Shopping Cart 0
Cart Subtotal
AED 0

Success Case Study: Akagi Sof - A simple innovation that has made a big impact on Japans ice cream market

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Single User License
AED 3652

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
AED 7303

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Deliverable Format : Excel, PDF Via Email

Corporate User License
AED 10955

Details

Success Case Study: Akagi Sof'-A simple innovation that has made a big impact on Japan's ice cream market

Summary

"Success Case Study: Akagi Sof'", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Akagi Sof' soft ice cream innovation in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Akagi Sof' is an ice cream innovation inspired by soft ice cream from an ice cream specialty shop, and is described as the head of a soft ice cream, pre-packaged in a cup, rather than a traditional cone or cornet. The ice cream generated instant appeal among Japanese consumers, with 8 million cups sold within one month of launch.

Scope

- Japanese consumers show high interest in new ice cream products. Akagi Sof' is a simple soft ice cream yet has strong appeal as it offers high versatility; for example, being able to customize it with toppings, or use it as a dip.

- Impactful, and unusual, marketing has helped to encourage consumers to try the ice cream innovation.

- Simplicity in product development, such as a simple concept, simple ingredients, or simple product design, can create an impactful product innovation.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies

Products

Success, failure, CPG, FMCG, innovation, ice cream, soft ice cream, marketing, ingredient, simplicity


Companies

Akagi Nyugyo

Company Profile

Company Profile Title

Success Case Study: Akagi Sof'-A simple innovation that has made a big impact on Japan's ice cream market

Summary

"Success Case Study: Akagi Sof'", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Akagi Sof' soft ice cream innovation in Japan. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Akagi Sof' is an ice cream innovation inspired by soft ice cream from an ice cream specialty shop, and is described as the head of a soft ice cream, pre-packaged in a cup, rather than a traditional cone or cornet. The ice cream generated instant appeal among Japanese consumers, with 8 million cups sold within one month of launch.

Scope

- Japanese consumers show high interest in new ice cream products. Akagi Sof' is a simple soft ice cream yet has strong appeal as it offers high versatility; for example, being able to customize it with toppings, or use it as a dip.

- Impactful, and unusual, marketing has helped to encourage consumers to try the ice cream innovation.

- Simplicity in product development, such as a simple concept, simple ingredients, or simple product design, can create an impactful product innovation.

Reasons to buy

- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Success, failure, CPG, FMCG, innovation, ice cream, soft ice cream, marketing, ingredient, simplicity


Companies

Akagi Nyugyo