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Assessment of Existing Product Line

Increasing competitive pressure and ever changing consumer needs and wants necessitates companies to assess their product portfolio. Product line analysis is a key strategy that should be adopted to review business performance. Ken Research has expertise in product line and product mix analysis which can help you develop efficient product portfolio including mix of products with different growth rates and market shares.

Our research reports can help you realize the overall market size of your existing product lines, trends and developments, issues and challenges, growth drivers, market stage, key geographies for market entry, consumer trends and product innovation, assessment of competitor product line and future forecasts. All of this together will help you in the process of risk assessment and decision making analysis so that you can either incline your business strategy towards improvising your existing product line or you can adopt a new product strategy for developing new product line requirements. Our product portfolio strategy can help you in formulating an efficient product strategy which can enable you to exceed your business goals and targets.

Case Study


  • Case Study - I


  • Case Study : II


  • Case Study - I

    Overview & Background:
    Renowned company and is one of the largest OEM in India Automotive Sector.
    Need For Consulting Services:
    The company requires Ken Research to conduct research on the multi brand car service market in India to analyze the bottlenecks in their operations and implement changes to improve the business performance.
    Ken Research Value Addition:
    Ken Research provided end to end consultancy services that enabled the client to assess the opportunities and challenges in this line of business. We identified the business model for success, highlighted the reasons for non performance and provided ways on changing the business model. We also provided a detailed overview of other companies operating in this sector.
    Client Action:
    The client has leveraged on the intelligence to initiate conversation internally on improving the functioning of the business.
  • Case Study - II

    Overview & Background:
    The client is one of the major e-learning companies which is operating in the global market
    Need For Consulting Services:
    The company requires Ken Research to conduct research on Singapore E-learning market to get an idea on the competition front for the sector, which can enable them to frae competitive business strategy.
    Ken Research Value Add:
    Ken Research provided end to end consultancy services that enabled the client to assess the major players, their positioning in the market. We have also covered multiple financial and operating parameters for the major players.
    Client Action:
    The client has leveraged on the intelligence provided by Ken Research and has gain knowledge for major players and the strategy which the client has to adapt.
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