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Top Growth Opportunities: Wine in Poland

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Details

Top Growth Opportunities: Wine in Poland

Summary

"Top Growth Opportunities: Wine in Poland", provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine market in Poland through GlobalData'sdetailed and robust data, expert insight, and case studies.

GlobalData'sTop Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Poland'sis the sixth-largest economy in the EU and one of the fastest growing economies as well, registering GDP growth of 2.7% for 2016 and a projected 3% for 2017. This has stabilized consumer confidence, and spending, despite lingering concerns around the global recession. Wine in Poland benefits from this increased demand and consumer spending for indulgent products, given that consumers now perceive these options as affordable luxury. Finally, as the domestic population continues to age and develop, there is a significant awareness about health & wellness, and wine benefits from this through being perceived as a both an indulgent treat but with also possessing some health benefits, unlike other types of alcohol. Consequently, the Polish wine market offers good growth opportunities in terms of per capita expenditure in the future.

Scope

The Polish wine market was valued at over USD 3 billion in 2016 and is forecast to grew at a CAGR of 6.3% between 2016-2021.

The market will grow to over USD 4.5 billion by 2021.

Ambra S.A. is the largest wine producer in Poland with over a 6% share of the market, in value terms, as of 2016.

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland'swine consumers.

This is based on GlobalData'sunique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector.

Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introducing a top growth market for Wine

Top 10 global growth opportunities scores 8-

Top global issues

Assessment against global strategic issues

GlobalData'sstrategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market 23-24 Volume growth of the market 25-

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Wine retail channel share

Key Retail Channel trends

Routes to market 32-3

Drivers of change in the sector 3

4. Company and brand insight-the competitive landscape defined

Category fragmentation 3

Company and brand strength 3

Private label penetration 3

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where and why

Strategic issues map

Key consumer driver implications

Consumer groups 4

6. Product and packaging insights

Key Product Insights

Trends and strategic issues-other notable product trends

Key product innovation case studies 49-

Key Packaging Insights 51-

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Product launch key takeouts

Key recommendations 60-

8. Appendix


List Of Figure

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData'sstrategic issues map

Average consumer spend, peer group comparisons, 2011-2021

Market value and split, 2011-2021

Value growth by category, 2011-2016 and 2016-2021

Value market growth by category, 2011-2021

Winners and losers by category, volume, 2016-2021

Value and volume growth by category, 2011-2021

Fragmentation by category, 2011-2016 3

Private label penetration and CAGR, 2011-2016 3

Cumulative value share by brand, 2016

Projected CAGR for top five categories by value, 2016-2021


List Of Table

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2011-2021

Winners and losers by category, value, 2016-2021

Winners and losers by category, volume, 2016-2021

Key consumption volume shares by consumer group, 2016

Top categories by volume and CAGR, 2011-2016

Average price change by brand, 2016

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Top Growth Opportunities: Wine in Poland

Summary

"Top Growth Opportunities: Wine in Poland", provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine market in Poland through GlobalData'sdetailed and robust data, expert insight, and case studies.

GlobalData'sTop Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Poland'sis the sixth-largest economy in the EU and one of the fastest growing economies as well, registering GDP growth of 2.7% for 2016 and a projected 3% for 2017. This has stabilized consumer confidence, and spending, despite lingering concerns around the global recession. Wine in Poland benefits from this increased demand and consumer spending for indulgent products, given that consumers now perceive these options as affordable luxury. Finally, as the domestic population continues to age and develop, there is a significant awareness about health & wellness, and wine benefits from this through being perceived as a both an indulgent treat but with also possessing some health benefits, unlike other types of alcohol. Consequently, the Polish wine market offers good growth opportunities in terms of per capita expenditure in the future.

Scope

The Polish wine market was valued at over USD 3 billion in 2016 and is forecast to grew at a CAGR of 6.3% between 2016-2021.

The market will grow to over USD 4.5 billion by 2021.

Ambra S.A. is the largest wine producer in Poland with over a 6% share of the market, in value terms, as of 2016.

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland'swine consumers.

This is based on GlobalData'sunique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector.

Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

READ MORE

Scope

Table of Contents

1. Introducing a top growth market for Wine

Top 10 global growth opportunities scores 8-

Top global issues

Assessment against global strategic issues

GlobalData'sstrategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market 23-24 Volume growth of the market 25-

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Wine retail channel share

Key Retail Channel trends

Routes to market 32-3

Drivers of change in the sector 3

4. Company and brand insight-the competitive landscape defined

Category fragmentation 3

Company and brand strength 3

Private label penetration 3

Brand share by leading supplier

International and domestic brand analysis

Company and brand strength summary

5. Consumer insight-who, what, when, where and why

Strategic issues map

Key consumer driver implications

Consumer groups 4

6. Product and packaging insights

Key Product Insights

Trends and strategic issues-other notable product trends

Key product innovation case studies 49-

Key Packaging Insights 51-

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Product launch key takeouts

Key recommendations 60-

8. Appendix


List Of Figure

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData'sstrategic issues map

Average consumer spend, peer group comparisons, 2011-2021

Market value and split, 2011-2021

Value growth by category, 2011-2016 and 2016-2021

Value market growth by category, 2011-2021

Winners and losers by category, volume, 2016-2021

Value and volume growth by category, 2011-2021

Fragmentation by category, 2011-2016 3

Private label penetration and CAGR, 2011-2016 3

Cumulative value share by brand, 2016

Projected CAGR for top five categories by value, 2016-2021


List Of Table

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2011-2021

Winners and losers by category, value, 2016-2021

Winners and losers by category, volume, 2016-2021

Key consumption volume shares by consumer group, 2016

Top categories by volume and CAGR, 2011-2016

Average price change by brand, 2016

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com