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Booming packaged Water Consumption: Ken Research

Posted on 06 October 2016 by KenResearch Food and Beverage,

      Massive population, strong economical growth, growing disposable income, coupled with changing lifestyle are the factors contributing to the development of bottled water market in Asia Pacific region

Sometimes packaged water can cost more than that of petrol whereas tap water comes only at a mere fraction of the cost of bottled water but tap water is not as safe as packaged water for consumers.

Ken Research announced its latest publication on, “Packaged Water Consumption Volume and Growth Forecast to 2021 - Asiawhich provides an in-depth analysis covering Packaged Water consumption of Asian market. It includes top level Packaged Water consumption actual data for 2010 – 2014, provisional data for 2015; while forecasts are provided for 2016 – 2021. It also provides information regarding the leading players, the consumer level trends, reviews and recommendations on how the economy will shape up in the coming years.

The Food and Drug Administration is responsible for regulating the safety of bottled water. Consumers have more preference for packaged water as it is easy to carry, widely available and less time consuming and also results in increase in intake of water daily. From a nutritional standpoint bottled water is preferred over portable beverages. The key product segments of packaged water market are still, carbonated, flavoured and functional bottled water. Sill bottled market holds the largest share in overall consumption in 2014 whereas it has been projected that during 2015-2021 still bottled water market will deliver moderate growth. Carbonate was ranked second in the global packaged water market share whereas it is expected to observe a meagre offset in its market share during 2015-2021. On the other hand flavoured and functional water segment predict to witness rapid growth which can be attributed to rising health concerns.

It is expected that Asia Pacific will remain on the top position for the bottled water segment. During 2015-2021, North America and Europe are expected grow at a moderate pace but face a decline in its market share whereas it is also expected that Latin America and Middle East will witness robust growth of bottled water market. Leaders of the global bottled water market include Coca-Cola Company, PepsiCo, Inc., Nestle Waters, Ajegroup SA, Groupe Danone, CG Roxane, LLC, Fonti Di Vinadio S.P.A., LLC, Icelandic Water Holdings ehf., Suntory Beverage & Food Ltd, HassiaWaters International GmbH & Co. KG, Grupo Vichy Catalan and Hangzhou Wahaha Group Co., Ltd. The bottled water demand is driven by price so producer’s main focus is on boosting the value proposition of their products. To strengthen price cut, producers have adopted various strategies like promotional offers, multi-pack deals and packaging upsizing in order to bolster packaged water demand.

Key Topics Covered in the Report       

·         Detailed analysis of Packaged Water industry

·         Value and volume analysis for Packaged Water industry

·         Historic and Forecast value analysis by category

·         Key issues in the market

·         Consumer trend framework

·         Analysis of mega-trends

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