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Advertising in Spain

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Single User License
AED 1285

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 2569

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Download Option: Yes
Deliverable Format : Excel, PDF viewable on the website via username

Corporate User License
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Details

Advertising in Spain

 

Summary

 

Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

 

Key Highlights

 

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The Spanish advertising industry had total revenues of USD 6,074.3m in 2018, representing a compound annual growth rate (CAGR) of 4.2% between 2014 and 2018.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of USD 1,308.8m, equivalent to 21.5% of the industry's overall value.

Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

 

Scope

 

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Spain

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Spain

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Spain advertising market with five year forecasts

 

Reasons to buy

 

- What was the size of the Spain advertising market by value in 2018?

- What will be the size of the Spain advertising market in 2023?

- What factors are affecting the strength of competition in the Spain advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Spain's advertising market?

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Havas SA

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: Spain advertising industry value: USD million, 2014-18

Figure 2: Spain advertising industry category segmentation: % share, by value, 2018

Figure 3: Spain advertising industry geography segmentation: % share, by value, 2018

Figure 4: Spain advertising industry value forecast: USD million, 2018-23

Figure 5: Forces driving competition in the advertising industry in Spain, 2018

Figure 6: Drivers of buyer power in the advertising industry in Spain, 2018

Figure 7: Drivers of supplier power in the advertising industry in Spain, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Spain, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Spain, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in Spain, 2018

Figure 11: Havas SA: revenues & profitability

Figure 12: Havas SA: assets & liabilities

Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 15: Omnicom Group, Inc.: revenues & profitability

Figure 16: Omnicom Group, Inc.: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: Spain advertising industry value: USD million, 2014-18

Table 2: Spain advertising industry category segmentation: USD million, 2018

Table 3: Spain advertising industry geography segmentation: USD million, 2018

Table 4: Spain advertising industry value forecast: USD million, 2018-23

Table 5: Havas SA: key facts

Table 6: Havas SA: key financials (USD )

Table 7: Havas SA: key financials (EUR)

Table 8: Havas SA: key financial ratios

Table 9: The Interpublic Group of Companies, Inc.: key facts

Table 10: The Interpublic Group of Companies, Inc.: key financials (USD )

Table 11: The Interpublic Group of Companies, Inc.: key financial ratios

Table 12: Omnicom Group, Inc.: key facts

Table 13: Omnicom Group, Inc.: key financials (USD )

Table 14: Omnicom Group, Inc.: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials (USD )

Table 17: WPP plc: key financials (GBP)

Table 18: WPP plc: key financial ratios

Table 19: Spain size of population (million), 2014-18

Table 20: Spain gdp (constant 2005 prices, USD billion), 2014-18

Table 21: Spain gdp (current prices, USD billion), 2014-18

Table 22: Spain inflation, 2014-18

Table 23: Spain consumer price index (absolute), 2014-18

Table 24: Spain exchange rate, 2014-18

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Companies

Havas SA

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc

Company Profile

Company Profile Title

Advertising in Spain

 

Summary

 

Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

 

Key Highlights

 

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The Spanish advertising industry had total revenues of USD 6,074.3m in 2018, representing a compound annual growth rate (CAGR) of 4.2% between 2014 and 2018.

The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of USD 1,308.8m, equivalent to 21.5% of the industry's overall value.

Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

 

Scope

 

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Spain

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Spain

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Spain advertising market with five year forecasts

 

Reasons to buy

 

- What was the size of the Spain advertising market by value in 2018?

- What will be the size of the Spain advertising market in 2023?

- What factors are affecting the strength of competition in the Spain advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Spain's advertising market?

READ MORE

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Havas SA

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: Spain advertising industry value: USD million, 2014-18

Figure 2: Spain advertising industry category segmentation: % share, by value, 2018

Figure 3: Spain advertising industry geography segmentation: % share, by value, 2018

Figure 4: Spain advertising industry value forecast: USD million, 2018-23

Figure 5: Forces driving competition in the advertising industry in Spain, 2018

Figure 6: Drivers of buyer power in the advertising industry in Spain, 2018

Figure 7: Drivers of supplier power in the advertising industry in Spain, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Spain, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Spain, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in Spain, 2018

Figure 11: Havas SA: revenues & profitability

Figure 12: Havas SA: assets & liabilities

Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 15: Omnicom Group, Inc.: revenues & profitability

Figure 16: Omnicom Group, Inc.: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: Spain advertising industry value: USD million, 2014-18

Table 2: Spain advertising industry category segmentation: USD million, 2018

Table 3: Spain advertising industry geography segmentation: USD million, 2018

Table 4: Spain advertising industry value forecast: USD million, 2018-23

Table 5: Havas SA: key facts

Table 6: Havas SA: key financials (USD )

Table 7: Havas SA: key financials (EUR)

Table 8: Havas SA: key financial ratios

Table 9: The Interpublic Group of Companies, Inc.: key facts

Table 10: The Interpublic Group of Companies, Inc.: key financials (USD )

Table 11: The Interpublic Group of Companies, Inc.: key financial ratios

Table 12: Omnicom Group, Inc.: key facts

Table 13: Omnicom Group, Inc.: key financials (USD )

Table 14: Omnicom Group, Inc.: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials (USD )

Table 17: WPP plc: key financials (GBP)

Table 18: WPP plc: key financial ratios

Table 19: Spain size of population (million), 2014-18

Table 20: Spain gdp (constant 2005 prices, USD billion), 2014-18

Table 21: Spain gdp (current prices, USD billion), 2014-18

Table 22: Spain inflation, 2014-18

Table 23: Spain consumer price index (absolute), 2014-18

Table 24: Spain exchange rate, 2014-18

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Havas SA

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

WPP plc