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In-Depth Analysis Of The Covid-19 Impact On The Philippines Pharmacy Retail Market: Ken Research
August 2020

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The global outbreak of Covid-19 virus has led to massive disruptions in all industries, especially the healthcare sector, testing the healthcare facilities of all the countries and caused major changes in the perception of health and fitness. The looming public health crisis has claimed over 660 thousand lives globally as of 28th July 2020 and apart from that, it continues to pose a threat to the lives, livelihoods, and businesses across the world.

The Philippines is in the top 30th worst Covid-19 hit countries in the world, with more than 83,000 cases as of 28th July 2020. The Philippines implemented one of the strictest and longest lockdown durations globally. On 16th March 2020, the Luzon Islands group was put on Absolute lockdown, and on 17th the state of calamity was declared nationwide. This lockdown was extended till June and after that different parts of the country were put under different regulations of lockdown depending on the number of cases on a regional level.

Philippines logged a GDP growth rate of -0.2% in the first quarter of 2020; this has happened for the first time in 22 years since 1988 that the Philippine economy has contracted. Tourism and Transportation were the worst affected sectors, only the services sector provided growth in the quarter. On the demand side, investments declined in the construction, durable production, and other sectors and private consumption were stagnant during the period.

Change in Consumer Attitude towards Health and Fitness: The Corona Virus Outbreak has forced the people to realize the importance of adopting health and fitness related activities in their daily lives. The people are making changes in their lifestyle and are becoming more accommodative to include different health beneficial activities. As per a survey, ~48% of people said that they will start exercising.

more frequently, ~80% said they have started consuming some Vitamins or Health Supplement Products, ~80% of people have started consuming nutritional food and drinking supplement, 88% started washing their hands more frequently and ~65% of people started using some Germ Preventive Product.

Government Making Regulation for Telemedicine and E-Prescriptions: In order to discourage people from going outside and reducing their visits to hospitals, the government of the Philippines has laid down regulations for usage of Telemedicine. It also made E-prescription a valid document and laid down regulations on how a patient can use these services for attaining medicines. The Department of Health is also partnering with different private entities in order to provide telemedicine services.

Corona Virus Impact on Pharmacy Operations: Pharmacies had to alter their operations in order to accommodate the new regulations being imposed in the country. No new major pharmacies started their operations due to lockdown. Majority of the pharmacies depending on the region had reduced their operational timings by 2-3 hours. Pharmacies which are located in malls had closed their stores in the Enhanced Community Quarantine (ECQ) area. The chain pharmacies had to update or implement new SOPs in order to accept E-Prescriptions. The lead time of delivery also increased significantly for online pharmacies. The pharmacies also witnessed supply chain issues due to the lockdown regulations. Also, in the past, the DOH had proactively cracked the operations of Ghost Pharmacies. The DOH is currently keeping a close tap on the operation of pharmacies in order to ensure that proper guidelines are being followed and no malpractices are happening in the industry.

Corona Virus Impact on Pharmacy Sales

The industry is expected to witness steady recovery from mid-2021 onwards and the sales volume reaching pre-COVID levels in the next few years. In the longer run, lubricant manufacturers are expected to shift towards online sales channels including e-commerce platforms, online marketplaces, and investing in an official online store, particularly for automotive lubricants, which accounts for the majority of the lubricants sales volume in the country. As a result of the Covid-19 pandemic, online buying is expected to dominate the buying preferences of consumers in the future. The market is having a high demand for generic medicines due to which new stores are focusing on generic medicine sales. Further, established chains such as TGP, Generika, Gamot Publiko have adopted the franchise model for store expansion. DOH has currently limited the option of online pharmacy to the pharmacies having physical stores, with the growth of telemedicine segment; we can expect some amendments in this rule which can help in easing the current situation of online pharmacy delivery. It is expected that the market will witness a CAGR of ~3.0% on the basis of revenue during 2019-2025F.

Key Segments Covered: -

By Market Structure (In USD Billion)

Organized Market

Unorganized Market

Type of Store Location (In USD Billion)

Standalone Pharmacy

Hospital Based Pharmacy

By Region (In USD Billion)




By Type of Sales (In USD Billion)

Prescribed Medicines

OTC Products

Non-Pharmaceutical Products

Medical Equipment

By Type of Drug (In USD Billion)



By Therapeutic Class (In USD Million)





Vitamins/Minerals /Nutrients



Gastro Intestinal







Companies Covered

Mercury Drug Corporation

Watsons Personal Care Stores

SouthStar Drug Inc.

The Generics Pharmacy

Rose Pharmacy

Generika Drugstores

Several Regional Players & Others

Key Target Audience

Pharmaceutical Manufacturer Companies

Pharmaceutical Importing Companies

Pharmaceutical Distributing Companies

Major Retail Companies

E-Commerce Pharmaceutical Retailers

Consultancy Companies

Industry Associations

Regulation Bodies

Time Period Captured in the Report:

Historical Period: 2014-2019

Forecast Period: 2020-2025

Key Topics Covered in the Report

Healthcare System in the Philippines

Major Hospitals & Doctors in the Women Healthcare

Usage of Contraception & Family Planning in the Philippines

Health Insurance in the Philippines

Supply Structure of the Philippines Pharmacy Retail Market

Trends & Development in the Philippines Pharmacy Retail Market

Issues & Challenges in the Philippines Pharmacy Retail Market

SWOT Analysis & BCG Matrix in the Philippines Pharmacy Retail Market

Philippines Pharmacy Retail Market Size & Segmentation, 2014-2019

Online Pharmacy Regulations in the Philippines

Telemedicine & Growth of Online Medical Consultation in the Philippines

Major Telemedicine Providers in the Philippines

Operating Model of Hybrid Pharmacies

Competition Scenario, Market Share, Cross Comparison of Major Players (Online & Offline) and Company Profile

Assessing Regional Pharmacies in the Philippines

Corona Virus Impact on the Consumer Behaviour & Pharmacy Sales

Future Market Size and Segmentations, 2019-2025F

Covid 19 Impact on the Philippines Pharmacy Retail Market

Analysts’ Recommendations

For More Information on The Research Report, Refer To Below Link: -

Philippines Pharmacy Retail Market

Related Reports by Ken Research: -

India E-Pharmacy Competition Benchmarking Report - A detailed analysis of major E-Pharmacy players in India

India Online and Offline Pharmacy Retail Market Outlook to 2025 - By Organized and Unorganized; By Standalone and Hospital based Pharmacy; By Product Category (Prescribed Drugs, OTC Drugs and Non-Pharmaceutical Goods) and Therapeutic Class

Germany Retail Pharmacy Market Outlook to 2023 - By Type of Pharmaceuticals (Prescription Only, Pharmacy-Only, Supplementary Products and Unrestricted OTC pharmaceuticals); By Number of Main and Franchise Pharmacies; and By Federal States; By Online Sales

Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications