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Retail Case Study: Amazon in India

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

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AED 5872

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Details

Retail Case Study: Amazon in India

Summary

Amazon's market share performance will remain under pressure, with its market place business model and rules on selling wholly owned stock restricting its dominance over the market. Its services, fulfilment options and vendor coverage will be essential in protecting future growth and maintaining its lead over Flipkart and smaller domestic rivals. So it is now selling its services rather than its own products. It is a leading channel for other vendors' sales so when including these third party sales it, along with Flipkart, delivers the largest share of retail sales online. However its own product retail sales will decrease rather than expand due to the new regulations.

Scope

- India offers huge potential for retail expansion

- Amazon and Walmart investing heavily in the market

- New government regulations constrict online growth opportunities

- Amazon forced to remove products from its sites

- Partnerships and exclusivity disallowed

- Rising competition from new entrants

- Amazon market share hit, Amazon responds

Reasons to buy

- This report provides an overview of Amazon's entry into India, its key initiatives, market share and growth strategies in the country.

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Table Of Content

Scope

Table of Contents

Context 2019

Amazon's market entry

Key Initiatives

Market share

Growth Strategies

Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Amazon, India, online retailer


Companies

Flipkart

Amazon

Paytm mall

Snapdeal

Myntra

Jabong

Shopclues

Pepperfry

Big basket

Amway

Company Profile

Company Profile Title

Retail Case Study: Amazon in India

Summary

Amazon's market share performance will remain under pressure, with its market place business model and rules on selling wholly owned stock restricting its dominance over the market. Its services, fulfilment options and vendor coverage will be essential in protecting future growth and maintaining its lead over Flipkart and smaller domestic rivals. So it is now selling its services rather than its own products. It is a leading channel for other vendors' sales so when including these third party sales it, along with Flipkart, delivers the largest share of retail sales online. However its own product retail sales will decrease rather than expand due to the new regulations.

Scope

- India offers huge potential for retail expansion

- Amazon and Walmart investing heavily in the market

- New government regulations constrict online growth opportunities

- Amazon forced to remove products from its sites

- Partnerships and exclusivity disallowed

- Rising competition from new entrants

- Amazon market share hit, Amazon responds

Reasons to buy

- This report provides an overview of Amazon's entry into India, its key initiatives, market share and growth strategies in the country.

READ MORE

Scope

Table of Contents

Context 2019

Amazon's market entry

Key Initiatives

Market share

Growth Strategies

Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Amazon, India, online retailer


Companies

Flipkart

Amazon

Paytm mall

Snapdeal

Myntra

Jabong

Shopclues

Pepperfry

Big basket

Amway