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Advertising in China

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 2569

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Copy Option: Yes
Download Option: Yes
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Details

Advertising in China

 

Summary

 

Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

 

Key Highlights

 

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The Chinese advertising industry had total revenues of USD 88,492.5m in 2018, representing a compound annual growth rate (CAGR) of 3.6% between 2014 and 2018.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of USD 34,026.9m, equivalent to 38.5% of the industry's overall value.

China has a number of large buildings with televisions attached which is assisting in the shift towards a more digital advertisement format. Copyright laws are now being upheld in China and international companies are now more likely to use their advertisements in China without fear of them being copied.

 

Scope

 

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in China

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in China

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts

 

Reasons to buy

 

- What was the size of the China advertising market by value in 2018?

- What will be the size of the China advertising market in 2023?

- What factors are affecting the strength of competition in the China advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up China's advertising market?

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: China advertising industry value: USD billion, 2014-18

Figure 2: China advertising industry category segmentation: % share, by value, 2018

Figure 3: China advertising industry geography segmentation: % share, by value, 2018

Figure 4: China advertising industry value forecast: USD billion, 2018-23

Figure 5: Forces driving competition in the advertising industry in China, 2018

Figure 6: Drivers of buyer power in the advertising industry in China, 2018

Figure 7: Drivers of supplier power in the advertising industry in China, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in China, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in China, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in China, 2018

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: China advertising industry value: USD billion, 2014-18

Table 2: China advertising industry category segmentation: USD billion, 2018

Table 3: China advertising industry geography segmentation: USD billion, 2018

Table 4: China advertising industry value forecast: USD billion, 2018-23

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD )

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials (USD )

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials (USD )

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials (USD )

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: China size of population (million), 2014-18

Table 21: China gdp (constant 2005 prices, USD billion), 2014-18

Table 22: China gdp (current prices, USD billion), 2014-18

Table 23: China inflation, 2014-18

Table 24: China consumer price index (absolute), 2014-18

Table 25: China exchange rate, 2014-18

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Companies

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Company Profile

Company Profile Title

Advertising in China

 

Summary

 

Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

 

Key Highlights

 

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The Chinese advertising industry had total revenues of USD 88,492.5m in 2018, representing a compound annual growth rate (CAGR) of 3.6% between 2014 and 2018.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of USD 34,026.9m, equivalent to 38.5% of the industry's overall value.

China has a number of large buildings with televisions attached which is assisting in the shift towards a more digital advertisement format. Copyright laws are now being upheld in China and international companies are now more likely to use their advertisements in China without fear of them being copied.

 

Scope

 

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in China

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in China

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts

 

Reasons to buy

 

- What was the size of the China advertising market by value in 2018?

- What will be the size of the China advertising market in 2023?

- What factors are affecting the strength of competition in the China advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up China's advertising market?

READ MORE

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: China advertising industry value: USD billion, 2014-18

Figure 2: China advertising industry category segmentation: % share, by value, 2018

Figure 3: China advertising industry geography segmentation: % share, by value, 2018

Figure 4: China advertising industry value forecast: USD billion, 2018-23

Figure 5: Forces driving competition in the advertising industry in China, 2018

Figure 6: Drivers of buyer power in the advertising industry in China, 2018

Figure 7: Drivers of supplier power in the advertising industry in China, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in China, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in China, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in China, 2018

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: China advertising industry value: USD billion, 2014-18

Table 2: China advertising industry category segmentation: USD billion, 2018

Table 3: China advertising industry geography segmentation: USD billion, 2018

Table 4: China advertising industry value forecast: USD billion, 2018-23

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD )

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials (USD )

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials (USD )

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials (USD )

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: China size of population (million), 2014-18

Table 21: China gdp (constant 2005 prices, USD billion), 2014-18

Table 22: China gdp (current prices, USD billion), 2014-18

Table 23: China inflation, 2014-18

Table 24: China consumer price index (absolute), 2014-18

Table 25: China exchange rate, 2014-18

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc