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A Multidisciplinary Analysis of Global Water Purifier Industry: Ken Research

Posted on 22 March 2017 by KenResearch Consumer Products and Retail,

Ken Research has announced the report on growth estimates of Water Purifier Industry in the global market named as, “GLOBAL WATER PURIFIER INDUSTRY SITUATION AND PROSPECTS RESEARCH REPORT 2017". The report dispenses the professional and an in-depth analysis over the growth prospects of the water purifier industry accompanied with the integrity of logic and the comprehensiveness of contents that is substantially guaranteed to enrich the report reader who is either an industry insider or investor, with the professional and extensive data analysis. Moreover, the opportunities for new investment projects being assessed are also provided. 

In accompaniment, this report also provides the basic overview of the industry inclusive of its definition, applications, classifications, industry chain structure, international developmental history, competitive landscape analysis, the major regions development status and policies/plans, manufacturing process and cost structures, import/export, supply and consumption figures, cost price, revenue and gross margin by regions, global company profiles, product picture and specification, capacity, production, contact information, upstream raw materials, equipment and downstream consumer analysis.


In addition to the increasing number of industries dumping their waste in the waters, the ever-increasing global population particularly in the urban areas has resulted in an alarming increase in the level of water pollution. Therefore, the penetration of water purifiers is relatively higher in developed regions while huge semi urban and rural areas in developing countries still remain untapped.  Moreover, specifically in the Middle –east countries relying on the ocean water face the scarcity of the available freshwater which adds on to the increasing requirement of the process of desalination leading further to the soaring demand for the water purifiers. Water purifiers eases the process of removing biological contaminants, suspended solids, toxins, harmful gases & chemicals, bacteria, fungi and other such impurities from contaminated water, thereby making it safe for drinking. They can be considered as a primary necessity for urban consumers in developing economies of countries such as India and China which are likely to attract business opportunities in water purifier market in the upcoming years emerging from the need of a huge consumer base and high levels of water pollution.

Due to the presence of numerous players in the global arena constantly indulging in implementing strategies such as free demos, free installation charges, etc, in order to differentiate their product and gain an advantage over others, has driven the market to reach a level of high competition. While taking the similar developments in consideration, the market has been and will continue to experience robust growth in the coming years with new players entering the market with their rigorous marketing and positioning strategies in order to build their brand image and gain a consumer base. This would also lead to the increasing investments in the market sector. For instancein 2015, the RO purifier technology segment positioned the highest contribution in the global water purifier market by revenue. The offline water purifiers units are sold more in volume since they are the most economical units available in the market and owing to its better efficiency in water purification and providing better health; this segment is anticipated to expand quickly over the next few years.

The Global water purifier market is segmented on the basis of technology  inclusive of gravity purifier, UV purifier and RO purifier; end-user including commercial and residential users; channels of distribution including retail stores, direct sales and online; and on the basis of geography, the classification includes North America (U.S., Canada, Mexico), Europe (Western Europe, Russia & others), Asia-Pacific (China, Japan, South Korea, India & others) and LAMEA (Brazil, Middle East & others).

As stated by the market research, the world economy enlarged by just 2.2 per cent in the year 2016, and is anticipated to further extend by only 2.7 per cent in 2017 and reach till 2.9 per cent in 2018; it can be contemplated as a state of stagnant growth. It is not to say, that the market growth is impeded, but rather it’s moving on a very sedating pace of recovery indicating the state of economic stabilization for the present as well as the future rather than a robust revival of global demand. Moreover, the correspondence between the demand, investment, trade and productivity coupled with the weak global growth may prove to be self perpetuating for the water purifier industry which may further impede the sustainable development goals.


The predominant growth facilitators such as the surge in population growth, rise in levels of disposable income of customers, scarcity of clean drinking water, increased incidences of waterborne diseases, increasing health consciousness, and rapid industrialization have led to the growth of the water purifier industries all over the world, with a major focus on the developing countries. However, increasing demand for packaged drinking water, the lack of governmental standards in industries for purifiers and low market penetration in rural areas due to lack of awareness , are amongst the major challenges faced by the industry in boosting its growth further. Furthermore, environmental pollution and depleting groundwater resources have degraded the quality of drinking water in Asia Pacific, thereby pushing the demand for water purifiers.

The segmentation by region portrays Asia-Pacific as representing the largest market worldwide alongside anticipated to be the most rapidly growing region during the next few years. South America can be considered as the second most important key region in the global water purifiers market, wherein the household end-user segment is expected to drive the market growth with further anticipation to expand at a steady pace through 2024. The global key players identified as playing significant role in the growth and development of the water purifier industry include 3M, BWT, Pentair, Unilever Pure it, Coway, Paragon, Mitsubishi Rayon, Culligan, Brita, Ecowater, Bluepure, Toray, Philips, Enmet, Panasonic, Purific, Midea, Qinyuan, QLIFE, K.clean, Litree, Angel, LAMO, Haier, Calux, Sacon, and Imrita. To strengthen their foothold in the market, they’ve adopted product launch to be the key strategy in attracting larger number of customers. For example, Bluewater Group, a water purifier company based in China launched three new products in the year 2016 which are similar to their own kind in terms of design, technology and affordability. 

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Ken Research

Ankur Gupta, Head Marketing & Communications