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Digital Advertising in Germany

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Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 2569

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Download Option: Yes
Deliverable Format : Excel, PDF viewable on the website via username

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Details

Digital Advertising in Germany

Summary

Digital Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.

- The German digital advertising market had total revenues of USD 8.0bn in 2018, representing a compound annual growth rate (CAGR) of 5.3% between 2014 and 2018.

- The mobile segment was the market's most lucrative in 2018, with total revenues of USD 5.2bn, equivalent to 65.0% of the market's overall value.

- 31.9% of Germany's advertising market is accounted for by digital channels, the majority of which is acquired by Google and Facebook, the most popular search engine and social media site in Germany.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Germany

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Germany

- Leading company profiles reveal details of key digital advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Germany digital advertising market with five year forecasts

Reasons to buy

- What was the size of the Germany digital advertising market by value in 2018?

- What will be the size of the Germany digital advertising market in 2023?

- What factors are affecting the strength of competition in the Germany digital advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Germany's digital advertising market?

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alphabet Inc

Axel Springer SE

eBay Inc

Facebook, Inc.

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: Germany digital advertising market value: USD million, 2014-18

Figure 2: Germany digital advertising market category segmentation: % share, by value, 2018

Figure 3: Germany digital advertising market geography segmentation: % share, by value, 2018

Figure 4: Germany digital advertising market value forecast: USD million, 2018-23

Figure 5: Forces driving competition in the digital advertising market in Germany, 2018

Figure 6: Drivers of buyer power in the digital advertising market in Germany, 2018

Figure 7: Drivers of supplier power in the digital advertising market in Germany, 2018

Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2018

Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2018

Figure 10: Drivers of degree of rivalry in the digital advertising market in Germany, 2018

Figure 11: Alphabet Inc: revenues & profitability

Figure 12: Alphabet Inc: assets & liabilities

Figure 13: Axel Springer SE: revenues & profitability

Figure 14: Axel Springer SE: assets & liabilities

Figure 15: eBay Inc: revenues & profitability

Figure 16: eBay Inc: assets & liabilities

Figure 17: Facebook, Inc.: revenues & profitability

Figure 18: Facebook, Inc.: assets & liabilities


List Of Table

List of Tables

Table 1: Germany digital advertising market value: USD million, 2014-18

Table 2: Germany digital advertising market category segmentation: USD million, 2018

Table 3: Germany digital advertising market geography segmentation: USD million, 2018

Table 4: Germany digital advertising market value forecast: USD million, 2018-23

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: key financials (USD )

Table 7: Alphabet Inc: key financial ratios

Table 8: Axel Springer SE: key facts

Table 9: Axel Springer SE: key financials (USD )

Table 10: Axel Springer SE: key financials (EUR)

Table 11: Axel Springer SE: key financial ratios

Table 12: eBay Inc: key facts

Table 13: eBay Inc: key financials (USD )

Table 14: eBay Inc: key financial ratios

Table 15: Facebook, Inc.: key facts

Table 16: Facebook, Inc.: key financials (USD )

Table 17: Facebook, Inc.: key financial ratios

Table 18: Germany size of population (million), 2014-18

Table 19: Germany gdp (constant 2005 prices, USD billion), 2014-18

Table 20: Germany gdp (current prices, USD billion), 2014-18

Table 21: Germany inflation, 2014-18

Table 22: Germany consumer price index (absolute), 2014-18

Table 23: Germany exchange rate, 2014-18

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Companies

Alphabet Inc

Axel Springer SE

eBay Inc

Facebook, Inc.

Company Profile

Company Profile Title

Digital Advertising in Germany

Summary

Digital Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.

- The German digital advertising market had total revenues of USD 8.0bn in 2018, representing a compound annual growth rate (CAGR) of 5.3% between 2014 and 2018.

- The mobile segment was the market's most lucrative in 2018, with total revenues of USD 5.2bn, equivalent to 65.0% of the market's overall value.

- 31.9% of Germany's advertising market is accounted for by digital channels, the majority of which is acquired by Google and Facebook, the most popular search engine and social media site in Germany.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Germany

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Germany

- Leading company profiles reveal details of key digital advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Germany digital advertising market with five year forecasts

Reasons to buy

- What was the size of the Germany digital advertising market by value in 2018?

- What will be the size of the Germany digital advertising market in 2023?

- What factors are affecting the strength of competition in the Germany digital advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Germany's digital advertising market?

READ MORE

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alphabet Inc

Axel Springer SE

eBay Inc

Facebook, Inc.

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: Germany digital advertising market value: USD million, 2014-18

Figure 2: Germany digital advertising market category segmentation: % share, by value, 2018

Figure 3: Germany digital advertising market geography segmentation: % share, by value, 2018

Figure 4: Germany digital advertising market value forecast: USD million, 2018-23

Figure 5: Forces driving competition in the digital advertising market in Germany, 2018

Figure 6: Drivers of buyer power in the digital advertising market in Germany, 2018

Figure 7: Drivers of supplier power in the digital advertising market in Germany, 2018

Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2018

Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2018

Figure 10: Drivers of degree of rivalry in the digital advertising market in Germany, 2018

Figure 11: Alphabet Inc: revenues & profitability

Figure 12: Alphabet Inc: assets & liabilities

Figure 13: Axel Springer SE: revenues & profitability

Figure 14: Axel Springer SE: assets & liabilities

Figure 15: eBay Inc: revenues & profitability

Figure 16: eBay Inc: assets & liabilities

Figure 17: Facebook, Inc.: revenues & profitability

Figure 18: Facebook, Inc.: assets & liabilities


List Of Table

List of Tables

Table 1: Germany digital advertising market value: USD million, 2014-18

Table 2: Germany digital advertising market category segmentation: USD million, 2018

Table 3: Germany digital advertising market geography segmentation: USD million, 2018

Table 4: Germany digital advertising market value forecast: USD million, 2018-23

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: key financials (USD )

Table 7: Alphabet Inc: key financial ratios

Table 8: Axel Springer SE: key facts

Table 9: Axel Springer SE: key financials (USD )

Table 10: Axel Springer SE: key financials (EUR)

Table 11: Axel Springer SE: key financial ratios

Table 12: eBay Inc: key facts

Table 13: eBay Inc: key financials (USD )

Table 14: eBay Inc: key financial ratios

Table 15: Facebook, Inc.: key facts

Table 16: Facebook, Inc.: key financials (USD )

Table 17: Facebook, Inc.: key financial ratios

Table 18: Germany size of population (million), 2014-18

Table 19: Germany gdp (constant 2005 prices, USD billion), 2014-18

Table 20: Germany gdp (current prices, USD billion), 2014-18

Table 21: Germany inflation, 2014-18

Table 22: Germany consumer price index (absolute), 2014-18

Table 23: Germany exchange rate, 2014-18

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Alphabet Inc

Axel Springer SE

eBay Inc

Facebook, Inc.