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Success Case Study: Strong Roots - Creative frozen vegetable brand catering to multiple consumer trends

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
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Single User License
AED 3652

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 7303

Multiple Users within the Company/ Enterprise
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Copy Option: Yes
Download Option: Yes
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Details

Success Case Study: Strong Roots-Creative frozen vegetable brand catering to multiple consumer trends

Summary

"Success Case Study: Strong Roots", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Strong Roots frozen vegetables in Ireland and the UK. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Strong Roots is a new premium frozen vegetable brand from Ireland. The brand has quickly grown in its home market, then tapped into the UK while expanding its product range. It has ambitions to further increase its reach, aiming to enter the US market in 2019.

Scope

- Strong Roots strongly intersects with key consumers trends, such as enjoyment, convenience, and health trends, making it stand out in the category and widen its appeal.

- Strong Roots caters to consumers' desire to eat more vegetables, and is also in a position to capitalize on rising rates of veganism, particularly in the UK.

- A start-up must identify influential consumer trends and create its new brand with clear attributes catering to these trends to overcome the strength of existing products.

Reasons to buy

- Increase the chance of success by learning from brands/products that have performed well: successful innovation can enhance profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Table Of Content

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

Success, failure, food, frozen food, vegetable, trend, innovation, brand, brand strategy, e-commerce


Companies

Strong Roots

Company Profile

Company Profile Title

Success Case Study: Strong Roots-Creative frozen vegetable brand catering to multiple consumer trends

Summary

"Success Case Study: Strong Roots", is part of GlobalData's Successes and Failures research. It examines the details of and reasons behind the success of Strong Roots frozen vegetables in Ireland and the UK. It delivers the critical "what?", "why?", and "so what?" analysis to teach you crucial lessons that increase your chances of launching successful products.

Strong Roots is a new premium frozen vegetable brand from Ireland. The brand has quickly grown in its home market, then tapped into the UK while expanding its product range. It has ambitions to further increase its reach, aiming to enter the US market in 2019.

Scope

- Strong Roots strongly intersects with key consumers trends, such as enjoyment, convenience, and health trends, making it stand out in the category and widen its appeal.

- Strong Roots caters to consumers' desire to eat more vegetables, and is also in a position to capitalize on rising rates of veganism, particularly in the UK.

- A start-up must identify influential consumer trends and create its new brand with clear attributes catering to these trends to overcome the strength of existing products.

Reasons to buy

- Increase the chance of success by learning from brands/products that have performed well: successful innovation can enhance profit and reputation.

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

READ MORE

Scope

Table of Contents

1. Introduction

2. What?

3. Why?

4. Take-Outs

5. Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Success, failure, food, frozen food, vegetable, trend, innovation, brand, brand strategy, e-commerce


Companies

Strong Roots