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Success Case Study: Harvest Snaps

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Single User License
AED 3652

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: Yes
Copy Option: No
Deliverable Format : PDF Via Email

Site License
AED 7303

Multiple Users within the Company/ Enterprise
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Corporate User License
AED 10955

Details

In the US, consumers are becoming more health-conscious with their snacking decisions and are living more demanding lifestyles, which, as a result, is causing the healthy snack market to grow. Snack manufacturers are embracing these consumer trends in their product innovation to respond to consumer preferences in the industry and this is proving to be successful. So successful, in fact, that producers are showing that crisps can be added to the list of healthy snacking options.

Key Findings

Harvest Snaps has established itself as a healthy snack brand through effective product design and packaging.

Once more, the snack manufacturer uses well-executed digital marketing strategies across all the major social media channels to engage with consumers, make advertising and marketing more targeted, and maximize reach.

Participation in relevant charity projects reinforces Harvest Snaps' healthy image and gives the brand a genuine, altruistic image that consumers value deeply.

Synopsis

"Success Case Study: Harvest Snaps" is part of GlobalData's Successes and Failures research. It examines the details and the reasons behind the success of Harvest Snaps, a low-calorie, high-protein snack made from green peas. It delivers the critical "what?", "why?" and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons to Buy

Increase the chance of success by learning from brands/products that have performed well: successful product innovations can enhance profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Table Of Content

Scope

About this research

Summary: Harvest Snaps

What?

Why?

Take-out

Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Success, failure, CPG, FMCG, innovation, Calbee, Harvest Snaps, strategy, strategic, convenience, time scarcity, simplicity, On-The-Go, efficient & effective, crisps, savory snack, healthy snack, experimentation, moderation and avoidance, weight management, hyper-connection, digital marketing, social media, consumer engagement


Companies

Harvest Snaps, Calbee, Calbee North America, Hippeas, Frito-Lay, Walkers

Company Profile

Company Profile Title

In the US, consumers are becoming more health-conscious with their snacking decisions and are living more demanding lifestyles, which, as a result, is causing the healthy snack market to grow. Snack manufacturers are embracing these consumer trends in their product innovation to respond to consumer preferences in the industry and this is proving to be successful. So successful, in fact, that producers are showing that crisps can be added to the list of healthy snacking options.

Key Findings

Harvest Snaps has established itself as a healthy snack brand through effective product design and packaging.

Once more, the snack manufacturer uses well-executed digital marketing strategies across all the major social media channels to engage with consumers, make advertising and marketing more targeted, and maximize reach.

Participation in relevant charity projects reinforces Harvest Snaps' healthy image and gives the brand a genuine, altruistic image that consumers value deeply.

Synopsis

"Success Case Study: Harvest Snaps" is part of GlobalData's Successes and Failures research. It examines the details and the reasons behind the success of Harvest Snaps, a low-calorie, high-protein snack made from green peas. It delivers the critical "what?", "why?" and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons to Buy

Increase the chance of success by learning from brands/products that have performed well: successful product innovations can enhance profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Scope

About this research

Summary: Harvest Snaps

What?

Why?

Take-out

Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Success, failure, CPG, FMCG, innovation, Calbee, Harvest Snaps, strategy, strategic, convenience, time scarcity, simplicity, On-The-Go, efficient & effective, crisps, savory snack, healthy snack, experimentation, moderation and avoidance, weight management, hyper-connection, digital marketing, social media, consumer engagement


Companies

Harvest Snaps, Calbee, Calbee North America, Hippeas, Frito-Lay, Walkers