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Country Profile: Wine in Turkey

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

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Copy Option: Yes
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Details

Country Profile: Wine in Turkey

Summary

The wine sector in Turkey is led by the still wine category in both value and volume terms, in 2017. Fortified wine is forecast to register the fastest value and volume growth during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of wine products in the country. Glass is the most commonly used pack material in the sector. 'Kavaklidere Saraplari AS', 'Mey Industry and Trade Inc.', are the leading players in the Turkish wine sector.

GlobalData's Country Profile report on the Wine sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2012-2022

- Category coverage: Value and growth analysis for fortified wine, sparkling wine, and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

- Leading players: Market share of brands and private labels in volume terms in 2017

- Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, on-trade, e-retailers, convenience stores, department stores, convenience stores, and other general retailers.

- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.

Scope

- The per capita consumption of wine was lower in Turkey compared to the both global and regional levels in 2017

- Hypermarkets & supermarkets is the leading distribution channel in the Turkish wine sector

- Selection is the leading brand in the Turkish wine sector

- Glass is the commonly used pack material in the Turkish wine sector

- Older consumers account for the leading share in the consumption of wine in Turkey.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

READ MORE

Table Of Content

Scope

Table of Contents

Report scope

Executive summary

Turkey in the global and regional context

Turkey in the global and Eastern Europe wine sector

Turkey compared to other leading countries in Eastern Europe

Per capita consumption and expenditure - Turkey compared to Eastern Europe and global levels

Sector analysis - wine

Country snapshot - wine sector in Turkey

Value and volume analysis - wine sector in Turkey

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: fortified wine

Segment analysis (in value terms): fortified wine

Segment analysis (in volume terms): fortified wine

Category analysis: sparkling wine

Segment analysis (in value terms): sparkling wine

Segment analysis (in volume terms): sparkling wine

Category analysis: still wine

Segment analysis (in value terms): still wine

Segment analysis (in volume terms): still wine

Distribution analysis

Distribution channel share analysis: wine

Distribution channel share analysis by category

Competitive landscape

Brand share analysis by sector

Brand share analysis by category

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix


List Of Figure

List of Figures

Value and volume share of Turkey in the global and Eastern Europe wine sector, 2017-2022

Turkey compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison - Turkey, Eastern Europe, and global, 2012-2022

PCE comparison - Turkey, Eastern Europe, and global, 2012-2022

Market size and growth analysis by value and volume, wine sector, 2012-2022

Cross category comparison - by value growth rate (2012-2022)

Change in category share (in value terms), 2017-2022

Cross category comparison - by volume growth rate (2012-2022)

Change in category share (in volume terms), 2017-2022

Market size and growth analysis by value and volume, fortified wine category, 2012-2022

Market size and growth analysis by value and volume, sparkling wine category , 2012-2022

Market size and growth analysis by value and volume, still wine category, 2012-2022

Share of key distribution channels (in volume terms) - wine, 2017

Key distribution channel share by category (in volume terms), 2017

Leading brands (in volume terms) in the wine sector, 2017

Leading brands (in volume terms) by category in the wine sector, 2017

Category-wise consolidation/fragmentation (in volume terms) - wine, 2017

Key pack materials in the Turkish wine sector, percentage share of pack units, 2017

Annual growth rate by key pack material, 2012-2022

Use of pack material by category (in pack units), 2017

Key pack types in the Turkish wine sector, percentage share of pack units, 2017

Annual growth rate by key pack type, 2012-2022

Use of pack type by category (in pack units), 2017

Key closure types in the Turkish wine sector, percentage share of pack units, 2017

Annual growth rate by key closure type, 2012-2022

Use of closure type by category (in pack units), 2017

Key primary outer types in the Turkish wine sector, percentage share of pack units, 2017

Annual growth rate by key primary outer type, 2012-2022

Use of primary outer type by category (in pack units), 2017

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest risk nations in GCRI Q3 2017

Five highest risk nations in GCRI Q3 2017

Country risk analysis - Turkey compared to Eastern Europe and the world


List Of Table

List of Tables

Country snapshot - leading value categories and fastest-growing segments

Cross category comparison - by value (2012-2022)

Cross category comparison - by volume (2012-2022)

Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in liters), 2017

Fortified wine - value analysis by segment, 2012-2022

Fortified wine - volume analysis by segment, 2012-2022

Sparkling wine - value analysis by segment, 2012-2022

Sparkling wine - volume analysis by segment, 2012-2022

Still wine - value analysis by segment, 2012-2022

Still wine - volume analysis by segment, 2012-2022

Change in distribution share, 2012-2017

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2012-2022

Per capita expenditure, 2012-2022

Wine sales distribution in Turkey - by category, 2017

Brand share (in volume terms) in the wine sector, 2017

Brand share (in volume terms) in the wine sector by category, 2017

Pack material (in million pack units), 2012-2022

Pack materials by category (in million pack units), 2017

Pack type (in million pack units), 2012-2022

Pack types by category (in million pack units), 2017

Closure type (in million pack units), 2012-2022

Closure types by category (in million pack units), 2017

Primary outer type (in million pack units), 2012-2022

Primary outer types by category (in million pack units), 2017

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Nominal household final consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2012-2022

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies

Products

Turkey, fortified wine, sparkling wine, still wine, madeira, port, sherry, vermouth, cava, champagne, prosecco, red wine, rose wine, white wine, distribution, cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, food & drinks specialists, hypermarkets & supermarkets, on-trade, glass, paper & board, rigid plastics, rigid metal, flexible packaging, bottle, bottle, bag-in-box, carton - liquid, can, stand up pouch, keg/drum, stopper, screw top, dispenser, crown, lever closure, twist off, carton - folding, shrink wrap, blister pack, channel share, brand share, market share, package materials, pack type, closure, primary outer, volume share, value share


Companies

Kavaklidere Saraplari AS

Mey Industry and Trade Inc

LVMH Moet Hennessy - Louis Vuitton

Company Profile

Company Profile Title

Country Profile: Wine in Turkey

Summary

The wine sector in Turkey is led by the still wine category in both value and volume terms, in 2017. Fortified wine is forecast to register the fastest value and volume growth during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of wine products in the country. Glass is the most commonly used pack material in the sector. 'Kavaklidere Saraplari AS', 'Mey Industry and Trade Inc.', are the leading players in the Turkish wine sector.

GlobalData's Country Profile report on the Wine sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2012-2022

- Category coverage: Value and growth analysis for fortified wine, sparkling wine, and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

- Leading players: Market share of brands and private labels in volume terms in 2017

- Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, on-trade, e-retailers, convenience stores, department stores, convenience stores, and other general retailers.

- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.

Scope

- The per capita consumption of wine was lower in Turkey compared to the both global and regional levels in 2017

- Hypermarkets & supermarkets is the leading distribution channel in the Turkish wine sector

- Selection is the leading brand in the Turkish wine sector

- Glass is the commonly used pack material in the Turkish wine sector

- Older consumers account for the leading share in the consumption of wine in Turkey.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

READ MORE

Scope

Table of Contents

Report scope

Executive summary

Turkey in the global and regional context

Turkey in the global and Eastern Europe wine sector

Turkey compared to other leading countries in Eastern Europe

Per capita consumption and expenditure - Turkey compared to Eastern Europe and global levels

Sector analysis - wine

Country snapshot - wine sector in Turkey

Value and volume analysis - wine sector in Turkey

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: fortified wine

Segment analysis (in value terms): fortified wine

Segment analysis (in volume terms): fortified wine

Category analysis: sparkling wine

Segment analysis (in value terms): sparkling wine

Segment analysis (in volume terms): sparkling wine

Category analysis: still wine

Segment analysis (in value terms): still wine

Segment analysis (in volume terms): still wine

Distribution analysis

Distribution channel share analysis: wine

Distribution channel share analysis by category

Competitive landscape

Brand share analysis by sector

Brand share analysis by category

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix


List Of Figure

List of Figures

Value and volume share of Turkey in the global and Eastern Europe wine sector, 2017-2022

Turkey compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison - Turkey, Eastern Europe, and global, 2012-2022

PCE comparison - Turkey, Eastern Europe, and global, 2012-2022

Market size and growth analysis by value and volume, wine sector, 2012-2022

Cross category comparison - by value growth rate (2012-2022)

Change in category share (in value terms), 2017-2022

Cross category comparison - by volume growth rate (2012-2022)

Change in category share (in volume terms), 2017-2022

Market size and growth analysis by value and volume, fortified wine category, 2012-2022

Market size and growth analysis by value and volume, sparkling wine category , 2012-2022

Market size and growth analysis by value and volume, still wine category, 2012-2022

Share of key distribution channels (in volume terms) - wine, 2017

Key distribution channel share by category (in volume terms), 2017

Leading brands (in volume terms) in the wine sector, 2017

Leading brands (in volume terms) by category in the wine sector, 2017

Category-wise consolidation/fragmentation (in volume terms) - wine, 2017

Key pack materials in the Turkish wine sector, percentage share of pack units, 2017

Annual growth rate by key pack material, 2012-2022

Use of pack material by category (in pack units), 2017

Key pack types in the Turkish wine sector, percentage share of pack units, 2017

Annual growth rate by key pack type, 2012-2022

Use of pack type by category (in pack units), 2017

Key closure types in the Turkish wine sector, percentage share of pack units, 2017

Annual growth rate by key closure type, 2012-2022

Use of closure type by category (in pack units), 2017

Key primary outer types in the Turkish wine sector, percentage share of pack units, 2017

Annual growth rate by key primary outer type, 2012-2022

Use of primary outer type by category (in pack units), 2017

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest risk nations in GCRI Q3 2017

Five highest risk nations in GCRI Q3 2017

Country risk analysis - Turkey compared to Eastern Europe and the world


List Of Table

List of Tables

Country snapshot - leading value categories and fastest-growing segments

Cross category comparison - by value (2012-2022)

Cross category comparison - by volume (2012-2022)

Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in liters), 2017

Fortified wine - value analysis by segment, 2012-2022

Fortified wine - volume analysis by segment, 2012-2022

Sparkling wine - value analysis by segment, 2012-2022

Sparkling wine - volume analysis by segment, 2012-2022

Still wine - value analysis by segment, 2012-2022

Still wine - volume analysis by segment, 2012-2022

Change in distribution share, 2012-2017

Performance overview (score: 1-100)

Category data, by segment

Category data, by on-trade and off-trade

Per capita consumption (in liters), 2012-2022

Per capita expenditure, 2012-2022

Wine sales distribution in Turkey - by category, 2017

Brand share (in volume terms) in the wine sector, 2017

Brand share (in volume terms) in the wine sector by category, 2017

Pack material (in million pack units), 2012-2022

Pack materials by category (in million pack units), 2017

Pack type (in million pack units), 2012-2022

Pack types by category (in million pack units), 2017

Closure type (in million pack units), 2012-2022

Closure types by category (in million pack units), 2017

Primary outer type (in million pack units), 2012-2022

Primary outer types by category (in million pack units), 2017

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Nominal household final consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2012-2022

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Turkey, fortified wine, sparkling wine, still wine, madeira, port, sherry, vermouth, cava, champagne, prosecco, red wine, rose wine, white wine, distribution, cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, food & drinks specialists, hypermarkets & supermarkets, on-trade, glass, paper & board, rigid plastics, rigid metal, flexible packaging, bottle, bottle, bag-in-box, carton - liquid, can, stand up pouch, keg/drum, stopper, screw top, dispenser, crown, lever closure, twist off, carton - folding, shrink wrap, blister pack, channel share, brand share, market share, package materials, pack type, closure, primary outer, volume share, value share


Companies

Kavaklidere Saraplari AS

Mey Industry and Trade Inc

LVMH Moet Hennessy - Louis Vuitton