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ForeSights: Ashwagandha - An ancient Indian herb captivating consumers with its claimed nutritive and curative properties

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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

ForeSights: Ashwagandha-An ancient Indian herb captivating consumers with its claimed nutritive and curative properties

Summary

"ForeSights: Ashwagandha", examines the potential of ashwagandha (Withania somnifera) a perennial shrub that is commonly called Indian winter cherry, poison gooseberry, or Indian ginseng. It has been used for centuries as a medicinal herb in Ayurveda, an indigenous system of medicine in India.

Though ashwagandha is a well-known herb in India, it has only beginning to gain recognition in the West for its nutritional, healing and beauty-enhancing properties. Manufacturers can leverage ashwagandha as an ingredient for use in a wide array of functional food and beverages and "natural" beauty and grooming products.

Scope

- By virtue of being naturally rich in nutrients and bioactive compounds, ashwagandha is being hailed as a "superfood," thereby making it a functional ingredient that can endow a "healthy" halo to conventional food and drinks.

- Modern scientific studies are suggesting that ashwagandha could be beneficial for people with certain health conditions, thereby making it more appealing to consumers who perceive food as medicine and try to avert diseases through their diet.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-out

5. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Ashwagandha, Withania somnifera, Indian winter cherry, poison gooseberry, Indian ginseng, Ayurveda, superfood


Companies

Future Organics

Himalaya

Hindustan Unilever

Ixoreal Biomed

ITC

Jergens

Jungle Treats

Longevity Warehouse

Naturell (India)

s Nutragenesis

PurBlu Beverages

Rebbl

Roo Brands

Youth to the People

ForeSights: Ashwagandha-An ancient Indian herb captivating consumers with its claimed nutritive and curative properties

Summary

"ForeSights: Ashwagandha", examines the potential of ashwagandha (Withania somnifera) a perennial shrub that is commonly called Indian winter cherry, poison gooseberry, or Indian ginseng. It has been used for centuries as a medicinal herb in Ayurveda, an indigenous system of medicine in India.

Though ashwagandha is a well-known herb in India, it has only beginning to gain recognition in the West for its nutritional, healing and beauty-enhancing properties. Manufacturers can leverage ashwagandha as an ingredient for use in a wide array of functional food and beverages and "natural" beauty and grooming products.

Scope

- By virtue of being naturally rich in nutrients and bioactive compounds, ashwagandha is being hailed as a "superfood," thereby making it a functional ingredient that can endow a "healthy" halo to conventional food and drinks.

- Modern scientific studies are suggesting that ashwagandha could be beneficial for people with certain health conditions, thereby making it more appealing to consumers who perceive food as medicine and try to avert diseases through their diet.

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-out

5. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

Ashwagandha, Withania somnifera, Indian winter cherry, poison gooseberry, Indian ginseng, Ayurveda, superfood


Companies

Future Organics

Himalaya

Hindustan Unilever

Ixoreal Biomed

ITC

Jergens

Jungle Treats

Longevity Warehouse

Naturell (India)

s Nutragenesis

PurBlu Beverages

Rebbl

Roo Brands

Youth to the People