Water purifier is a purification system used to remove the suspended solids, undesirable materials, chemicals, and gases to make water fit for special purpose. It is used for various processes for instance adsorption, sieving, ion exchanges, biological metabolite transfer, and other processes in order to remove impurities from water. It cleans water based on the use of water such as drinking water, agricultural irrigation purpose, public & private aquaria, and for the use of ponds & swimming pools.
According to study, “Water Purifier Market by Product (RO Water Purifier, UV Water Purifier, Activated Carbon Filters), End-User (Commercial and Residential), and Region (North America, Asia-Pacific, Europe, Rest of World)-Global Forecast to 2025” the key companies operating in the water purifier market are Pentair Plc., 3M, BWT AG, Hindustan Unilever Limited (HUL), Culligan, EcoWater Systems LLC, Amway Corp., Coway Co., Ltd., Mitsubishi Chemical Corporation, Toray Industries, Inc., Brita LP, Koninklijke Philips N.V., Panasonic Corporation, Enmetec GmbH, Carrier Midea India, Eureka Forbes, KENT RO Systems Ltd., A. O. Smith India Water Products Pvt. Ltd., Livpure Pvt. Ltd., Ningbo Lamo Drinking Water Equipment Co., Ltd., Shenzhen Angel Drinking Water Equipment Co., Ltd. The renowned market players have focused on launching well-equipped products using advanced water purification technologies.
Based on product, water purifier market is segmented into Reverse Osmosis (RO) water purifier, activated carbon filters and UV water purifier. RO segment dominates the market owing to their performance efficiency, regular technological innovation and low electricity consumption. Based on devices, market is segmented into countertop, wall mounted, faucet-mounted, tabletop, and under-the-sink (UTS). Based on distribution channel, market is segmented into direct sales, retail sales and online sales. Based on portability, market is segmented into portable water purifier and non-portable water purifier. Non-portable segment is expected to witness lucrative growth rate due to increase in adoption among hospitals, households & corporate offices, and rise in availability at affordable cost during the forecast period. Based on accessories, market is segmented into pitcher filter, shower filter, under sink filter, water dispenser, faucet mount, counter top, replacement filters, whole house and others. In addition, based on end-user, market is segmented into residential and commercial. The residential segment is projected to grow at a rapid pace during the forecast period because of rise in population & rapid urbanization across the world.
The water purifier market is driven by surge in incidence of waterborne diseases, followed by growth in development of the food & beverage industry, rise in disposable income of people, growth in water pollution due to industrial development and upsurge in concerns toward health. However, increase in demand for substitutes may impact the market. Moreover, rise in demand in emerging economies is a key opportunity for market.
Based on geography, the Asian-Pacific region dominates the water purifier market owing to high levels of water pollution and rise in demand from end-users in the region. The North-American and European regions are estimated to witness highest growth rate due to rise in technological advancements and increase in number of health-conscious people over the forecast period. It is predictable that future of the market will be bright as a result of growth in population, increase in demand of household products and lack of clean water during the forecast period.
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Ankur Gupta, Head Marketing & Communications