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New Product Development/Acceptability

If you experiencing stagnation in your existing revenue streams you need to look for new growth strategies. Product development can give the required push to your business by introducing a new product or service. Ken Research can help you in formulating your new product development strategy or new service development strategy by understanding your long term strategic intent and business objectives behind product development or innovation. We undertake extensive market research analysis for new product development that can help you understand consumer preferences so that you can efficiently cater to the existing demand and gain a competitive edge over others.

Market research can efficiently answer questions like “How to plan new product lunch?” or “How to plan new service launch?” It gives insights pertaining to existing market size for a product or a service, existing trends and developments, business models and strategies, market segments, existing competition scenario, consumers willingness to pay and other purchasing parameters. Market research for new product launch enables you to identify key issues and opportunities so that you can tailor your product design and avoid costly mistakes. We can help you plan new product development in phased manner by providing insights and recommendation at every stage of product lifecycle. From understanding and establishing needs, to product launch and performance improvisation, we can help you position your product in the near as well as distant future.

Case Study


  • Case Study - I


  • Case Study : II


  • Case Study - I

    Overview & Background:
    The client is India’s leading manufacturer and designer for uPVC doors and windows. The client has firmly established itself as India's no. 1 windows and doors brand, with presence in more than 200 cities across the country
    Need For Consulting Services:
    The company requires research to understand the potential of residential and institutional target user assessment for uPVC doors and windows. The intention of the company was to understand potential customer willingness level towards uPVC doors and windows which has launched in the Indian market
    Ken Research Value Addition:
    Ken Research created a publication with comprehensive analysis on the market assessment of target users including residential, hospitality, retail and institutional sector including analysis on understanding willingness level for the uPVC doors and windows product.
    Client Action:
    The client has been able to successfully plan the launch of their product in specific end user application areas and was able to formulate the market entry strategy with targeted product positioning.
  • Case Study - II

    Overview & Background:
    The firm is primarily engaged in minimally-invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets. The client develops energy based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF). The company has offices in Israel, Asia, US and in Europe.
    Need For Consulting Services:
    The firm requires exclusive pre-product launch market intelligence to understand the potential customers willingness level towards a new energy based technology expected to be launched in the Indian market.
    Ken Research Value Add:
    Ken Research created a publication with comprehensive analysis on the market assessment of skin and hair clinics for the cosmetic laser device and their willingness level for the product along with the current take and recommendation on the competition and target positioning in the cosmetic laser device industry.
    Client Action:
    The client has been able to successfully plan the launch of the product in specific areas and was able to formulate the market entry strategy with targeted product positioning.
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