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Case Study: How car rental companies attempt to achieve growth

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Details

Case Study: How car rental companies attempt to achieve growth

Summary

This case study provides a snapshot of the global car rental market and looks at how the leading market players are expanding. It provides case studies on a number of different strategies including acquisition, fleet expansion, and partnerships.

This case study looks at how leading car rental companies like Enterprise, Hertz, and Europcar and looking to expand. It analyzes their current startegies, providing detail on what they are doing, the rationale for this activity, and potential pitfalls.

Scope

- Three companies represent 95% of the USD 30bn car rental market in the US: Enterprise (Enterprise, National, Alamo), Hertz (Hertz, Dollar, Thrifty) and Avis (Avis, Budget, Payless).

- M&A is the most impactful growth strategy, it is a direct method to increase market share. Partnerships and fleet expansion are implemented as a way of creating differentiation.

- The car rental industry is in a transformational period. A change in consumer trends and ridesharing services have created significant disruption for traditional rental companies.

- Major companies either now have to introduce their own car sharing services to maintain market share, such as Enterprise's Car Club, or, adopt other proactive strategies such as realigning fleet sizes with actual demand, a method adopted by Hertz and Avis.

Reasons to buy

- Understand the dynamics of the global car rental market

- Gain an understanding of different growth strategies including: M&A, partnerships, fleet expansion and new technologies.

- Look at real-world company case studies involving the likes of Avis Budget, Enterprise, and Hertz.

READ MORE

Table Of Content

Scope

Table of Contents

Overview

Expansion in the car rental sector: Snapshot

Acquisition: Europcar

Fleet expansion: Enterprise

Partnership: Hertz

Enhancing mobile app experience: Avis

National companies affiliating with multi-nationals and vice-versa: Localiza & Hertz

Themes

References

About the author

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

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Products and Companies

Products

car rental, vehicle hire, car rental, vehicle rental, rental, car, Hertz, Avis, Budget, Dollar, Thrifty, Enterprise, Zipcar, Localiza, Europcar


Companies

Hertz

Avis

Budget

Dollar

Thrifty

Enterprise

Zipcar

Localiza

Europcar

Company Profile

Company Profile Title

Case Study: How car rental companies attempt to achieve growth

Summary

This case study provides a snapshot of the global car rental market and looks at how the leading market players are expanding. It provides case studies on a number of different strategies including acquisition, fleet expansion, and partnerships.

This case study looks at how leading car rental companies like Enterprise, Hertz, and Europcar and looking to expand. It analyzes their current startegies, providing detail on what they are doing, the rationale for this activity, and potential pitfalls.

Scope

- Three companies represent 95% of the USD 30bn car rental market in the US: Enterprise (Enterprise, National, Alamo), Hertz (Hertz, Dollar, Thrifty) and Avis (Avis, Budget, Payless).

- M&A is the most impactful growth strategy, it is a direct method to increase market share. Partnerships and fleet expansion are implemented as a way of creating differentiation.

- The car rental industry is in a transformational period. A change in consumer trends and ridesharing services have created significant disruption for traditional rental companies.

- Major companies either now have to introduce their own car sharing services to maintain market share, such as Enterprise's Car Club, or, adopt other proactive strategies such as realigning fleet sizes with actual demand, a method adopted by Hertz and Avis.

Reasons to buy

- Understand the dynamics of the global car rental market

- Gain an understanding of different growth strategies including: M&A, partnerships, fleet expansion and new technologies.

- Look at real-world company case studies involving the likes of Avis Budget, Enterprise, and Hertz.

READ MORE

Scope

Table of Contents

Overview

Expansion in the car rental sector: Snapshot

Acquisition: Europcar

Fleet expansion: Enterprise

Partnership: Hertz

Enhancing mobile app experience: Avis

National companies affiliating with multi-nationals and vice-versa: Localiza & Hertz

Themes

References

About the author

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

car rental, vehicle hire, car rental, vehicle rental, rental, car, Hertz, Avis, Budget, Dollar, Thrifty, Enterprise, Zipcar, Localiza, Europcar


Companies

Hertz

Avis

Budget

Dollar

Thrifty

Enterprise

Zipcar

Localiza

Europcar