Shopping Cart 0
Cart Subtotal
AED 0

Advertising in India

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Single User License
AED 1285

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 2569

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Download Option: Yes
Deliverable Format : Excel, PDF viewable on the website via username

Corporate User License
AED 3854

Details

Advertising in India

Summary

Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the India advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Indian advertising industry had total revenues of USD3,572.9m in 2017, representing a compound annual growth rate (CAGR) of 7.4% between 2013 and 2017.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD1,326.6m, equivalent to 37.1% of the industry's overall value.

- Despite strong growth in digital advertising, unlike many other regions, traditional forms of advertising such as TV and print remain the most popular and are expected to experience growth in the future.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in India

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in India

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the India advertising market with five year forecasts

Reasons to buy

- What was the size of the India advertising market by value in 2017?

- What will be the size of the India advertising market in 2022?

- What factors are affecting the strength of competition in the India advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up India's advertising market?

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

The Interpublic Group of Companies, Inc. 22

Omnicom Group, Inc. 26

Publicis Groupe SA 29

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41


List Of Figure

List of Figures

Figure 1: India advertising industry value: USD million, 2013-17

Figure 2: India advertising industry category segmentation: % share, by value, 2017

Figure 3: India advertising industry geography segmentation: % share, by value, 2017

Figure 4: India advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in India, 2017

Figure 6: Drivers of buyer power in the advertising industry in India, 2017

Figure 7: Drivers of supplier power in the advertising industry in India, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in India, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in India, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in India, 2017

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: India advertising industry value: USD million, 2013-17

Table 2: India advertising industry category segmentation: USD million, 2017

Table 3: India advertising industry geography segmentation: USD million, 2017

Table 4: India advertising industry value forecast: USD million, 2017-22

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: key financials (USD)

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios

Table 8: Omnicom Group, Inc.: key facts

Table 9: Omnicom Group, Inc.: key financials (USD)

Table 10: Omnicom Group, Inc.: key financial ratios

Table 11: Publicis Groupe SA: key facts

Table 12: Publicis Groupe SA: key financials (USD)

Table 13: Publicis Groupe SA: key financials (EUR)

Table 14: Publicis Groupe SA: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials (USD)

Table 17: WPP plc: key financials (GBP)

Table 18: WPP plc: key financial ratios

Table 19: India size of population (million), 2013-17

Table 20: India gdp (constant 2005 prices, USD billion), 2013-17

Table 21: India gdp (current prices, USD billion), 2013-17

Table 22: India inflation, 2013-17

Table 23: India consumer price index (absolute), 2013-17

Table 24: India exchange rate, 2013-17

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies


Companies

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Company Profile

Company Profile Title

Advertising in India

Summary

Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the India advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Indian advertising industry had total revenues of USD3,572.9m in 2017, representing a compound annual growth rate (CAGR) of 7.4% between 2013 and 2017.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD1,326.6m, equivalent to 37.1% of the industry's overall value.

- Despite strong growth in digital advertising, unlike many other regions, traditional forms of advertising such as TV and print remain the most popular and are expected to experience growth in the future.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in India

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in India

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the India advertising market with five year forecasts

Reasons to buy

- What was the size of the India advertising market by value in 2017?

- What will be the size of the India advertising market in 2022?

- What factors are affecting the strength of competition in the India advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up India's advertising market?

READ MORE

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

The Interpublic Group of Companies, Inc. 22

Omnicom Group, Inc. 26

Publicis Groupe SA 29

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41


List Of Figure

List of Figures

Figure 1: India advertising industry value: USD million, 2013-17

Figure 2: India advertising industry category segmentation: % share, by value, 2017

Figure 3: India advertising industry geography segmentation: % share, by value, 2017

Figure 4: India advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in India, 2017

Figure 6: Drivers of buyer power in the advertising industry in India, 2017

Figure 7: Drivers of supplier power in the advertising industry in India, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in India, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in India, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in India, 2017

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: India advertising industry value: USD million, 2013-17

Table 2: India advertising industry category segmentation: USD million, 2017

Table 3: India advertising industry geography segmentation: USD million, 2017

Table 4: India advertising industry value forecast: USD million, 2017-22

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: key financials (USD)

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios

Table 8: Omnicom Group, Inc.: key facts

Table 9: Omnicom Group, Inc.: key financials (USD)

Table 10: Omnicom Group, Inc.: key financial ratios

Table 11: Publicis Groupe SA: key facts

Table 12: Publicis Groupe SA: key financials (USD)

Table 13: Publicis Groupe SA: key financials (EUR)

Table 14: Publicis Groupe SA: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials (USD)

Table 17: WPP plc: key financials (GBP)

Table 18: WPP plc: key financial ratios

Table 19: India size of population (million), 2013-17

Table 20: India gdp (constant 2005 prices, USD billion), 2013-17

Table 21: India gdp (current prices, USD billion), 2013-17

Table 22: India inflation, 2013-17

Table 23: India consumer price index (absolute), 2013-17

Table 24: India exchange rate, 2013-17

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc