Advertising in India
- OHMF3414
- Pages: 42
- April 2018
- Total Views:1210
- Region : Asia
- MarketLine
- Market Research Report
Details
Advertising in India
Summary
Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the India advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Indian advertising industry had total revenues of USD3,572.9m in 2017, representing a compound annual growth rate (CAGR) of 7.4% between 2013 and 2017.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD1,326.6m, equivalent to 37.1% of the industry's overall value.
- Despite strong growth in digital advertising, unlike many other regions, traditional forms of advertising such as TV and print remain the most popular and are expected to experience growth in the future.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in India
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in India
- Leading company profiles reveal details of key advertising market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the India advertising market with five year forecasts
Reasons to buy
- What was the size of the India advertising market by value in 2017?
- What will be the size of the India advertising market in 2022?
- What factors are affecting the strength of competition in the India advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up India's advertising market?
Table Of Content
Scope
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 22
The Interpublic Group of Companies, Inc. 22
Omnicom Group, Inc. 26
Publicis Groupe SA 29
WPP plc 33
Macroeconomic Indicators 37
Country data 37
Methodology 39
Industry associations 40
Related MarketLine research 40
Appendix 41
About MarketLine 41
List Of Figure
List of Figures
Figure 1: India advertising industry value: USD million, 2013-17
Figure 2: India advertising industry category segmentation: % share, by value, 2017
Figure 3: India advertising industry geography segmentation: % share, by value, 2017
Figure 4: India advertising industry value forecast: USD million, 2017-22
Figure 5: Forces driving competition in the advertising industry in India, 2017
Figure 6: Drivers of buyer power in the advertising industry in India, 2017
Figure 7: Drivers of supplier power in the advertising industry in India, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in India, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in India, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in India, 2017
Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 13: Omnicom Group, Inc.: revenues & profitability
Figure 14: Omnicom Group, Inc.: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities
List Of Table
List of Tables
Table 1: India advertising industry value: USD million, 2013-17
Table 2: India advertising industry category segmentation: USD million, 2017
Table 3: India advertising industry geography segmentation: USD million, 2017
Table 4: India advertising industry value forecast: USD million, 2017-22
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: key financials (USD)
Table 7: The Interpublic Group of Companies, Inc.: key financial ratios
Table 8: Omnicom Group, Inc.: key facts
Table 9: Omnicom Group, Inc.: key financials (USD)
Table 10: Omnicom Group, Inc.: key financial ratios
Table 11: Publicis Groupe SA: key facts
Table 12: Publicis Groupe SA: key financials (USD)
Table 13: Publicis Groupe SA: key financials (EUR)
Table 14: Publicis Groupe SA: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials (USD)
Table 17: WPP plc: key financials (GBP)
Table 18: WPP plc: key financial ratios
Table 19: India size of population (million), 2013-17
Table 20: India gdp (constant 2005 prices, USD billion), 2013-17
Table 21: India gdp (current prices, USD billion), 2013-17
Table 22: India inflation, 2013-17
Table 23: India consumer price index (absolute), 2013-17
Table 24: India exchange rate, 2013-17
Licence Rights
Single User License:
Report can be used by individual purchaser only
Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office
Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company
Section Purchase
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Products and Companies
Companies
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
Company Profile
Company Profile Title
Advertising in India
Summary
Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the India advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Indian advertising industry had total revenues of USD3,572.9m in 2017, representing a compound annual growth rate (CAGR) of 7.4% between 2013 and 2017.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD1,326.6m, equivalent to 37.1% of the industry's overall value.
- Despite strong growth in digital advertising, unlike many other regions, traditional forms of advertising such as TV and print remain the most popular and are expected to experience growth in the future.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in India
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in India
- Leading company profiles reveal details of key advertising market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the India advertising market with five year forecasts
Reasons to buy
- What was the size of the India advertising market by value in 2017?
- What will be the size of the India advertising market in 2022?
- What factors are affecting the strength of competition in the India advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up India's advertising market?
Scope
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 22
The Interpublic Group of Companies, Inc. 22
Omnicom Group, Inc. 26
Publicis Groupe SA 29
WPP plc 33
Macroeconomic Indicators 37
Country data 37
Methodology 39
Industry associations 40
Related MarketLine research 40
Appendix 41
About MarketLine 41
List Of Figure
List of Figures
Figure 1: India advertising industry value: USD million, 2013-17
Figure 2: India advertising industry category segmentation: % share, by value, 2017
Figure 3: India advertising industry geography segmentation: % share, by value, 2017
Figure 4: India advertising industry value forecast: USD million, 2017-22
Figure 5: Forces driving competition in the advertising industry in India, 2017
Figure 6: Drivers of buyer power in the advertising industry in India, 2017
Figure 7: Drivers of supplier power in the advertising industry in India, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in India, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in India, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in India, 2017
Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 13: Omnicom Group, Inc.: revenues & profitability
Figure 14: Omnicom Group, Inc.: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities
List Of Table
List of Tables
Table 1: India advertising industry value: USD million, 2013-17
Table 2: India advertising industry category segmentation: USD million, 2017
Table 3: India advertising industry geography segmentation: USD million, 2017
Table 4: India advertising industry value forecast: USD million, 2017-22
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: key financials (USD)
Table 7: The Interpublic Group of Companies, Inc.: key financial ratios
Table 8: Omnicom Group, Inc.: key facts
Table 9: Omnicom Group, Inc.: key financials (USD)
Table 10: Omnicom Group, Inc.: key financial ratios
Table 11: Publicis Groupe SA: key facts
Table 12: Publicis Groupe SA: key financials (USD)
Table 13: Publicis Groupe SA: key financials (EUR)
Table 14: Publicis Groupe SA: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials (USD)
Table 17: WPP plc: key financials (GBP)
Table 18: WPP plc: key financial ratios
Table 19: India size of population (million), 2013-17
Table 20: India gdp (constant 2005 prices, USD billion), 2013-17
Table 21: India gdp (current prices, USD billion), 2013-17
Table 22: India inflation, 2013-17
Table 23: India consumer price index (absolute), 2013-17
Table 24: India exchange rate, 2013-17
Single User License:
Report can be used by individual purchaser only
Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office
Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company
INQUIRE FOR COVID-19 IMPACT ANALYSIS
Companies
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
: +91 9015378249 
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