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Digital Advertising in Europe

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 2569

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Copy Option: Yes
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Details

Digital Advertising in Europe

Summary

Digital Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.

- Most European countries, particularly Scandinavian counties, have some of the highest internet usage rates in the world; the average internet usage in the Euro area was 79.7% in 2017, according to the World Bank.

- The European digital advertising market had total revenues of USD 60.7bn in 2018, representing a compound annual growth rate (CAGR) of 12.5% between 2014 and 2018.

- The desktop segment was the market's most lucrative in 2018, with total revenues of USD 30.8bn, equivalent to 50.6% of the market's overall value.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Europe

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Europe

- Leading company profiles reveal details of key digital advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Europe digital advertising market with five year forecasts

Reasons to buy

- What was the size of the Europe digital advertising market by value in 2018?

- What will be the size of the Europe digital advertising market in 2023?

- What factors are affecting the strength of competition in the Europe digital advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Europe's digital advertising market?

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alphabet Inc

Amazon.com, Inc.

Facebook, Inc.

Verizon Communications Inc.

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: Europe digital advertising market value: USD billion, 2014-18

Figure 2: Europe digital advertising market category segmentation: % share, by value, 2018

Figure 3: Europe digital advertising market geography segmentation: % share, by value, 2018

Figure 4: Europe digital advertising market value forecast: USD billion, 2018-23

Figure 5: Forces driving competition in the digital advertising market in Europe, 2018

Figure 6: Drivers of buyer power in the digital advertising market in Europe, 2018

Figure 7: Drivers of supplier power in the digital advertising market in Europe, 2018

Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2018

Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2018

Figure 10: Drivers of degree of rivalry in the digital advertising market in Europe, 2018

Figure 11: Alphabet Inc: revenues & profitability

Figure 12: Alphabet Inc: assets & liabilities

Figure 13: Amazon.com, Inc.: revenues & profitability

Figure 14: Amazon.com, Inc.: assets & liabilities

Figure 15: Facebook, Inc.: revenues & profitability

Figure 16: Facebook, Inc.: assets & liabilities

Figure 17: Verizon Communications Inc.: revenues & profitability

Figure 18: Verizon Communications Inc.: assets & liabilities


List Of Table

List of Tables

Table 1: Europe digital advertising market value: USD billion, 2014-18

Table 2: Europe digital advertising market category segmentation: USD billion, 2018

Table 3: Europe digital advertising market geography segmentation: USD billion, 2018

Table 4: Europe digital advertising market value forecast: USD billion, 2018-23

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: key financials (USD )

Table 7: Alphabet Inc: key financial ratios

Table 8: Amazon.com, Inc.: key facts

Table 9: Amazon.com, Inc.: key financials (USD )

Table 10: Amazon.com, Inc.: key financial ratios

Table 11: Facebook, Inc.: key facts

Table 12: Facebook, Inc.: key financials (USD )

Table 13: Facebook, Inc.: key financial ratios

Table 14: Verizon Communications Inc.: key facts

Table 15: Verizon Communications Inc.: key financials (USD )

Table 16: Verizon Communications Inc.: key financial ratios

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies


Companies

Alphabet Inc

Amazon.com, Inc.

Facebook, Inc.

Verizon Communications Inc.

Company Profile

Company Profile Title

Digital Advertising in Europe

Summary

Digital Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.

- Most European countries, particularly Scandinavian counties, have some of the highest internet usage rates in the world; the average internet usage in the Euro area was 79.7% in 2017, according to the World Bank.

- The European digital advertising market had total revenues of USD 60.7bn in 2018, representing a compound annual growth rate (CAGR) of 12.5% between 2014 and 2018.

- The desktop segment was the market's most lucrative in 2018, with total revenues of USD 30.8bn, equivalent to 50.6% of the market's overall value.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Europe

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Europe

- Leading company profiles reveal details of key digital advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Europe digital advertising market with five year forecasts

Reasons to buy

- What was the size of the Europe digital advertising market by value in 2018?

- What will be the size of the Europe digital advertising market in 2023?

- What factors are affecting the strength of competition in the Europe digital advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Europe's digital advertising market?

READ MORE

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alphabet Inc

Amazon.com, Inc.

Facebook, Inc.

Verizon Communications Inc.

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: Europe digital advertising market value: USD billion, 2014-18

Figure 2: Europe digital advertising market category segmentation: % share, by value, 2018

Figure 3: Europe digital advertising market geography segmentation: % share, by value, 2018

Figure 4: Europe digital advertising market value forecast: USD billion, 2018-23

Figure 5: Forces driving competition in the digital advertising market in Europe, 2018

Figure 6: Drivers of buyer power in the digital advertising market in Europe, 2018

Figure 7: Drivers of supplier power in the digital advertising market in Europe, 2018

Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2018

Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2018

Figure 10: Drivers of degree of rivalry in the digital advertising market in Europe, 2018

Figure 11: Alphabet Inc: revenues & profitability

Figure 12: Alphabet Inc: assets & liabilities

Figure 13: Amazon.com, Inc.: revenues & profitability

Figure 14: Amazon.com, Inc.: assets & liabilities

Figure 15: Facebook, Inc.: revenues & profitability

Figure 16: Facebook, Inc.: assets & liabilities

Figure 17: Verizon Communications Inc.: revenues & profitability

Figure 18: Verizon Communications Inc.: assets & liabilities


List Of Table

List of Tables

Table 1: Europe digital advertising market value: USD billion, 2014-18

Table 2: Europe digital advertising market category segmentation: USD billion, 2018

Table 3: Europe digital advertising market geography segmentation: USD billion, 2018

Table 4: Europe digital advertising market value forecast: USD billion, 2018-23

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: key financials (USD )

Table 7: Alphabet Inc: key financial ratios

Table 8: Amazon.com, Inc.: key facts

Table 9: Amazon.com, Inc.: key financials (USD )

Table 10: Amazon.com, Inc.: key financial ratios

Table 11: Facebook, Inc.: key facts

Table 12: Facebook, Inc.: key financials (USD )

Table 13: Facebook, Inc.: key financial ratios

Table 14: Verizon Communications Inc.: key facts

Table 15: Verizon Communications Inc.: key financials (USD )

Table 16: Verizon Communications Inc.: key financial ratios

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Alphabet Inc

Amazon.com, Inc.

Facebook, Inc.

Verizon Communications Inc.