Market size-charcoal barbecues, 2017-23e

Market growth-charcoal barbecues, 2017-23e

Market size-electric barbecues, 2017-23e

Market growth-electric barbecues, 2017-23e

Market size-disposable barbecues, 2017-23e

Market growth-disposable barbecues, 2017-23e

Market size-barbecue fire and lighting, 2017-23e

Market growth-barbecue fire and lighting, 2017-23e

Market size-barbecue cooking tools & utensils, 2017-23e

Market growth-barbecue cooking tools & utensils, 2017-23e

Market size-picnicware, 2017-23e

Market growth-picnicware, 2017-23e

Category growth and size by sub-category, 2018-20e

Online market size and penetration, 2017-23e

Online and offline market growth, 2017-23e

Channels of distribution, 2018e and 2023e

Top 10 outdoor eating retailers, 2018e

Change in share among top 10 outdoor eating retailers on 2017

Outdoor eating market share for B&Q, 2016-18e

Retailer demogrpahics for B&Q, 2018

Customer share overall by category for B&Q, 2018

Outdoor eating market share for Argos, 2016-18e

Retailer demogrpahics for Argos, 2018

Customer share overall by category for Argos, 2018

Outdoor eating market share for Bunnings/ Homebase, 2016-18e

Retailer demogrpahics for Bunnings/ Homebase, 2018

Customer share overall by category for Bunnings/ Homebase, 2020

Outdoor eating market share for Tesco, 2016-18e

Retailer demogrpahics for Tesco, 2018

Customer share overall by category for Tesco, 2018

Outdoor eating market share for Amazon, 2016-18e

Retailer demogrpahics for Amazon, 2018

Customer share overall by category for Amazon, 2018

Outdoor eating market share for Asda, 2016-18e

Retailer demogrpahics for Asda, 2018

Customer share overall by category for Asda, 2018

Purchase penetration by outdoor space, 2018

Purchase penetration by house types, 2018

Purchase penetration by house location, 2018

Level of DIY skill by outdoor eating customers, 2018

Level of DIY enjoyment by outdoor eating customers, 2018

Overall penetration for outdoor eating, 2018

Profile by demographic for outdoor eating, 2018

Penetration by region for outdoor eating, 2018

Overall penetration for gas barbecues, 2018

Profile by demographic for gas barbecues, 2018

Penetration by region for gas barbecues, 2018

Overall penetration for electric barbecues, 2018

Profile by demographic for electric barbecues, 2018

Penetration by region for electric barbecues, 2018

Overall penetration for charcoal barbecues, 2018

Profile by demographic for charcoal barbecues, 2018

Penetration by region for charcoal barbecues, 2018

Overall penetration for disposable barbecues, 2018

Profile by demographic for disposable barbecues, 2018

Penetration by region for disposable barbecues, 2018

Overall penetration for barbecue fire & lighting, 2018

Profile by demographic for barbecue fire & lighting, 2018

Penetration by region for barbecue fire & lighting, 2018

Overall penetration for barbecue cooking tools & utensils, 2018

Profile by demographic for barbecue cooking tools & utensils, 2018

Penetration by region for barbecue cooking tools & utensils, 2018

Overall penetration for picnicware, 2018

Profile by demographic for picnicware, 2018

Penetration by region for picnicware, 2018

Net agreement statements, 2018

Research process for outdoor eating, 2018

Time spent on research process for outdoor eating, 2018

What did customers research when buying outdoor eating, 2018

Factors of importance for overall outdoor eating, 2018

Purchase motivation for overall outdoor eating and subcateogry, 2018

Average spend in outdoor eating, 2018

Average spend in outdoor eating by product, 2018

Retailer usage for overall outdoor eating, 2018

Retailer usage by subcategory, 2018

Conversion rates for top 10 retailers, 2018

Retailer usage by demographic group, 2018

Drivers of retailer choice, 2018

Drivers of retailer choice by demographic, 2018

Channel usage when researching for overall outdoor eating, 2018

Channel usage when purchasing for overall outdoor eating, 2018

Online fulfilment for outdoor eating, 2018

Why did you choose to buy outdoor eating online, 2018

Why did you choose to buy outdoor eating instore, 2018


List Of Table

List of Tables

Category growth and size by sub-category, 2018-20e

Channels of distribution, 2018e and 2023e

Table of key comparatives for top five retailers, financial year ending 2018

Penetration by product, 2018

Average spend by subcategory

Average spend by product

Room purchased for overall outdoor eating, 2018

Retailer usage by subcategory, 2018

Retailer usage by demographics, 2018

Considered, used and conversion for overall outdoor eating, 2018

Channel usage for overall outdoor eating, 2018

Channel usage for gas barbecues, 2018

Channel usage for electric barbecues, 2018

Channel usage for other outdoor eating, 2018

Drivers of retailer choice

Drivers of retailer choice by customer, 2018

Online fulfilment for outdoor eating, 2018

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Outdoor eating, Gardening, Gas barbecues, Charcoal barbecues, Electric barbecues, Disposable barbecues, Barbecue fire and lighting, Barbecue cooking tools & utensils, Picnicware, Summer, B&Q, Argos, Bunnings, Homebase, Tesco, Amazon, Asda, John Lewis, B&M, Sainsbury's, Wilko


Companies

B&Q

Argos

Bunnings/ Homebase

Tesco

Amazon

Asda

John Lewis

B&M

Sainsbury's

Wilko