In Qatar, the Catering Services Market has been effectively fueled by the infrastructure enlargement which has led to escalation in construction activities which in turn demand the catering services for labor camps. The government has apportioned substantial investment for the infrastructure, transport, hotels and stadia as it formulates to horde the 2022 FIFA World Cup. The Qatar saw more than 12 million invitees in 2016 majorly during Eid celebration happenings and the Qatar Summer Festival. QTA’s collaboration with the Ministry of Interior and Qatar Airways has promote simplified the visitors’ entry to Qatar. With the innovations of the Qatar hospitality segment, the catering services requirement augments in hotels. The Qatar has seen increasing number of health conscious people considering for light and nutritious food. Owing to the fluctuating predilections, many catering services have rationalized their fabrication procedure. The catering services segment has seen increasing requirement from the high income customers who prefer more exclusive premium products. This has made the catering corporates to revise their menus to involve the more variety food items from different cuisines.
The Qatar has 100+ catering service suppliers as of 2016. The captain players in the industry are Shaqab, Newrest Gulf Catering, Qatar Aircraft Catering Company and IFS Qatar. This market has seen an increase in the competition which is being fostered by the growing requirement and increasing usage of the technology and innovation. Since the chief clients hire on predetermined basis, these players contend to attribute the contracts for longer duration to warrant the regular orders and intensification profits. They proposal dissimilar menus and customization services couturier for dissimilar end users.
Furthermore, they pamper in innumerable marketing happenings to build their brand equity and reliability. Some of the activities involve email marketing made to order for detailed customs, brochures, pamphlets and fliers disseminated at corporate offices, schools and hospitals and consolidating tastings and open houses.
Additionally, based on the region, it is predicted that the Asia-Pacific will conquer for more market share in following years, particularly in China, also fast increasing India and Southeast Asia regions. North America, specifically The United States, will still play an imperative role which cannot be disregarded. Any changes from United States might affect the improvement trend of Restaurant Catering Software.
Additionally, the market is at a mid growth stage with an unremitting anticipation of countersigning significant growth in the current future. Developments in caterers' service portfolio to encounter the fluctuating predilections of numerous sectors across all foremost and minor provinces of Thailand have led to an upwelling in the revenues of the overall catering industry. Offering food services to the increasing numbers of students in several educational institutions around the Thailand supported the growth of market players.
Although, the large players in the global catering market are effectively implementing the strategies for enlarging the business premises while attributing the small enterprises, identifying and studying the policies of the government and determining the strategies of the competitors. Therefore, in the coming years, it is anticipated that the market of global catering market will increase around the globe more enormously over the coming decades.
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Ankur Gupta, Head Marketing & Communications