Shopping Cart 0
Cart Subtotal
AED 0

Case Study: How destinations are targeting the ever growing LGBTQ+ market

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Single User License
AED 5487

Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only.
Print Option: No
Copy Option: No
Download Option: No
Deliverable Format : PDF viewable on the website via username

Site License
AED 10973

Multiple Users within the Company/ Enterprise
Print Option: Yes
Copy Option: Yes
Download Option: Yes
Deliverable Format : Excel, PDF viewable on the website via username

Corporate User License
AED 16460

Details

Case Study: How destinations are targeting the ever growing LGBTQ+ market

Summary

The 'LGBTQ' refers to Lesbian, Gay, Bisexual, Transgender and Queer. Whilst the '+' is an 'inclusive symbol' that refers to any other identities that fall under this bracket. Key players across the travel sector are supporting this market spurring economic and social development within their community. This case study takes a look at the LGBTQ+ traveler market and what opportunities and challenges face destinations trying to attract tourists from within the community.

This case study takes a close look at the LGBTQ+ traveler market and what opportunities and challenges face destinations trying to attract tourists from within the community. It also looks at key current destinations within this space, as well as developing destination markets and segments.

Scope

- Visibility on online communities and social media platforms has made this traveler type more visible than ever within global society making it an easily identifiable market segment.

- There is a rise in family travel for LGBTQ+ couples as more families adopt or undertake treatment. Key destinations are embracing this market tailoring different products to travellers' needs such as LGBTQ+ family orientated hotels and cruises.

- High spenders, more adventurous and a market that is easier to reach due to improved visibility; targeting and accepting the LGBTQ+ traveler acts as a powerful image for your destination in modern society.

Reasons to buy

- Gain an understanding of the dynamics of the LGBTQ+ market

- Analyze the opportunities this market presents for destinations.

- Assess the challenges this market presents for destinations.

- Understand what companies and destinations are already doing to support the LGBTQ+ community.

READ MORE

Table Of Content

Scope

Table of Contents

Overview

An insight into the LGBTQ+ market

Key travel players supporting the LGBTQ+ traveler

Key and developing destinations

Challenges

Opportunities

Appendix

References

Terminology and definitions

About the Author

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products and Companies


Companies

American Airlines

Delta

Hyatt

IHG

Marriott

Royal Caribbean International

RSVP Vacations

Thomas Cook

Virgin Holidays

Company Profile

Company Profile Title

Case Study: How destinations are targeting the ever growing LGBTQ+ market

Summary

The 'LGBTQ' refers to Lesbian, Gay, Bisexual, Transgender and Queer. Whilst the '+' is an 'inclusive symbol' that refers to any other identities that fall under this bracket. Key players across the travel sector are supporting this market spurring economic and social development within their community. This case study takes a look at the LGBTQ+ traveler market and what opportunities and challenges face destinations trying to attract tourists from within the community.

This case study takes a close look at the LGBTQ+ traveler market and what opportunities and challenges face destinations trying to attract tourists from within the community. It also looks at key current destinations within this space, as well as developing destination markets and segments.

Scope

- Visibility on online communities and social media platforms has made this traveler type more visible than ever within global society making it an easily identifiable market segment.

- There is a rise in family travel for LGBTQ+ couples as more families adopt or undertake treatment. Key destinations are embracing this market tailoring different products to travellers' needs such as LGBTQ+ family orientated hotels and cruises.

- High spenders, more adventurous and a market that is easier to reach due to improved visibility; targeting and accepting the LGBTQ+ traveler acts as a powerful image for your destination in modern society.

Reasons to buy

- Gain an understanding of the dynamics of the LGBTQ+ market

- Analyze the opportunities this market presents for destinations.

- Assess the challenges this market presents for destinations.

- Understand what companies and destinations are already doing to support the LGBTQ+ community.

READ MORE

Scope

Table of Contents

Overview

An insight into the LGBTQ+ market

Key travel players supporting the LGBTQ+ traveler

Key and developing destinations

Challenges

Opportunities

Appendix

References

Terminology and definitions

About the Author

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS


Companies

American Airlines

Delta

Hyatt

IHG

Marriott

Royal Caribbean International

RSVP Vacations

Thomas Cook

Virgin Holidays