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Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy

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Details

Global mobile advertising (m-Advertising) market is expected to reach USD 354.76 billion in 2025, representing a 2019-2025 CAGR of 18.24% driven by a growing adoption of m-advertising service in global industries.

Highlighted with 87 tables and 82 figures, this 192-page report Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy is based on a comprehensive research of worldwide mobile advertising market by analyzing the entire global market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region.

Based on solution format, the global market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.

o Advertisement Campaign Solutions

o Reporting & Analytics Solutions

o Content Delivery Solutions

o Integrated Solutions

o Mobile Proximity Solutions

o Other Solutions

On basis of advertising type, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.

o Search Advertising

o Display Advertising

o Messaging Advertising

o In-App Advertising

o In-Game Advertising

o Websites Advertising

o Video Advertising

o Other Advertising Types

On basis of industry vertical, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.

o Media and Entertainment

o Consumer Goods & Retail Industry

o Banking, Financial Service & Insurance

o Telecommunication IT Sector

o Travel Industry

o Healthcare Sector

o Manufacturing & Supply Chain

o Transportation and Logistics

o Energy, Power, and Utilities

o Other Industries

On basis of mobile device, the global market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.

o Smartphones

o Tablets

o Laptops & Notebooks

o Other Devices

Geographically, the following regions together with the listed national markets are fully investigated:

o APAC (Japan, China, Australia, India, South Korea and Rest of APAC)

o Europe (Germany, France, UK, Italy, Spain, Rest of Europe)

o North America (U.S. and Canada)

o Latin America (Brazil, Mexico, Argentina, Rest of Latin America)

o RoW (UAE, Saudi Arabia, Qatar)

For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of all regional markets by country and split of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.

The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.

Specifically, potential risks associated with investing in global mobile advertising market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

AdColony, Inc.

AOL

Apple Inc.

Applovin Corporation

Avazu Inc.

Chartboost Inc.

Digital Turbine, Inc.

Facebook Inc.

Flurry Inc.

Flytxt

Google, Inc.

GoWide

GumGum Inc

Inmobi

Matomy Media Group Ltd.

Microsoft Corporation

Millenial Media

MoPub Inc.

Nokia

PassionTeck

SAP SE

Smaato Inc.

Tune, Inc.

Yahoo! Inc.

Yeahmobi

(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

READ MORE

Table Of Content

Scope

Table of Contents

1 Introduction 8

1.1 Industry Definition and Research Scope 8

1.1.1 Industry Definition 8

1.1.2 Research Scope 9

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 12

1.2.3 Secondary Data 12

1.2.4 Primary Data 12

1.2.5 Data Filtration and Model Design 13

1.2.6 Market Size/Share Estimation 14

1.2.7 Research Limitations 15

1.3 Executive Summary 16

2 Market Overview and Qualitative Analysis 19

2.1 Market Size and Forecast 19

2.2 Major Growth Drivers 20

2.3 Market Restraints and Challenges 23

2.4 Emerging Opportunities and Market Trends 26

2.5 Porter's Fiver Forces Analysis 29

3 Segmentation of Global Market by Solution Format 33

3.1 Market Overview by Solution Format 33

3.2 Global Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025 36

3.3 Global Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025 38

3.4 Global Market of Mobile Advertising via Content Delivery Solutions 2014-2025 39

3.5 Global Market of Mobile Advertising via Integrated Solutions 2014-2025 40

3.6 Global Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025 41

3.7 Global Market of Mobile Advertising via Other Solutions 2014-2025 42

4 Segmentation of Global Market by Advertising Type 43

4.1 Market Overview by Advertising Type 43

4.2 Global Mobile Search Advertising Market 2014-2025 46

4.3 Global Mobile Display Advertising Market 2014-2025 48

4.4 Global Mobile In-App Advertising Market 2014-2025 50

4.5 Global Mobile In-Game Advertising Market 2014-2025 51

4.6 Global Mobile Websites Advertising Market 2014-2025 52

4.7 Global Mobile Messaging Advertising Market 2014-2025 53

4.8 Global Mobile Video Advertising Market 2014-2025 54

4.9 Global Market of Other Mobile Advertising Types 2014-2025 55

5 Segmentation of Global Market by Industry Vertical 56

5.1 Market Overview by Industry Vertical 56

5.2 Global Mobile Advertising Market for Media and Entertainment 2014-2025 59

5.3 Global Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025 61

5.4 Global Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025 62

5.5 Global Mobile Advertising Market for Telecommunication IT Sector 2014-2025 64

5.6 Global Mobile Advertising Market for Travel Industry 2014-2025 65

5.7 Global Mobile Advertising Market for Healthcare Sector 2014-2025 66

5.8 Global Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025 67

5.9 Global Mobile Advertising Market for Transportation and Logistics 2014-2025 68

5.10 Global Mobile Advertising Market for Energy, Power, and Utilities 2014-2025 69

5.11 Global Mobile Advertising Market for Other Industries 2014-2025 70

6 Segmentation of Global Market by Mobile Device 71

6.1 Market Overview by Mobile Device 71

6.2 Global Mobile Advertising Market on Smartphones 2014-2025 74

6.3 Global Mobile Advertising Market on Tablets 2014-2025 75

6.4 Global Mobile Advertising Market on Laptops & Notebooks 2014-2025 76

6.4 Global Mobile Advertising Market on Other Mobile Devices 2014-2025 77

7 Segmentation of Global Market by Region 78

7.1 Geographic Market Overview by Region 2014-2025 78

7.2 North America Market 2014-2025 by Country 83

7.2.1 Overview of North America Market 83

7.2.2 U.S. Market 86

7.2.3 Canadian Market 90

7.3 European Market 2014-2025 by Country 93

7.3.1 Overview of European Market 93

7.3.2 Germany 96

7.3.3 UK 99

7.3.4 France 102

7.3.5 Spain 105

7.3.6 Italy 108

7.3.7 Rest of European Market 111

7.4 Asia-Pacific Market 2014-2025 by Country 112

7.4.1 Overview of Asia-Pacific Market 112

7.4.2 Japan 116

7.4.3 China 119

7.4.4 India 122

7.4.5 Australia 125

7.4.6 South Korea 128

7.4.7 Rest of APAC Region 131

7.5 Latin America Market 2014-2025 by Country 132

7.5.1 Argentina 135

7.5.2 Brazil 138

7.5.3 Mexico 141

7.5.4 Rest of Latin America Market 144

7.6 Rest of World Market 2014-2025 by Country 145

7.6.1 UAE 148

7.6.2 Saudi Arabia 151

7.6.3 Qatar 154

7.6.4 Other National Markets 157

8 Competitive Landscape 158

8.1 Overview of Key Vendors 158

8.2 Company Profiles 161

9 Investing in Global Market: Risk Assessment and Management 186

9.1 Risk Evaluation of Global Market 186

9.2 Critical Success Factors (CSFs) 189

RELATED REPORTS AND PRODUCTS 192


List Of Figure

List of Figures:

Figure 1. Research Method Flow Chart 11

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14

Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2025 16

Figure 4. Global Mobile Advertising Market by Revenue, 2014-2025, USD bn 19

Figure 5. Primary Drivers and Impact Factors of Global Mobile Advertising Market 20

Figure 6. Primary Restraints and Impact Factors of Global Mobile Advertising Market 23

Figure 7. Porter's Fiver Forces Analysis of Global Mobile Advertising Market 29

Figure 8. Breakdown of Global Mobile Advertising Market by Solution Format, 2018-2025, % of Revenue 34

Figure 9. Contribution to Global 2019-2025 Cumulative Revenue by Solution Format, Value (USD bn) and Share (%) 35

Figure 10. Global Market of Mobile Advertising via Advertisement Campaign Solutions, 2014-2025, USD bn 37

Figure 11. Global Market of Mobile Advertising via Reporting & Analytics Solutions, 2014-2025, USD bn 38

Figure 12. Global Market of Mobile Advertising via Content Delivery Solutions, 2014-2025, USD bn 39

Figure 13. Global Market of Mobile Advertising via Integrated Solutions, 2014-2025, USD bn 40

Figure 14. Global Market of Mobile Advertising via Mobile Proximity Solutions, 2014-2025, USD bn 41

Figure 15. Global Market of Mobile Advertising via Other Solutions, 2014-2025, USD bn 42

Figure 16. Breakdown of Global Mobile Advertising Market by Advertising Type, 2018-2025, % of Revenue 44

Figure 17. Contribution to Global 2019-2025 Cumulative Revenue by Advertising Type, Value (USD bn) and Share (%) 45

Figure 18. Global Mobile Search Advertising Market, 2014-2025, USD bn 47

Figure 19. Global Mobile Display Advertising Market, 2014-2025, USD bn 49

Figure 20. Global Mobile In-App Advertising Market, 2014-2025, USD bn 50

Figure 21. Global Mobile In-Game Advertising Market, 2014-2025, USD bn 51

Figure 22. Global Mobile Websites Advertising Market, 2014-2025, USD bn 52

Figure 23. Global Mobile Messaging Advertising Market, 2014-2025, USD bn 53

Figure 24. Global Mobile Video Advertising Market, 2014-2025, USD bn 54

Figure 25. Global Market of Other Mobile Advertising Types, 2014-2025, USD bn 55

Figure 26. Breakdown of Global Mobile Advertising Market by Industry Vertical, 2018-2025, % of Revenue 57

Figure 27. Contribution to Global 2019-2025 Cumulative Revenue by Industry Vertical, Value (USD bn) and Share (%) 58

Figure 28. Global Mobile Advertising Market for Media and Entertainment, 2014-2025, USD bn 60

Figure 29. Global Mobile Advertising Market for Consumer Goods & Retail Industry, 2014-2025, USD bn 61

Figure 30. Global Mobile Advertising Market for Banking, Financial Service & Insurance, 2014-2025, USD bn 63

Figure 31. Global Mobile Advertising Market for Telecommunication IT Sector, 2014-2025, USD bn 64

Figure 32. Global Mobile Advertising Market for Travel Industry, 2014-2025, USD bn 65

Figure 33. Global Mobile Advertising Market for Healthcare Sector, 2014-2025, USD bn 66

Figure 34. Global Mobile Advertising Market for Manufacturing & Supply Chain, 2014-2025, USD bn 67

Figure 35. Global Mobile Advertising Market for Transportation and Logistics, 2014-2025, USD bn 68

Figure 36. Global Mobile Advertising Market for Energy, Power, and Utilities, 2014-2025, USD bn 69

Figure 37. Global Mobile Advertising Market for Other Industries, 2014-2025, USD bn 70

Figure 38. Breakdown of Global Mobile Advertising Market by Mobile Device, 2018-2025, % of Revenue 72

Figure 39. Contribution to Global 2019-2025 Cumulative Revenue by Mobile Device, Value (USD bn) and Share (%) 73

Figure 40. Global Smartphone-based Mobile Advertising Market, 2014-2025, USD bn 74

Figure 41. Global Mobile Advertising Market on Tablets, 2014-2025, USD bn 75

Figure 42. Global Mobile Advertising Market on Laptops & Notebooks, 2014-2025, USD bn 76

Figure 43. Global Mobile Advertising Market on Other Mobile Devices, 2014-2025, USD bn 77

Figure 44. Geographic Spread of Worldwide Mobile Advertising Market, 2018-2025, % of Revenue 79

Figure 45. Contribution to Global 2019-2025 Cumulative Revenue by Region, Value (USD bn) and Share (%) 81

Figure 46. North American Mobile Advertising Market, 2014-2025, USD bn 84

Figure 47. Breakdown of North America Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 84

Figure 48. Contribution to North America 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 85

Figure 49. U.S. Mobile Advertising Market by Revenue, 2014-2025, USD mn 86

Figure 50. Canada Mobile Advertising Market by Revenue, 2014-2025, USD mn 90

Figure 51. European Mobile Advertising Market by Revenue, 2014-2025, USD bn 94

Figure 52. Breakdown of European Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 94

Figure 53. Contribution to Europe 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 95

Figure 54. Mobile Advertising Market in Germany by Revenue, 2014-2025, USD mn 96

Figure 55. Mobile Advertising Market in UK by Revenue, 2014-2025, USD mn 99

Figure 56. Mobile Advertising Market in France by Revenue, 2014-2025, USD mn 102

Figure 57. Mobile Advertising Market in Spain by Revenue, 2014-2025, USD mn 105

Figure 58. Mobile Advertising Market in Italy by Revenue, 2014-2025, USD mn 108

Figure 59. Mobile Advertising Market in Rest of Europe by Revenue, 2014-2025, USD mn 111

Figure 60. Asia-Pacific Mobile Advertising Market by Revenue, 2014-2025, USD bn 113

Figure 61. Breakdown of APAC Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 113

Figure 62. Contribution to APAC 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 115

Figure 63. Mobile Advertising Market in Japan by Revenue, 2014-2025, USD mn 116

Figure 64. Mobile Advertising Market in China by Revenue, 2014-2025, USD mn 119

Figure 65. Mobile Advertising Market in India by Revenue, 2014-2025, USD mn 122

Figure 66. Mobile Advertising Market in Australia by Revenue, 2014-2025, USD mn 125

Figure 67. Mobile Advertising Market in South Korea by Revenue, 2014-2025, USD mn 128

Figure 68. Mobile Advertising Market in Rest of APAC by Revenue, 2014-2025, USD mn 131

Figure 69. Latin America Mobile Advertising Market by Revenue, 2014-2025, USD bn 133

Figure 70. Breakdown of Latin America Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 133

Figure 71. Contribution to Latin America 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 134

Figure 72. Mobile Advertising Market in Argentina by Revenue, 2014-2025, USD mn 135

Figure 73. Mobile Advertising Market in Brazil by Revenue, 2014-2025, USD mn 138

Figure 74. Mobile Advertising Market in Mexico by Revenue, 2014-2025, USD mn 141

Figure 75. Mobile Advertising Market in Rest of Latin America by Revenue, 2014-2025, USD mn 144

Figure 76. Mobile Advertising Market in Rest of the World (RoW) by Revenue, 2014-2025, USD bn 146

Figure 77. Breakdown of RoW Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 146

Figure 78. Contribution to RoW 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 147

Figure 79. Mobile Advertising Market in UAE by Revenue, 2014-2025, USD mn 148

Figure 80. Mobile Advertising Market in Saudi Arabia by Revenue, 2014-2025, USD mn 151

Figure 81. Mobile Advertising Market in Qatar by Revenue, 2014-2025, USD mn 154

Figure 82. Growth Stage of Global Mobile Advertising Industry over the Forecast Period 158


List Of Table

List of Tables:

Table 1. Snapshot of Global Mobile Advertising Market, 2018-2025 17

Table 2. Main Product Trends and Market Opportunities in Global Mobile Advertising Market 26

Table 3. Global Mobile Advertising Market by Solution Format, 2014-2025, USD bn 34

Table 4. Global Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 44

Table 5. Global Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 57

Table 6. Global Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 72

Table 7. Global Mobile Advertising Market by Region, 2014-2025, USD bn 79

Table 8. Leading National Mobile Advertising Market by Revenue, 2018 and 2025, USD mn 82

Table 9. North America Mobile Advertising Market by Country, 2014-2025, USD mn 85

Table 10. U.S. Mobile Advertising Market by Solution Format, 2014-2025, USD bn 87

Table 11. U.S. Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 87

Table 12. U.S. Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 88

Table 13. U.S. Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 88

Table 14. Canada Mobile Advertising Market by Solution Format, 2014-2025, USD bn 91

Table 15. Canada Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 91

Table 16. Canada Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 92

Table 17. Canada Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 92

Table 18. Europe Mobile Advertising Market by Country, 2014-2025, USD mn 95

Table 19. Germany Mobile Advertising Market by Solution Format, 2014-2025, USD bn 97

Table 20. Germany Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 97

Table 21. Germany Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 98

Table 22. Germany Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 98

Table 23. UK Mobile Advertising Market by Solution Format, 2014-2025, USD bn 100

Table 24. UK Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 100

Table 25. UK Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 101

Table 26. UK Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 101

Table 27. France Mobile Advertising Market by Solution Format, 2014-2025, USD bn 103

Table 28. France Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 103

Table 29. France Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 104

Table 30. France Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 104

Table 31. Spain Mobile Advertising Market by Solution Format, 2014-2025, USD bn 106

Table 32. Spain Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 106

Table 33. Spain Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 107

Table 34. Spain Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 107

Table 35. Italy Mobile Advertising Market by Solution Format, 2014-2025, USD bn 109

Table 36. Italy Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 109

Table 37. Italy Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 110

Table 38. Italy Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 110

Table 39. APAC Mobile Advertising Market by Country, 2014-2025, USD mn 114

Table 40. Japan Mobile Advertising Market by Solution Format, 2014-2025, USD bn 117

Table 41. Japan Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 117

Table 42. Japan Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 118

Table 43. Japan Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 118

Table 44. China Mobile Advertising Market by Solution Format, 2014-2025, USD bn 120

Table 45. China Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 120

Table 46. China Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 121

Table 47. China Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 121

Table 48. India Mobile Advertising Market by Solution Format, 2014-2025, USD bn 123

Table 49. India Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 123

Table 50. India Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 124

Table 51. India Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 124

Table 52. Australia Mobile Advertising Market by Solution Format, 2014-2025, USD bn 126

Table 53. Australia Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 126

Table 54. Australia Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 127

Table 55. Australia Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 127

Table 56. South Korea Mobile Advertising Market by Solution Format, 2014-2025, USD bn 129

Table 57. South Korea Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 129

Table 58. South Korea Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 130

Table 59. South Korea Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 130

Table 60. Latin America Mobile Advertising Market by Country, 2014-2025, USD mn 134

Table 61. Argentina Mobile Advertising Market by Solution Format, 2014-2025, USD bn 136

Table 62. Argentina Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 136

Table 63. Argentina Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 137

Table 64. Argentina Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 137

Table 65. Brazil Mobile Advertising Market by Solution Format, 2014-2025, USD bn 139

Table 66. Brazil Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 139

Table 67. Brazil Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 140

Table 68. Brazil Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 140

Table 69. Mexico Mobile Advertising Market by Solution Format, 2014-2025, USD bn 142

Table 70. Mexico Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 142

Table 71. Mexico Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 143

Table 72. Mexico Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 143

Table 73. RoW Mobile Advertising Market by Country, 2014-2025, USD mn 147

Table 74. UAE Mobile Advertising Market by Solution Format, 2014-2025, USD bn 149

Table 75. UAE Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 149

Table 76. UAE Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 150

Table 77. UAE Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 150

Table 78. Saudi Arabia Mobile Advertising Market by Solution Format, 2014-2025, USD bn 152

Table 79. Saudi Arabia Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 152

Table 80. Saudi Arabia Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 153

Table 81. Saudi Arabia Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 153

Table 82. Qatar Mobile Advertising Market by Solution Format, 2014-2025, USD bn 155

Table 83. Qatar Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 155

Table 84. Qatar Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 156

Table 85. Qatar Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 156

Table 86. Risk Evaluation for Investing in Global Market, 2018-2025 187

Table 87. Critical Success Factors and Key Takeaways 190

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Products and Companies


Companies

AdColony, Inc.

AOL

Apple Inc.

Applovin Corporation

Avazu Inc.

Chartboost Inc.

Digital Turbine, Inc.

Facebook Inc.

Flurry Inc.

Flytxt

Google, Inc.

GoWide

GumGum Inc

Inmobi

Matomy Media Group Ltd.

Microsoft Corporation

Millenial Media

MoPub Inc.

Nokia

PassionTeck

SAP SE

Smaato Inc.

Tune, Inc.

Yahoo! Inc.

Yeahmobi

Company Profile

Company Profile Title

Global mobile advertising (m-Advertising) market is expected to reach USD 354.76 billion in 2025, representing a 2019-2025 CAGR of 18.24% driven by a growing adoption of m-advertising service in global industries.

Highlighted with 87 tables and 82 figures, this 192-page report Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy is based on a comprehensive research of worldwide mobile advertising market by analyzing the entire global market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

o Market Structure

o Growth Drivers

o Restraints and Challenges

o Emerging Product Trends & Market Opportunities

o Porter's Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region.

Based on solution format, the global market is segmented into the following sub-markets with annual revenue for 2014-2025 (historical and forecast) included in each section.

o Advertisement Campaign Solutions

o Reporting & Analytics Solutions

o Content Delivery Solutions

o Integrated Solutions

o Mobile Proximity Solutions

o Other Solutions

On basis of advertising type, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each segment.

o Search Advertising

o Display Advertising

o Messaging Advertising

o In-App Advertising

o In-Game Advertising

o Websites Advertising

o Video Advertising

o Other Advertising Types

On basis of industry vertical, the global market is analyzed on the following segments with annual revenue for 2014-2025 (historical and forecast) included in each section.

o Media and Entertainment

o Consumer Goods & Retail Industry

o Banking, Financial Service & Insurance

o Telecommunication IT Sector

o Travel Industry

o Healthcare Sector

o Manufacturing & Supply Chain

o Transportation and Logistics

o Energy, Power, and Utilities

o Other Industries

On basis of mobile device, the global market is analyzed on the following segments annual revenue for 2014-2025 (historical and forecast) included in each section.

o Smartphones

o Tablets

o Laptops & Notebooks

o Other Devices

Geographically, the following regions together with the listed national markets are fully investigated:

o APAC (Japan, China, Australia, India, South Korea and Rest of APAC)

o Europe (Germany, France, UK, Italy, Spain, Rest of Europe)

o North America (U.S. and Canada)

o Latin America (Brazil, Mexico, Argentina, Rest of Latin America)

o RoW (UAE, Saudi Arabia, Qatar)

For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of all regional markets by country and split of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.

The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.

Specifically, potential risks associated with investing in global mobile advertising market are assayed quantitatively and qualitatively through GMD's Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players:

AdColony, Inc.

AOL

Apple Inc.

Applovin Corporation

Avazu Inc.

Chartboost Inc.

Digital Turbine, Inc.

Facebook Inc.

Flurry Inc.

Flytxt

Google, Inc.

GoWide

GumGum Inc

Inmobi

Matomy Media Group Ltd.

Microsoft Corporation

Millenial Media

MoPub Inc.

Nokia

PassionTeck

SAP SE

Smaato Inc.

Tune, Inc.

Yahoo! Inc.

Yeahmobi

(Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

READ MORE

Scope

Table of Contents

1 Introduction 8

1.1 Industry Definition and Research Scope 8

1.1.1 Industry Definition 8

1.1.2 Research Scope 9

1.2 Research Methodology 11

1.2.1 Overview of Market Research Methodology 11

1.2.2 Market Assumption 12

1.2.3 Secondary Data 12

1.2.4 Primary Data 12

1.2.5 Data Filtration and Model Design 13

1.2.6 Market Size/Share Estimation 14

1.2.7 Research Limitations 15

1.3 Executive Summary 16

2 Market Overview and Qualitative Analysis 19

2.1 Market Size and Forecast 19

2.2 Major Growth Drivers 20

2.3 Market Restraints and Challenges 23

2.4 Emerging Opportunities and Market Trends 26

2.5 Porter's Fiver Forces Analysis 29

3 Segmentation of Global Market by Solution Format 33

3.1 Market Overview by Solution Format 33

3.2 Global Market of Mobile Advertising via Advertisement Campaign Solutions 2014-2025 36

3.3 Global Market of Mobile Advertising via Reporting & Analytics Solutions 2014-2025 38

3.4 Global Market of Mobile Advertising via Content Delivery Solutions 2014-2025 39

3.5 Global Market of Mobile Advertising via Integrated Solutions 2014-2025 40

3.6 Global Market of Mobile Advertising via Mobile Proximity Solutions 2014-2025 41

3.7 Global Market of Mobile Advertising via Other Solutions 2014-2025 42

4 Segmentation of Global Market by Advertising Type 43

4.1 Market Overview by Advertising Type 43

4.2 Global Mobile Search Advertising Market 2014-2025 46

4.3 Global Mobile Display Advertising Market 2014-2025 48

4.4 Global Mobile In-App Advertising Market 2014-2025 50

4.5 Global Mobile In-Game Advertising Market 2014-2025 51

4.6 Global Mobile Websites Advertising Market 2014-2025 52

4.7 Global Mobile Messaging Advertising Market 2014-2025 53

4.8 Global Mobile Video Advertising Market 2014-2025 54

4.9 Global Market of Other Mobile Advertising Types 2014-2025 55

5 Segmentation of Global Market by Industry Vertical 56

5.1 Market Overview by Industry Vertical 56

5.2 Global Mobile Advertising Market for Media and Entertainment 2014-2025 59

5.3 Global Mobile Advertising Market for Consumer Goods & Retail Industry 2014-2025 61

5.4 Global Mobile Advertising Market for Banking, Financial Service & Insurance (BFSI) 2014-2025 62

5.5 Global Mobile Advertising Market for Telecommunication IT Sector 2014-2025 64

5.6 Global Mobile Advertising Market for Travel Industry 2014-2025 65

5.7 Global Mobile Advertising Market for Healthcare Sector 2014-2025 66

5.8 Global Mobile Advertising Market for Manufacturing & Supply Chain 2014-2025 67

5.9 Global Mobile Advertising Market for Transportation and Logistics 2014-2025 68

5.10 Global Mobile Advertising Market for Energy, Power, and Utilities 2014-2025 69

5.11 Global Mobile Advertising Market for Other Industries 2014-2025 70

6 Segmentation of Global Market by Mobile Device 71

6.1 Market Overview by Mobile Device 71

6.2 Global Mobile Advertising Market on Smartphones 2014-2025 74

6.3 Global Mobile Advertising Market on Tablets 2014-2025 75

6.4 Global Mobile Advertising Market on Laptops & Notebooks 2014-2025 76

6.4 Global Mobile Advertising Market on Other Mobile Devices 2014-2025 77

7 Segmentation of Global Market by Region 78

7.1 Geographic Market Overview by Region 2014-2025 78

7.2 North America Market 2014-2025 by Country 83

7.2.1 Overview of North America Market 83

7.2.2 U.S. Market 86

7.2.3 Canadian Market 90

7.3 European Market 2014-2025 by Country 93

7.3.1 Overview of European Market 93

7.3.2 Germany 96

7.3.3 UK 99

7.3.4 France 102

7.3.5 Spain 105

7.3.6 Italy 108

7.3.7 Rest of European Market 111

7.4 Asia-Pacific Market 2014-2025 by Country 112

7.4.1 Overview of Asia-Pacific Market 112

7.4.2 Japan 116

7.4.3 China 119

7.4.4 India 122

7.4.5 Australia 125

7.4.6 South Korea 128

7.4.7 Rest of APAC Region 131

7.5 Latin America Market 2014-2025 by Country 132

7.5.1 Argentina 135

7.5.2 Brazil 138

7.5.3 Mexico 141

7.5.4 Rest of Latin America Market 144

7.6 Rest of World Market 2014-2025 by Country 145

7.6.1 UAE 148

7.6.2 Saudi Arabia 151

7.6.3 Qatar 154

7.6.4 Other National Markets 157

8 Competitive Landscape 158

8.1 Overview of Key Vendors 158

8.2 Company Profiles 161

9 Investing in Global Market: Risk Assessment and Management 186

9.1 Risk Evaluation of Global Market 186

9.2 Critical Success Factors (CSFs) 189

RELATED REPORTS AND PRODUCTS 192


List Of Figure

List of Figures:

Figure 1. Research Method Flow Chart 11

Figure 2. Bottom-up Approach and Top-down Approach for Market Estimation 14

Figure 3. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2018-2025 16

Figure 4. Global Mobile Advertising Market by Revenue, 2014-2025, USD bn 19

Figure 5. Primary Drivers and Impact Factors of Global Mobile Advertising Market 20

Figure 6. Primary Restraints and Impact Factors of Global Mobile Advertising Market 23

Figure 7. Porter's Fiver Forces Analysis of Global Mobile Advertising Market 29

Figure 8. Breakdown of Global Mobile Advertising Market by Solution Format, 2018-2025, % of Revenue 34

Figure 9. Contribution to Global 2019-2025 Cumulative Revenue by Solution Format, Value (USD bn) and Share (%) 35

Figure 10. Global Market of Mobile Advertising via Advertisement Campaign Solutions, 2014-2025, USD bn 37

Figure 11. Global Market of Mobile Advertising via Reporting & Analytics Solutions, 2014-2025, USD bn 38

Figure 12. Global Market of Mobile Advertising via Content Delivery Solutions, 2014-2025, USD bn 39

Figure 13. Global Market of Mobile Advertising via Integrated Solutions, 2014-2025, USD bn 40

Figure 14. Global Market of Mobile Advertising via Mobile Proximity Solutions, 2014-2025, USD bn 41

Figure 15. Global Market of Mobile Advertising via Other Solutions, 2014-2025, USD bn 42

Figure 16. Breakdown of Global Mobile Advertising Market by Advertising Type, 2018-2025, % of Revenue 44

Figure 17. Contribution to Global 2019-2025 Cumulative Revenue by Advertising Type, Value (USD bn) and Share (%) 45

Figure 18. Global Mobile Search Advertising Market, 2014-2025, USD bn 47

Figure 19. Global Mobile Display Advertising Market, 2014-2025, USD bn 49

Figure 20. Global Mobile In-App Advertising Market, 2014-2025, USD bn 50

Figure 21. Global Mobile In-Game Advertising Market, 2014-2025, USD bn 51

Figure 22. Global Mobile Websites Advertising Market, 2014-2025, USD bn 52

Figure 23. Global Mobile Messaging Advertising Market, 2014-2025, USD bn 53

Figure 24. Global Mobile Video Advertising Market, 2014-2025, USD bn 54

Figure 25. Global Market of Other Mobile Advertising Types, 2014-2025, USD bn 55

Figure 26. Breakdown of Global Mobile Advertising Market by Industry Vertical, 2018-2025, % of Revenue 57

Figure 27. Contribution to Global 2019-2025 Cumulative Revenue by Industry Vertical, Value (USD bn) and Share (%) 58

Figure 28. Global Mobile Advertising Market for Media and Entertainment, 2014-2025, USD bn 60

Figure 29. Global Mobile Advertising Market for Consumer Goods & Retail Industry, 2014-2025, USD bn 61

Figure 30. Global Mobile Advertising Market for Banking, Financial Service & Insurance, 2014-2025, USD bn 63

Figure 31. Global Mobile Advertising Market for Telecommunication IT Sector, 2014-2025, USD bn 64

Figure 32. Global Mobile Advertising Market for Travel Industry, 2014-2025, USD bn 65

Figure 33. Global Mobile Advertising Market for Healthcare Sector, 2014-2025, USD bn 66

Figure 34. Global Mobile Advertising Market for Manufacturing & Supply Chain, 2014-2025, USD bn 67

Figure 35. Global Mobile Advertising Market for Transportation and Logistics, 2014-2025, USD bn 68

Figure 36. Global Mobile Advertising Market for Energy, Power, and Utilities, 2014-2025, USD bn 69

Figure 37. Global Mobile Advertising Market for Other Industries, 2014-2025, USD bn 70

Figure 38. Breakdown of Global Mobile Advertising Market by Mobile Device, 2018-2025, % of Revenue 72

Figure 39. Contribution to Global 2019-2025 Cumulative Revenue by Mobile Device, Value (USD bn) and Share (%) 73

Figure 40. Global Smartphone-based Mobile Advertising Market, 2014-2025, USD bn 74

Figure 41. Global Mobile Advertising Market on Tablets, 2014-2025, USD bn 75

Figure 42. Global Mobile Advertising Market on Laptops & Notebooks, 2014-2025, USD bn 76

Figure 43. Global Mobile Advertising Market on Other Mobile Devices, 2014-2025, USD bn 77

Figure 44. Geographic Spread of Worldwide Mobile Advertising Market, 2018-2025, % of Revenue 79

Figure 45. Contribution to Global 2019-2025 Cumulative Revenue by Region, Value (USD bn) and Share (%) 81

Figure 46. North American Mobile Advertising Market, 2014-2025, USD bn 84

Figure 47. Breakdown of North America Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 84

Figure 48. Contribution to North America 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 85

Figure 49. U.S. Mobile Advertising Market by Revenue, 2014-2025, USD mn 86

Figure 50. Canada Mobile Advertising Market by Revenue, 2014-2025, USD mn 90

Figure 51. European Mobile Advertising Market by Revenue, 2014-2025, USD bn 94

Figure 52. Breakdown of European Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 94

Figure 53. Contribution to Europe 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 95

Figure 54. Mobile Advertising Market in Germany by Revenue, 2014-2025, USD mn 96

Figure 55. Mobile Advertising Market in UK by Revenue, 2014-2025, USD mn 99

Figure 56. Mobile Advertising Market in France by Revenue, 2014-2025, USD mn 102

Figure 57. Mobile Advertising Market in Spain by Revenue, 2014-2025, USD mn 105

Figure 58. Mobile Advertising Market in Italy by Revenue, 2014-2025, USD mn 108

Figure 59. Mobile Advertising Market in Rest of Europe by Revenue, 2014-2025, USD mn 111

Figure 60. Asia-Pacific Mobile Advertising Market by Revenue, 2014-2025, USD bn 113

Figure 61. Breakdown of APAC Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 113

Figure 62. Contribution to APAC 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 115

Figure 63. Mobile Advertising Market in Japan by Revenue, 2014-2025, USD mn 116

Figure 64. Mobile Advertising Market in China by Revenue, 2014-2025, USD mn 119

Figure 65. Mobile Advertising Market in India by Revenue, 2014-2025, USD mn 122

Figure 66. Mobile Advertising Market in Australia by Revenue, 2014-2025, USD mn 125

Figure 67. Mobile Advertising Market in South Korea by Revenue, 2014-2025, USD mn 128

Figure 68. Mobile Advertising Market in Rest of APAC by Revenue, 2014-2025, USD mn 131

Figure 69. Latin America Mobile Advertising Market by Revenue, 2014-2025, USD bn 133

Figure 70. Breakdown of Latin America Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 133

Figure 71. Contribution to Latin America 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 134

Figure 72. Mobile Advertising Market in Argentina by Revenue, 2014-2025, USD mn 135

Figure 73. Mobile Advertising Market in Brazil by Revenue, 2014-2025, USD mn 138

Figure 74. Mobile Advertising Market in Mexico by Revenue, 2014-2025, USD mn 141

Figure 75. Mobile Advertising Market in Rest of Latin America by Revenue, 2014-2025, USD mn 144

Figure 76. Mobile Advertising Market in Rest of the World (RoW) by Revenue, 2014-2025, USD bn 146

Figure 77. Breakdown of RoW Mobile Advertising Market by Country, 2018 and 2025, % of Revenue 146

Figure 78. Contribution to RoW 2019-2025 Cumulative Revenue by Country, Value (USD mn) and Share (%) 147

Figure 79. Mobile Advertising Market in UAE by Revenue, 2014-2025, USD mn 148

Figure 80. Mobile Advertising Market in Saudi Arabia by Revenue, 2014-2025, USD mn 151

Figure 81. Mobile Advertising Market in Qatar by Revenue, 2014-2025, USD mn 154

Figure 82. Growth Stage of Global Mobile Advertising Industry over the Forecast Period 158


List Of Table

List of Tables:

Table 1. Snapshot of Global Mobile Advertising Market, 2018-2025 17

Table 2. Main Product Trends and Market Opportunities in Global Mobile Advertising Market 26

Table 3. Global Mobile Advertising Market by Solution Format, 2014-2025, USD bn 34

Table 4. Global Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 44

Table 5. Global Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 57

Table 6. Global Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 72

Table 7. Global Mobile Advertising Market by Region, 2014-2025, USD bn 79

Table 8. Leading National Mobile Advertising Market by Revenue, 2018 and 2025, USD mn 82

Table 9. North America Mobile Advertising Market by Country, 2014-2025, USD mn 85

Table 10. U.S. Mobile Advertising Market by Solution Format, 2014-2025, USD bn 87

Table 11. U.S. Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 87

Table 12. U.S. Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 88

Table 13. U.S. Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 88

Table 14. Canada Mobile Advertising Market by Solution Format, 2014-2025, USD bn 91

Table 15. Canada Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 91

Table 16. Canada Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 92

Table 17. Canada Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 92

Table 18. Europe Mobile Advertising Market by Country, 2014-2025, USD mn 95

Table 19. Germany Mobile Advertising Market by Solution Format, 2014-2025, USD bn 97

Table 20. Germany Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 97

Table 21. Germany Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 98

Table 22. Germany Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 98

Table 23. UK Mobile Advertising Market by Solution Format, 2014-2025, USD bn 100

Table 24. UK Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 100

Table 25. UK Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 101

Table 26. UK Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 101

Table 27. France Mobile Advertising Market by Solution Format, 2014-2025, USD bn 103

Table 28. France Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 103

Table 29. France Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 104

Table 30. France Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 104

Table 31. Spain Mobile Advertising Market by Solution Format, 2014-2025, USD bn 106

Table 32. Spain Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 106

Table 33. Spain Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 107

Table 34. Spain Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 107

Table 35. Italy Mobile Advertising Market by Solution Format, 2014-2025, USD bn 109

Table 36. Italy Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 109

Table 37. Italy Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 110

Table 38. Italy Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 110

Table 39. APAC Mobile Advertising Market by Country, 2014-2025, USD mn 114

Table 40. Japan Mobile Advertising Market by Solution Format, 2014-2025, USD bn 117

Table 41. Japan Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 117

Table 42. Japan Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 118

Table 43. Japan Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 118

Table 44. China Mobile Advertising Market by Solution Format, 2014-2025, USD bn 120

Table 45. China Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 120

Table 46. China Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 121

Table 47. China Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 121

Table 48. India Mobile Advertising Market by Solution Format, 2014-2025, USD bn 123

Table 49. India Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 123

Table 50. India Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 124

Table 51. India Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 124

Table 52. Australia Mobile Advertising Market by Solution Format, 2014-2025, USD bn 126

Table 53. Australia Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 126

Table 54. Australia Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 127

Table 55. Australia Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 127

Table 56. South Korea Mobile Advertising Market by Solution Format, 2014-2025, USD bn 129

Table 57. South Korea Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 129

Table 58. South Korea Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 130

Table 59. South Korea Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 130

Table 60. Latin America Mobile Advertising Market by Country, 2014-2025, USD mn 134

Table 61. Argentina Mobile Advertising Market by Solution Format, 2014-2025, USD bn 136

Table 62. Argentina Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 136

Table 63. Argentina Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 137

Table 64. Argentina Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 137

Table 65. Brazil Mobile Advertising Market by Solution Format, 2014-2025, USD bn 139

Table 66. Brazil Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 139

Table 67. Brazil Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 140

Table 68. Brazil Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 140

Table 69. Mexico Mobile Advertising Market by Solution Format, 2014-2025, USD bn 142

Table 70. Mexico Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 142

Table 71. Mexico Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 143

Table 72. Mexico Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 143

Table 73. RoW Mobile Advertising Market by Country, 2014-2025, USD mn 147

Table 74. UAE Mobile Advertising Market by Solution Format, 2014-2025, USD bn 149

Table 75. UAE Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 149

Table 76. UAE Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 150

Table 77. UAE Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 150

Table 78. Saudi Arabia Mobile Advertising Market by Solution Format, 2014-2025, USD bn 152

Table 79. Saudi Arabia Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 152

Table 80. Saudi Arabia Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 153

Table 81. Saudi Arabia Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 153

Table 82. Qatar Mobile Advertising Market by Solution Format, 2014-2025, USD bn 155

Table 83. Qatar Mobile Advertising Market by Advertising Type, 2014-2025, USD bn 155

Table 84. Qatar Mobile Advertising Market by Industry Vertical, 2014-2025, USD bn 156

Table 85. Qatar Mobile Advertising Market by Mobile Device, 2014-2025, USD bn 156

Table 86. Risk Evaluation for Investing in Global Market, 2018-2025 187

Table 87. Critical Success Factors and Key Takeaways 190

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Companies

AdColony, Inc.

AOL

Apple Inc.

Applovin Corporation

Avazu Inc.

Chartboost Inc.

Digital Turbine, Inc.

Facebook Inc.

Flurry Inc.

Flytxt

Google, Inc.

GoWide

GumGum Inc

Inmobi

Matomy Media Group Ltd.

Microsoft Corporation

Millenial Media

MoPub Inc.

Nokia

PassionTeck

SAP SE

Smaato Inc.

Tune, Inc.

Yahoo! Inc.

Yeahmobi