Advertising in Indonesia
- OHMF3425
- Pages: 37
- April 2018
- Total Views:1216
- Region : Asia
- MarketLine
- Market Research Report
Details
Advertising in Indonesia
Summary
Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the Indonesia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Indonesian advertising industry generated total revenues of USD1,061.7 in 2017, representing a compound annual growth rate (CAGR) of 13.8% between 2013 and 2017.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD392.3m, equivalent to 36.9% of the industry's overall value.
- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Indonesia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Indonesia
- Leading company profiles reveal details of key advertising market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts
Reasons to buy
- What was the size of the Indonesia advertising market by value in 2017?
- What will be the size of the Indonesia advertising market in 2022?
- What factors are affecting the strength of competition in the Indonesia advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Indonesia's advertising market?
Table Of Content
Scope
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 22
Dentsu, Inc. 22
PT Fortune Indonesia Tbk 26
Publicis Groupe SA 29
Macroeconomic Indicators 33
Country data 33
Methodology 35
Appendix 36
About MarketLine 36
List Of Figure
List of Figures
Figure 1: Indonesia advertising industry value: USD million, 2013-17
Figure 2: Indonesia advertising industry category segmentation: % share, by value, 2017
Figure 3: Indonesia advertising industry geography segmentation: % share, by value, 2017
Figure 4: Indonesia advertising industry value forecast: USD million, 2017-22
Figure 5: Forces driving competition in the advertising industry in Indonesia, 2017
Figure 6: Drivers of buyer power in the advertising industry in Indonesia, 2017
Figure 7: Drivers of supplier power in the advertising industry in Indonesia, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in Indonesia, 2017
Figure 11: Dentsu, Inc.: revenues & profitability
Figure 12: Dentsu, Inc.: assets & liabilities
Figure 13: PT Fortune Indonesia Tbk: revenues & profitability
Figure 14: PT Fortune Indonesia Tbk: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
List Of Table
List of Tables
Table 1: Indonesia advertising industry value: USD million, 2013-17
Table 2: Indonesia advertising industry category segmentation: USD million, 2017
Table 3: Indonesia advertising industry geography segmentation: USD million, 2017
Table 4: Indonesia advertising industry value forecast: USD million, 2017-22
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials (USD)
Table 7: Dentsu, Inc.: key financials (JPY)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: PT Fortune Indonesia Tbk: key facts
Table 10: PT Fortune Indonesia Tbk: key financials (USD)
Table 11: PT Fortune Indonesia Tbk: key financials (IDR)
Table 12: PT Fortune Indonesia Tbk: key financial ratios
Table 13: Publicis Groupe SA: key facts
Table 14: Publicis Groupe SA: key financials (USD)
Table 15: Publicis Groupe SA: key financials (EUR)
Table 16: Publicis Groupe SA: key financial ratios
Table 17: Indonesia size of population (million), 2013-17
Table 18: Indonesia gdp (constant 2005 prices, USD billion), 2013-17
Table 19: Indonesia gdp (current prices, USD billion), 2013-17
Table 20: Indonesia inflation, 2013-17
Table 21: Indonesia consumer price index (absolute), 2013-17
Table 22: Indonesia exchange rate, 2013-17
Licence Rights
Single User License:
Report can be used by individual purchaser only
Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office
Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company
Section Purchase
INQUIRE FOR COVID-19 IMPACT ANALYSIS
Products and Companies
Companies
Dentsu, Inc.
PT Fortune Indonesia Tbk
Publicis Groupe SA
Company Profile
Company Profile Title
Advertising in Indonesia
Summary
Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the Indonesia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key highlights
- The advertising industry consists of agencies providing advertising, including display advertising, services.
- The Indonesian advertising industry generated total revenues of USD1,061.7 in 2017, representing a compound annual growth rate (CAGR) of 13.8% between 2013 and 2017.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD392.3m, equivalent to 36.9% of the industry's overall value.
- Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Indonesia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Indonesia
- Leading company profiles reveal details of key advertising market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia advertising market with five year forecasts
Reasons to buy
- What was the size of the Indonesia advertising market by value in 2017?
- What will be the size of the Indonesia advertising market in 2022?
- What factors are affecting the strength of competition in the Indonesia advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Indonesia's advertising market?
Scope
Table of Contents
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 22
Dentsu, Inc. 22
PT Fortune Indonesia Tbk 26
Publicis Groupe SA 29
Macroeconomic Indicators 33
Country data 33
Methodology 35
Appendix 36
About MarketLine 36
List Of Figure
List of Figures
Figure 1: Indonesia advertising industry value: USD million, 2013-17
Figure 2: Indonesia advertising industry category segmentation: % share, by value, 2017
Figure 3: Indonesia advertising industry geography segmentation: % share, by value, 2017
Figure 4: Indonesia advertising industry value forecast: USD million, 2017-22
Figure 5: Forces driving competition in the advertising industry in Indonesia, 2017
Figure 6: Drivers of buyer power in the advertising industry in Indonesia, 2017
Figure 7: Drivers of supplier power in the advertising industry in Indonesia, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Indonesia, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Indonesia, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in Indonesia, 2017
Figure 11: Dentsu, Inc.: revenues & profitability
Figure 12: Dentsu, Inc.: assets & liabilities
Figure 13: PT Fortune Indonesia Tbk: revenues & profitability
Figure 14: PT Fortune Indonesia Tbk: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
List Of Table
List of Tables
Table 1: Indonesia advertising industry value: USD million, 2013-17
Table 2: Indonesia advertising industry category segmentation: USD million, 2017
Table 3: Indonesia advertising industry geography segmentation: USD million, 2017
Table 4: Indonesia advertising industry value forecast: USD million, 2017-22
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: key financials (USD)
Table 7: Dentsu, Inc.: key financials (JPY)
Table 8: Dentsu, Inc.: key financial ratios
Table 9: PT Fortune Indonesia Tbk: key facts
Table 10: PT Fortune Indonesia Tbk: key financials (USD)
Table 11: PT Fortune Indonesia Tbk: key financials (IDR)
Table 12: PT Fortune Indonesia Tbk: key financial ratios
Table 13: Publicis Groupe SA: key facts
Table 14: Publicis Groupe SA: key financials (USD)
Table 15: Publicis Groupe SA: key financials (EUR)
Table 16: Publicis Groupe SA: key financial ratios
Table 17: Indonesia size of population (million), 2013-17
Table 18: Indonesia gdp (constant 2005 prices, USD billion), 2013-17
Table 19: Indonesia gdp (current prices, USD billion), 2013-17
Table 20: Indonesia inflation, 2013-17
Table 21: Indonesia consumer price index (absolute), 2013-17
Table 22: Indonesia exchange rate, 2013-17
Single User License:
Report can be used by individual purchaser only
Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office
Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company
INQUIRE FOR COVID-19 IMPACT ANALYSIS
Companies
Dentsu, Inc.
PT Fortune Indonesia Tbk
Publicis Groupe SA
: +62 8115065463 
Related Reports
Page 79 | 
March 2022
Page 77 | March 2022
Page 78 | March 2022
Page 77 | February 2022
Page 132 | October 2019