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Digital Advertising in India

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Details

Digital Advertising in India

Summary

Digital Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.

- In recent years, the market has experienced growth of at least 25% year-on-year, with the most growth experienced in 2016 when the market value increased by 42.9%.

- The Indian digital advertising market had total revenues of USD 0.2bn in 2018, representing a compound annual growth rate (CAGR) of 30.8% between 2014 and 2018.

- The mobile segment was the market's most lucrative in 2018, with total revenues of USD 137.3m, equivalent to 80.8% of the market's overall value.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in India

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in India

- Leading company profiles reveal details of key digital advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the India digital advertising market with five year forecasts

Reasons to buy

- What was the size of the India digital advertising market by value in 2018?

- What will be the size of the India digital advertising market in 2023?

- What factors are affecting the strength of competition in the India digital advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up India's digital advertising market?

READ MORE

Table Of Content

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alphabet Inc

Amazon.com, Inc.

Facebook, Inc.

Flipkart Internet Private Limited

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: India digital advertising market value: USD million, 2014-18

Figure 2: India digital advertising market category segmentation: % share, by value, 2018

Figure 3: India digital advertising market geography segmentation: % share, by value, 2018

Figure 4: India digital advertising market value forecast: USD million, 2018-23

Figure 5: Forces driving competition in the digital advertising market in India, 2018

Figure 6: Drivers of buyer power in the digital advertising market in India, 2018

Figure 7: Drivers of supplier power in the digital advertising market in India, 2018

Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2018

Figure 9: Factors influencing the threat of substitutes in the digital advertising market in India, 2018

Figure 10: Drivers of degree of rivalry in the digital advertising market in India, 2018

Figure 11: Alphabet Inc: revenues & profitability

Figure 12: Alphabet Inc: assets & liabilities

Figure 13: Amazon.com, Inc.: revenues & profitability

Figure 14: Amazon.com, Inc.: assets & liabilities

Figure 15: Facebook, Inc.: revenues & profitability

Figure 16: Facebook, Inc.: assets & liabilities


List Of Table

List of Tables

Table 1: India digital advertising market value: USD million, 2014-18

Table 2: India digital advertising market category segmentation: USD million, 2018

Table 3: India digital advertising market geography segmentation: USD million, 2018

Table 4: India digital advertising market value forecast: USD million, 2018-23

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: key financials (USD )

Table 7: Alphabet Inc: key financial ratios

Table 8: Amazon.com, Inc.: key facts

Table 9: Amazon.com, Inc.: key financials (USD )

Table 10: Amazon.com, Inc.: key financial ratios

Table 11: Facebook, Inc.: key facts

Table 12: Facebook, Inc.: key financials (USD )

Table 13: Facebook, Inc.: key financial ratios

Table 14: Flipkart Internet Private Limited: key facts

Table 15: India size of population (million), 2014-18

Table 16: India gdp (constant 2005 prices, USD billion), 2014-18

Table 17: India gdp (current prices, USD billion), 2014-18

Table 18: India inflation, 2014-18

Table 19: India consumer price index (absolute), 2014-18

Table 20: India exchange rate, 2014-18

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Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


Companies

Alphabet Inc

Amazon.com, Inc.

Facebook, Inc.

Flipkart Internet Private Limited

Company Profile

Company Profile Title

Digital Advertising in India

Summary

Digital Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.

- In recent years, the market has experienced growth of at least 25% year-on-year, with the most growth experienced in 2016 when the market value increased by 42.9%.

- The Indian digital advertising market had total revenues of USD 0.2bn in 2018, representing a compound annual growth rate (CAGR) of 30.8% between 2014 and 2018.

- The mobile segment was the market's most lucrative in 2018, with total revenues of USD 137.3m, equivalent to 80.8% of the market's overall value.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in India

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in India

- Leading company profiles reveal details of key digital advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the India digital advertising market with five year forecasts

Reasons to buy

- What was the size of the India digital advertising market by value in 2018?

- What will be the size of the India digital advertising market in 2023?

- What factors are affecting the strength of competition in the India digital advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up India's digital advertising market?

READ MORE

Scope

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

Alphabet Inc

Amazon.com, Inc.

Facebook, Inc.

Flipkart Internet Private Limited

Macroeconomic Indicators

Country data

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: India digital advertising market value: USD million, 2014-18

Figure 2: India digital advertising market category segmentation: % share, by value, 2018

Figure 3: India digital advertising market geography segmentation: % share, by value, 2018

Figure 4: India digital advertising market value forecast: USD million, 2018-23

Figure 5: Forces driving competition in the digital advertising market in India, 2018

Figure 6: Drivers of buyer power in the digital advertising market in India, 2018

Figure 7: Drivers of supplier power in the digital advertising market in India, 2018

Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2018

Figure 9: Factors influencing the threat of substitutes in the digital advertising market in India, 2018

Figure 10: Drivers of degree of rivalry in the digital advertising market in India, 2018

Figure 11: Alphabet Inc: revenues & profitability

Figure 12: Alphabet Inc: assets & liabilities

Figure 13: Amazon.com, Inc.: revenues & profitability

Figure 14: Amazon.com, Inc.: assets & liabilities

Figure 15: Facebook, Inc.: revenues & profitability

Figure 16: Facebook, Inc.: assets & liabilities


List Of Table

List of Tables

Table 1: India digital advertising market value: USD million, 2014-18

Table 2: India digital advertising market category segmentation: USD million, 2018

Table 3: India digital advertising market geography segmentation: USD million, 2018

Table 4: India digital advertising market value forecast: USD million, 2018-23

Table 5: Alphabet Inc: key facts

Table 6: Alphabet Inc: key financials (USD )

Table 7: Alphabet Inc: key financial ratios

Table 8: Amazon.com, Inc.: key facts

Table 9: Amazon.com, Inc.: key financials (USD )

Table 10: Amazon.com, Inc.: key financial ratios

Table 11: Facebook, Inc.: key facts

Table 12: Facebook, Inc.: key financials (USD )

Table 13: Facebook, Inc.: key financial ratios

Table 14: Flipkart Internet Private Limited: key facts

Table 15: India size of population (million), 2014-18

Table 16: India gdp (constant 2005 prices, USD billion), 2014-18

Table 17: India gdp (current prices, USD billion), 2014-18

Table 18: India inflation, 2014-18

Table 19: India consumer price index (absolute), 2014-18

Table 20: India exchange rate, 2014-18

Single User License:
Report can be used by individual purchaser only

Site License: 
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:  
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

Alphabet Inc

Amazon.com, Inc.

Facebook, Inc.

Flipkart Internet Private Limited