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Advertising in Russia

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

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Copy Option: Yes
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Details

Advertising in Russia

Summary

Advertising in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Russia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Russian advertising industry had total revenues of USD2,169.2m in 2017, representing a compound annual growth rate (CAGR) of 2.2% between 2013 and 2017.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD1,019.7m, equivalent to 47% of the industry's overall value.

- Advertising through social media platforms such as VKontakte (a similar platform to Facebook) and Odnoklassniki has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Russia

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Russia

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Russia advertising market with five year forecasts

Reasons to buy

- What was the size of the Russia advertising market by value in 2017?

- What will be the size of the Russia advertising market in 2022?

- What factors are affecting the strength of competition in the Russia advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Russia's advertising market?

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Dentsu, Inc. 22

Omnicom Group, Inc. 26

Publicis Groupe SA 29

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41


List Of Figure

List of Figures

Figure 1: Russia advertising industry value: USD million, 2013-17

Figure 2: Russia advertising industry category segmentation: % share, by value, 2017

Figure 3: Russia advertising industry geography segmentation: % share, by value, 2017

Figure 4: Russia advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in Russia, 2017

Figure 6: Drivers of buyer power in the advertising industry in Russia, 2017

Figure 7: Drivers of supplier power in the advertising industry in Russia, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Russia, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in Russia, 2017

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: Russia advertising industry value: USD million, 2013-17

Table 2: Russia advertising industry category segmentation: USD million, 2017

Table 3: Russia advertising industry geography segmentation: USD million, 2017

Table 4: Russia advertising industry value forecast: USD million, 2017-22

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD)

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials (USD)

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials (USD)

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials (USD)

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: Russia size of population (million), 2013-17

Table 21: Russia gdp (constant 2005 prices, USD billion), 2013-17

Table 22: Russia gdp (current prices, USD billion), 2013-17

Table 23: Russia inflation, 2013-17

Table 24: Russia consumer price index (absolute), 2013-17

Table 25: Russia exchange rate, 2013-17

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Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Companies

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Company Profile

Company Profile Title

Advertising in Russia

Summary

Advertising in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Russia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Russian advertising industry had total revenues of USD2,169.2m in 2017, representing a compound annual growth rate (CAGR) of 2.2% between 2013 and 2017.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD1,019.7m, equivalent to 47% of the industry's overall value.

- Advertising through social media platforms such as VKontakte (a similar platform to Facebook) and Odnoklassniki has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Russia

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Russia

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Russia advertising market with five year forecasts

Reasons to buy

- What was the size of the Russia advertising market by value in 2017?

- What will be the size of the Russia advertising market in 2022?

- What factors are affecting the strength of competition in the Russia advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Russia's advertising market?

READ MORE

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Dentsu, Inc. 22

Omnicom Group, Inc. 26

Publicis Groupe SA 29

WPP plc 33

Macroeconomic Indicators 37

Country data 37

Methodology 39

Industry associations 40

Related MarketLine research 40

Appendix 41

About MarketLine 41


List Of Figure

List of Figures

Figure 1: Russia advertising industry value: USD million, 2013-17

Figure 2: Russia advertising industry category segmentation: % share, by value, 2017

Figure 3: Russia advertising industry geography segmentation: % share, by value, 2017

Figure 4: Russia advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in Russia, 2017

Figure 6: Drivers of buyer power in the advertising industry in Russia, 2017

Figure 7: Drivers of supplier power in the advertising industry in Russia, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Russia, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in Russia, 2017

Figure 11: Dentsu, Inc.: revenues & profitability

Figure 12: Dentsu, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: Russia advertising industry value: USD million, 2013-17

Table 2: Russia advertising industry category segmentation: USD million, 2017

Table 3: Russia advertising industry geography segmentation: USD million, 2017

Table 4: Russia advertising industry value forecast: USD million, 2017-22

Table 5: Dentsu, Inc.: key facts

Table 6: Dentsu, Inc.: key financials (USD)

Table 7: Dentsu, Inc.: key financials (JPY)

Table 8: Dentsu, Inc.: key financial ratios

Table 9: Omnicom Group, Inc.: key facts

Table 10: Omnicom Group, Inc.: key financials (USD)

Table 11: Omnicom Group, Inc.: key financial ratios

Table 12: Publicis Groupe SA: key facts

Table 13: Publicis Groupe SA: key financials (USD)

Table 14: Publicis Groupe SA: key financials (EUR)

Table 15: Publicis Groupe SA: key financial ratios

Table 16: WPP plc: key facts

Table 17: WPP plc: key financials (USD)

Table 18: WPP plc: key financials (GBP)

Table 19: WPP plc: key financial ratios

Table 20: Russia size of population (million), 2013-17

Table 21: Russia gdp (constant 2005 prices, USD billion), 2013-17

Table 22: Russia gdp (current prices, USD billion), 2013-17

Table 23: Russia inflation, 2013-17

Table 24: Russia consumer price index (absolute), 2013-17

Table 25: Russia exchange rate, 2013-17

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Dentsu, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc