Advertising in Russia

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Dentsu, Inc. 22

Omnicom Group, Inc. 26

Publicis Groupe SA 29

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41

List Of Figure

List of Figures

Figure 1: Russia advertising industry value: USD million, 2013-17

Figure 2: Russia advertising industry category segmentation: % share, by value, 2017

Figure 3: Russia advertising industry geography segmentation: % share, by value, 2017

Figure 4: Russia advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in Russia, 2017

Figure 6: Drivers of buyer power in the advertising industry in Russia, 2017

Figure 7: Drivers of supplier power in the advertising industry in Russia, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Russia, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in Russia, 2017

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities

List Of Table

List of Tables

Table 1: Russia advertising industry value: USD million, 2013-17

Table 2: Russia advertising industry category segmentation: USD million, 2017

Table 3: Russia advertising industry geography segmentation: USD million, 2017

Table 4: Russia advertising industry value forecast: USD million, 2017-22

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD)

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials (USD)

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials (USD)

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials (USD)

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: Russia size of population (million), 2013-17

Table 21: Russia gdp (constant 2005 prices, USD billion), 2013-17

Table 22: Russia gdp (current prices, USD billion), 2013-17

Table 23: Russia inflation, 2013-17

Table 24: Russia consumer price index (absolute), 2013-17

Table 25: Russia exchange rate, 2013-17

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