Advertising in India

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

The Interpublic Group of Companies, Inc. 22

Omnicom Group, Inc. 26

Publicis Groupe SA 29

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41

List Of Figure

List of Figures

Figure 1: India advertising industry value: USD million, 2013-17

Figure 2: India advertising industry category segmentation: % share, by value, 2017

Figure 3: India advertising industry geography segmentation: % share, by value, 2017

Figure 4: India advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in India, 2017

Figure 6: Drivers of buyer power in the advertising industry in India, 2017

Figure 7: Drivers of supplier power in the advertising industry in India, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in India, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in India, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in India, 2017

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

List Of Table

List of Tables

Table 1: India advertising industry value: USD million, 2013-17

Table 2: India advertising industry category segmentation: USD million, 2017

Table 3: India advertising industry geography segmentation: USD million, 2017

Table 4: India advertising industry value forecast: USD million, 2017-22

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: key financials (USD)

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios

Table 8: Omnicom Group, Inc.: key facts

Table 9: Omnicom Group, Inc.: key financials (USD)

Table 10: Omnicom Group, Inc.: key financial ratios

Table 11: Publicis Groupe SA: key facts

Table 12: Publicis Groupe SA: key financials (USD)

Table 13: Publicis Groupe SA: key financials (EUR)

Table 14: Publicis Groupe SA: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials (USD)

Table 17: WPP plc: key financials (GBP)

Table 18: WPP plc: key financial ratios

Table 19: India size of population (million), 2013-17

Table 20: India gdp (constant 2005 prices, USD billion), 2013-17

Table 21: India gdp (current prices, USD billion), 2013-17

Table 22: India inflation, 2013-17

Table 23: India consumer price index (absolute), 2013-17

Table 24: India exchange rate, 2013-17

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Companies