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Asia-Pacific Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy

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Details

Asia-Pacific mobile advertising market is expected to grow at a 2019-2025 CAGR of 19.81%, becoming the largest regional market driven by a fast adoption of mobile advertising across the region.

Highlighted with 29 tables and 52 figures, this 130-page report Asia-Pacific Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy is based on a comprehensive research of APAC mobile advertising market by analyzing the entire regional market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of APAC market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify APAC mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country.

Based on solution format, the APAC market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.

o Advertisement Campaign Solutions

o Reporting & Analytics Solutions

o Content Delivery Solutions

o Integrated Solutions

o Mobile Proximity Solutions

o Other Solutions

On basis of advertising type, the APAC market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.

o Search Advertising

o Display Advertising

o Messaging Advertising

o In-App Advertising

o In-Game Advertising

o Websites Advertising

o Video Advertising

o Other Advertising Types

On basis of industry vertical, the APAC market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.

o Media and Entertainment

o Consumer Goods & Retail Industry

o Banking, Financial Service & Insurance

o Telecommunication IT Sector

o Travel Industry

o Healthcare Sector

o Manufacturing & Supply Chain

o Transportation and Logistics

o Energy, Power, and Utilities

o Other Industries

On basis of mobile device, the APAC market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.

o Smartphones

o Tablets

o Laptops & Notebooks

o Other Devices

Geographically, the following national markets are fully investigated:

o Japan

o China

o Australia

o India

o South Korea

o Rest of APAC

For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.

The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.

Specifically, potential risks associated with investing in APAC mobile advertising market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

AdColony, Inc.

AOL

Apple Inc.

Applovin Corporation

Avazu Inc.

Chartboost Inc.

Digital Turbine, Inc.

Facebook Inc.

Flurry Inc.

Flytxt

Google, Inc.

GoWide

GumGum Inc

Inmobi

Matomy Media Group Ltd.

Microsoft Corporation

Millenial Media

MoPub Inc.

Nokia

PassionTeck

SAP SE

Smaato Inc.

Tune, Inc.

Yahoo! Inc.

Yeahmobi

(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

READ MORE

Table Of Content

Scope

Table of Contents

1 Introduction 5

1.1 Industry Definition and Research Scope 5

1.1.1 Industry Definition 5

1.1.2 Research Scope 6

1.2 Research Methodology 8

1.2.1 Overview of Market Research Methodology 8

1.2.2 Market Assumption 9

1.2.3 Secondary Data 9

1.2.4 Primary Data 9

1.2.5 Data Filtration and Model Design 10

1.2.6 Market Size/Share Estimation 11

1.2.7 Research Limitations 12

1.3 Executive Summary 13

2 Market Overview and Qualitative Analysis 16

2.1 Market Size and Forecast 16

2.2 Major Growth Drivers 17

2.3 Market Restraints and Challenges 20

2.4 Emerging Opportunities and Market Trends 23

2.5 Porter's Fiver Forces Analysis 26

3 Segmentation of APAC Market by Solution Format 30

3.1 Market Overview by Solution Format 30

3.2 APAC Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025 33

3.3 APAC Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025 35

3.4 APAC Market of Mobile Advertising via Content Delivery Solutions 2014-2025 36

3.5 APAC Market of Mobile Advertising via Integrated Solutions 2014-2025 37

3.6 APAC Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025 38

3.7 APAC Market of Mobile Advertising via Other Solutions 2014-2025 39

4 Segmentation of APAC Market by Advertising Type 40

4.1 Market Overview by Advertising Type 40

4.2 APAC Mobile Search Advertising Market 2014-2025 44

4.3 APAC Mobile Display Advertising Market 2014-2025 46

4.4 APAC Mobile In-App Advertising Market 2014-2025 48

4.5 APAC Mobile In-Game Advertising Market 2014-2025 49

4.6 APAC Mobile Websites Advertising Market 2014-2025 50

4.7 APAC Mobile Messaging Advertising Market 2014-2025 51

4.8 APAC Mobile Video Advertising Market 2014-2025 52

4.9 APAC Market of Other Mobile Advertising Types 2014-2025 53

5 Segmentation of APAC Market by Industry Vertical 54

5.1 Market Overview by Industry Vertical 54

5.2 APAC Mobile Advertising Market for Media and Entertainment 2014-2025 57

5.3 APAC Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025 59

5.4 APAC Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025 60

5.5 APAC Mobile Advertising Market for Telecommunication IT Sector 2014-2025 62

5.6 APAC Mobile Advertising Market for Travel Industry 2014-2025 63

5.7 APAC Mobile Advertising Market for Healthcare Sector 2014-2025 64

5.8 APAC Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025 65

5.9 APAC Mobile Advertising Market for Transportation and Logistics 2014-2025 66

5.10 APAC Mobile Advertising Market for Energy, Power, and Utilities 2014-2025 67

5.11 APAC Mobile Advertising Market for Other Industries 2014-2025 68

6 Segmentation of APAC Market by Mobile Device 69

6.1 Market Overview by Mobile Device 69

6.2 APAC Mobile Advertising Market on Smartphones 2014-2025 72

6.3 APAC Mobile Advertising Market on Tablets 2014-2025 73

6.4 APAC Mobile Advertising Market on Laptops & Notebooks 2014-2025 74

6.4 APAC Mobile Advertising Market on Other Mobile Devices 2014-2025 75

7 Asia-Pacific Market 2014-2025 by Country 76

7.1 Overview of Asia-Pacific Market 76

7.2 Japan 80

7.3 China 83

7.4 India 86

7.5 Australia 89

7.6 South Korea 92

7.7 Rest of APAC Region 95

8 Competitive Landscape 96

8.1 Overview of Key Vendors 96

8.2 Company Profiles 99

9 Investing in APAC Market: Risk Assessment and Management 124

9.1 Risk Evaluation of APAC Market 124

9.2 Critical Success Factors (CSFs) 127

RELATED REPORTS AND PRODUCTS 130


List Of Figure

List of Figures:

Figure 1. Research Method Flow Chart 8

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11

Figure 3. APAC Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2025 13

Figure 4. APAC Mobile Advertising Market by Revenue, 2014-2025, USD bn 16

Figure 5. Primary Drivers and Impact Factors of APAC Mobile Advertising Market 17

Figure 6. Primary Restraints and Impact Factors of APAC Mobile Advertising Market 20

Figure 7. Porter's Fiver Forces Analysis of APAC Mobile Advertising Market 26

Figure 8. Breakdown of APAC Mobile Advertising Market by Solution Format, 2018-2025, % of Revenue 31

Figure 9. Contribution to APAC 2019-2025 Cumulative Revenue by Solution Format, Value (USD bn) and Share (%) 32

Figure 10. APAC Market of Mobile Advertising via Advertisement Campaign Solutions, 2014-2025, USD bn 34

Figure 11. APAC Market of Mobile Advertising via Reporting & Analytics Solutions, 2014-2025, USD bn 35

Figure 12. APAC Market of Mobile Advertising via Content Delivery Solutions, 2014-2025, USD bn 36

Figure 13. APAC Market of Mobile Advertising via Integrated Solutions, 2014-2025, USD bn 37

Figure 14. APAC Market of Mobile Advertising via Mobile Proximity Solutions, 2014-2025, USD bn 39

Figure 15. APAC Market of Mobile Advertising via Other Solutions, 2014-2025, USD bn 40

Figure 16. Breakdown of APAC Mobile Advertising Market by Advertising Type, 2018-2025, % of Revenue 42

Figure 17. Contribution to APAC 2019-2025 Cumulative Revenue by Advertising Type, Value (USD bn) and Share (%) 43

Figure 18. APAC Mobile Search Advertising Market, 2014-2025, USD bn 45

Figure 19. APAC Mobile Display Advertising Market, 2014-2025, USD bn 47

Figure 20. APAC Mobile In-App Advertising Market, 2014-2025, USD bn 48

Figure 21. APAC Mobile In-Game Advertising Market, 2014-2025, USD bn 49

Figure 22. APAC Mobile Websites Advertising Market, 2014-2025, USD bn 50

Figure 23. APAC Mobile Messaging Advertising Market, 2014-2025, USD bn 51

Figure 24. APAC Mobile Video Advertising Market, 2014-2025, USD bn 52

Figure 25. APAC Market of Other Mobile Advertising Types, 2014-2025, USD bn 53

Figure 26. Breakdown of APAC Mobile Advertising Market by Industry Vertical, 2018-2025, % of Revenue 55

Figure 27. Contribution to APAC 2019-2025 Cumulative Revenue by Industry Vertical, Value (USD bn) and Share (%) 56

Figure 28. APAC Mobile Advertising Market for Media and Entertainment, 2014-2025, USD bn 58

Figure 29. APAC Mobile Advertising Market for Consumer Goods & Retail Industry, 2014-2025, USD bn 59

Figure 30. APAC Mobile Advertising Market for Banking, Financial Service & Insurance, 2014-2025, USD bn 61

Figure 31. APAC Mobile Advertising Market for Telecommunication IT Sector, 2014-2025, USD bn 62

Figure 32. APAC Mobile Advertising Market for Travel Industry, 2014-2025, USD bn 63

Figure 33. APAC Mobile Advertising Market for Healthcare Sector, 2014-2025, USD bn 64

Figure 34. APAC Mobile Advertising Market for Manufacturing & Supply Chain, 2014-2025, USD bn 65

Figure 35. APAC Mobile Advertising Market for Transportation and Logistics, 2014-2025, USD bn 66

Figure 36. APAC Mobile Advertising Market for Energy, Power, and Utilities, 2014-2025, USD bn 67

Figure 37. APAC Mobile Advertising Market for Other Industries, 2014-2025, USD bn 68

Figure 38. Breakdown of APAC Mobile Advertising Market by Mobile Device, 2018-2025, % of Revenue 70

Figure 39. Contribution to APAC 2019-2025 Cumulative Revenue by Mobile Device, Value (USD bn) and Share (%) 71

Figure 40. APAC Smartphone-based Mobile Advertising Market, 2014-2025, USD bn 72

Figure 41. APAC Mobile Advertising Market on Tablets, 2014-2025, USD bn 73

Figure 42. APAC Mobile Advertising Market on Laptops & Notebooks, 2014-2025, USD bn 74

Figure 43. APAC Mobile Advertising Market on Other Mobile Devices, 2014-2025, USD bn 75

Figure 44. Breakdown of APAC Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 77

Figure 45. Contribution to APAC 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 79

Figure 46. Mobile Advertising Market in Japan by Revenue, 2014-2025, USD mn 80

Figure 47. Mobile Advertising Market in China by Revenue, 2014-2025, USD mn 83

Figure 48. Mobile Advertising Market in India by Revenue, 2014-2025, USD mn 86

Figure 49. Mobile Advertising Market in Australia by Revenue, 2014-2025, USD mn 89

Figure 50. Mobile Advertising Market in South Korea by Revenue, 2014-2025, USD mn 92

Figure 51. Mobile Advertising Market in Rest of APAC by Revenue, 2014-2025, USD mn 95

Figure 52. Growth Stage of APAC Mobile Advertising Industry over the Forecast Period 96


List Of Table

List of Tables:

Table 1. Snapshot of APAC Mobile Advertising Market, 2018-2025 14

Table 2. Main Product Trends and Market Opportunities in APAC Mobile Advertising Market 23

Table 3. APAC Mobile Advertising Market by Solution Format, 2014-2025, USD bn 31

Table 4. APAC Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 42

Table 5. APAC Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 55

Table 6. APAC Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 70

Table 7. APAC Mobile Advertising Market by Country, 2014-2025, USD mn 77

Table 8. Japan Mobile Advertising Market by Solution Format, 2014-2025, USD bn 81

Table 9. Japan Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 81

Table 10. Japan Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 82

Table 11. Japan Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 82

Table 12. China Mobile Advertising Market by Solution Format, 2014-2025, USD bn 84

Table 13. China Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 84

Table 14. China Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 85

Table 15. China Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 85

Table 16. India Mobile Advertising Market by Solution Format, 2014-2025, USD bn 87

Table 17. India Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 87

Table 18. India Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 88

Table 19. India Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 88

Table 20. Australia Mobile Advertising Market by Solution Format, 2014-2025, USD bn 90

Table 21. Australia Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 90

Table 22. Australia Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 91

Table 23. Australia Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 91

Table 24. South Korea Mobile Advertising Market by Solution Format, 2014-2025, USD bn 93

Table 25. South Korea Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 93

Table 26. South Korea Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 94

Table 27. South Korea Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 94

Table 28. Risk Evaluation for Investing in APAC Market, 2018-2025 125

Table 29. Critical Success Factors and Key Takeaways 128

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Products and Companies


Companies

AdColony, Inc.

AOL

Apple Inc.

Applovin Corporation

Avazu Inc.

Chartboost Inc.

Digital Turbine, Inc.

Facebook Inc.

Flurry Inc.

Flytxt

Google, Inc.

GoWide

GumGum Inc

Inmobi

Matomy Media Group Ltd.

Microsoft Corporation

Millenial Media

MoPub Inc.

Nokia

PassionTeck

SAP SE

Smaato Inc.

Tune, Inc.

Yahoo! Inc.

Yeahmobi

Company Profile

Company Profile Title

Asia-Pacific mobile advertising market is expected to grow at a 2019-2025 CAGR of 19.81%, becoming the largest regional market driven by a fast adoption of mobile advertising across the region.

Highlighted with 29 tables and 52 figures, this 130-page report Asia-Pacific Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth Opportunity and Business Strategy is based on a comprehensive research of APAC mobile advertising market by analyzing the entire regional market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of APAC market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify APAC mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country.

Based on solution format, the APAC market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.

o Advertisement Campaign Solutions

o Reporting & Analytics Solutions

o Content Delivery Solutions

o Integrated Solutions

o Mobile Proximity Solutions

o Other Solutions

On basis of advertising type, the APAC market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.

o Search Advertising

o Display Advertising

o Messaging Advertising

o In-App Advertising

o In-Game Advertising

o Websites Advertising

o Video Advertising

o Other Advertising Types

On basis of industry vertical, the APAC market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.

o Media and Entertainment

o Consumer Goods & Retail Industry

o Banking, Financial Service & Insurance

o Telecommunication IT Sector

o Travel Industry

o Healthcare Sector

o Manufacturing & Supply Chain

o Transportation and Logistics

o Energy, Power, and Utilities

o Other Industries

On basis of mobile device, the APAC market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.

o Smartphones

o Tablets

o Laptops & Notebooks

o Other Devices

Geographically, the following national markets are fully investigated:

o Japan

o China

o Australia

o India

o South Korea

o Rest of APAC

For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.

The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.

Specifically, potential risks associated with investing in APAC mobile advertising market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

AdColony, Inc.

AOL

Apple Inc.

Applovin Corporation

Avazu Inc.

Chartboost Inc.

Digital Turbine, Inc.

Facebook Inc.

Flurry Inc.

Flytxt

Google, Inc.

GoWide

GumGum Inc

Inmobi

Matomy Media Group Ltd.

Microsoft Corporation

Millenial Media

MoPub Inc.

Nokia

PassionTeck

SAP SE

Smaato Inc.

Tune, Inc.

Yahoo! Inc.

Yeahmobi

(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

READ MORE

Scope

Table of Contents

1 Introduction 5

1.1 Industry Definition and Research Scope 5

1.1.1 Industry Definition 5

1.1.2 Research Scope 6

1.2 Research Methodology 8

1.2.1 Overview of Market Research Methodology 8

1.2.2 Market Assumption 9

1.2.3 Secondary Data 9

1.2.4 Primary Data 9

1.2.5 Data Filtration and Model Design 10

1.2.6 Market Size/Share Estimation 11

1.2.7 Research Limitations 12

1.3 Executive Summary 13

2 Market Overview and Qualitative Analysis 16

2.1 Market Size and Forecast 16

2.2 Major Growth Drivers 17

2.3 Market Restraints and Challenges 20

2.4 Emerging Opportunities and Market Trends 23

2.5 Porter's Fiver Forces Analysis 26

3 Segmentation of APAC Market by Solution Format 30

3.1 Market Overview by Solution Format 30

3.2 APAC Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025 33

3.3 APAC Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025 35

3.4 APAC Market of Mobile Advertising via Content Delivery Solutions 2014-2025 36

3.5 APAC Market of Mobile Advertising via Integrated Solutions 2014-2025 37

3.6 APAC Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025 38

3.7 APAC Market of Mobile Advertising via Other Solutions 2014-2025 39

4 Segmentation of APAC Market by Advertising Type 40

4.1 Market Overview by Advertising Type 40

4.2 APAC Mobile Search Advertising Market 2014-2025 44

4.3 APAC Mobile Display Advertising Market 2014-2025 46

4.4 APAC Mobile In-App Advertising Market 2014-2025 48

4.5 APAC Mobile In-Game Advertising Market 2014-2025 49

4.6 APAC Mobile Websites Advertising Market 2014-2025 50

4.7 APAC Mobile Messaging Advertising Market 2014-2025 51

4.8 APAC Mobile Video Advertising Market 2014-2025 52

4.9 APAC Market of Other Mobile Advertising Types 2014-2025 53

5 Segmentation of APAC Market by Industry Vertical 54

5.1 Market Overview by Industry Vertical 54

5.2 APAC Mobile Advertising Market for Media and Entertainment 2014-2025 57

5.3 APAC Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025 59

5.4 APAC Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025 60

5.5 APAC Mobile Advertising Market for Telecommunication IT Sector 2014-2025 62

5.6 APAC Mobile Advertising Market for Travel Industry 2014-2025 63

5.7 APAC Mobile Advertising Market for Healthcare Sector 2014-2025 64

5.8 APAC Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025 65

5.9 APAC Mobile Advertising Market for Transportation and Logistics 2014-2025 66

5.10 APAC Mobile Advertising Market for Energy, Power, and Utilities 2014-2025 67

5.11 APAC Mobile Advertising Market for Other Industries 2014-2025 68

6 Segmentation of APAC Market by Mobile Device 69

6.1 Market Overview by Mobile Device 69

6.2 APAC Mobile Advertising Market on Smartphones 2014-2025 72

6.3 APAC Mobile Advertising Market on Tablets 2014-2025 73

6.4 APAC Mobile Advertising Market on Laptops & Notebooks 2014-2025 74

6.4 APAC Mobile Advertising Market on Other Mobile Devices 2014-2025 75

7 Asia-Pacific Market 2014-2025 by Country 76

7.1 Overview of Asia-Pacific Market 76

7.2 Japan 80

7.3 China 83

7.4 India 86

7.5 Australia 89

7.6 South Korea 92

7.7 Rest of APAC Region 95

8 Competitive Landscape 96

8.1 Overview of Key Vendors 96

8.2 Company Profiles 99

9 Investing in APAC Market: Risk Assessment and Management 124

9.1 Risk Evaluation of APAC Market 124

9.2 Critical Success Factors (CSFs) 127

RELATED REPORTS AND PRODUCTS 130


List Of Figure

List of Figures:

Figure 1. Research Method Flow Chart 8

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 11

Figure 3. APAC Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2025 13

Figure 4. APAC Mobile Advertising Market by Revenue, 2014-2025, USD bn 16

Figure 5. Primary Drivers and Impact Factors of APAC Mobile Advertising Market 17

Figure 6. Primary Restraints and Impact Factors of APAC Mobile Advertising Market 20

Figure 7. Porter's Fiver Forces Analysis of APAC Mobile Advertising Market 26

Figure 8. Breakdown of APAC Mobile Advertising Market by Solution Format, 2018-2025, % of Revenue 31

Figure 9. Contribution to APAC 2019-2025 Cumulative Revenue by Solution Format, Value (USD bn) and Share (%) 32

Figure 10. APAC Market of Mobile Advertising via Advertisement Campaign Solutions, 2014-2025, USD bn 34

Figure 11. APAC Market of Mobile Advertising via Reporting & Analytics Solutions, 2014-2025, USD bn 35

Figure 12. APAC Market of Mobile Advertising via Content Delivery Solutions, 2014-2025, USD bn 36

Figure 13. APAC Market of Mobile Advertising via Integrated Solutions, 2014-2025, USD bn 37

Figure 14. APAC Market of Mobile Advertising via Mobile Proximity Solutions, 2014-2025, USD bn 39

Figure 15. APAC Market of Mobile Advertising via Other Solutions, 2014-2025, USD bn 40

Figure 16. Breakdown of APAC Mobile Advertising Market by Advertising Type, 2018-2025, % of Revenue 42

Figure 17. Contribution to APAC 2019-2025 Cumulative Revenue by Advertising Type, Value (USD bn) and Share (%) 43

Figure 18. APAC Mobile Search Advertising Market, 2014-2025, USD bn 45

Figure 19. APAC Mobile Display Advertising Market, 2014-2025, USD bn 47

Figure 20. APAC Mobile In-App Advertising Market, 2014-2025, USD bn 48

Figure 21. APAC Mobile In-Game Advertising Market, 2014-2025, USD bn 49

Figure 22. APAC Mobile Websites Advertising Market, 2014-2025, USD bn 50

Figure 23. APAC Mobile Messaging Advertising Market, 2014-2025, USD bn 51

Figure 24. APAC Mobile Video Advertising Market, 2014-2025, USD bn 52

Figure 25. APAC Market of Other Mobile Advertising Types, 2014-2025, USD bn 53

Figure 26. Breakdown of APAC Mobile Advertising Market by Industry Vertical, 2018-2025, % of Revenue 55

Figure 27. Contribution to APAC 2019-2025 Cumulative Revenue by Industry Vertical, Value (USD bn) and Share (%) 56

Figure 28. APAC Mobile Advertising Market for Media and Entertainment, 2014-2025, USD bn 58

Figure 29. APAC Mobile Advertising Market for Consumer Goods & Retail Industry, 2014-2025, USD bn 59

Figure 30. APAC Mobile Advertising Market for Banking, Financial Service & Insurance, 2014-2025, USD bn 61

Figure 31. APAC Mobile Advertising Market for Telecommunication IT Sector, 2014-2025, USD bn 62

Figure 32. APAC Mobile Advertising Market for Travel Industry, 2014-2025, USD bn 63

Figure 33. APAC Mobile Advertising Market for Healthcare Sector, 2014-2025, USD bn 64

Figure 34. APAC Mobile Advertising Market for Manufacturing & Supply Chain, 2014-2025, USD bn 65

Figure 35. APAC Mobile Advertising Market for Transportation and Logistics, 2014-2025, USD bn 66

Figure 36. APAC Mobile Advertising Market for Energy, Power, and Utilities, 2014-2025, USD bn 67

Figure 37. APAC Mobile Advertising Market for Other Industries, 2014-2025, USD bn 68

Figure 38. Breakdown of APAC Mobile Advertising Market by Mobile Device, 2018-2025, % of Revenue 70

Figure 39. Contribution to APAC 2019-2025 Cumulative Revenue by Mobile Device, Value (USD bn) and Share (%) 71

Figure 40. APAC Smartphone-based Mobile Advertising Market, 2014-2025, USD bn 72

Figure 41. APAC Mobile Advertising Market on Tablets, 2014-2025, USD bn 73

Figure 42. APAC Mobile Advertising Market on Laptops & Notebooks, 2014-2025, USD bn 74

Figure 43. APAC Mobile Advertising Market on Other Mobile Devices, 2014-2025, USD bn 75

Figure 44. Breakdown of APAC Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 77

Figure 45. Contribution to APAC 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 79

Figure 46. Mobile Advertising Market in Japan by Revenue, 2014-2025, USD mn 80

Figure 47. Mobile Advertising Market in China by Revenue, 2014-2025, USD mn 83

Figure 48. Mobile Advertising Market in India by Revenue, 2014-2025, USD mn 86

Figure 49. Mobile Advertising Market in Australia by Revenue, 2014-2025, USD mn 89

Figure 50. Mobile Advertising Market in South Korea by Revenue, 2014-2025, USD mn 92

Figure 51. Mobile Advertising Market in Rest of APAC by Revenue, 2014-2025, USD mn 95

Figure 52. Growth Stage of APAC Mobile Advertising Industry over the Forecast Period 96


List Of Table

List of Tables:

Table 1. Snapshot of APAC Mobile Advertising Market, 2018-2025 14

Table 2. Main Product Trends and Market Opportunities in APAC Mobile Advertising Market 23

Table 3. APAC Mobile Advertising Market by Solution Format, 2014-2025, USD bn 31

Table 4. APAC Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 42

Table 5. APAC Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 55

Table 6. APAC Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 70

Table 7. APAC Mobile Advertising Market by Country, 2014-2025, USD mn 77

Table 8. Japan Mobile Advertising Market by Solution Format, 2014-2025, USD bn 81

Table 9. Japan Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 81

Table 10. Japan Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 82

Table 11. Japan Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 82

Table 12. China Mobile Advertising Market by Solution Format, 2014-2025, USD bn 84

Table 13. China Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 84

Table 14. China Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 85

Table 15. China Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 85

Table 16. India Mobile Advertising Market by Solution Format, 2014-2025, USD bn 87

Table 17. India Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 87

Table 18. India Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 88

Table 19. India Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 88

Table 20. Australia Mobile Advertising Market by Solution Format, 2014-2025, USD bn 90

Table 21. Australia Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 90

Table 22. Australia Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 91

Table 23. Australia Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 91

Table 24. South Korea Mobile Advertising Market by Solution Format, 2014-2025, USD bn 93

Table 25. South Korea Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 93

Table 26. South Korea Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 94

Table 27. South Korea Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 94

Table 28. Risk Evaluation for Investing in APAC Market, 2018-2025 125

Table 29. Critical Success Factors and Key Takeaways 128

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Companies

AdColony, Inc.

AOL

Apple Inc.

Applovin Corporation

Avazu Inc.

Chartboost Inc.

Digital Turbine, Inc.

Facebook Inc.

Flurry Inc.

Flytxt

Google, Inc.

GoWide

GumGum Inc

Inmobi

Matomy Media Group Ltd.

Microsoft Corporation

Millenial Media

MoPub Inc.

Nokia

PassionTeck

SAP SE

Smaato Inc.

Tune, Inc.

Yahoo! Inc.

Yeahmobi