Car wash and car care business in the country evolved after the introduction of several online mobile app aggregators that tend to connect users with car wash service providers. Some of the leading companies operating in Saudi Arabia include Car Spa, Car Hub, Ezhalha, Morni and others.
Analysts at Ken Research in their latest publication “Competition Benchmarking in Saudi Arabia Online Car Wash Market – Saudi Arabia’s Desert Conditions, Increasing Car Parc and Strong Demand for Luxury Cars to Collectively offer Opportunities for Car Wash among Online Players in Future)” believed that the car wash services within Saudi Arabia will increase owing to the rising number of smartphone users and internet penetration in the country; adoption of high end car wash service portfolio, technological advancements, rising importance of intensive cleaning and car maintenance services and others.
In accordance with Saudi Gazette, the total number of car parc i.e. total vehicles in operation within the KSA region stood at 7.3 million in the year 2017 along with 438,000 new passenger cars and 110,000 new commercial vehicles sold during 2017. This number was observed to increase from 7.1 million vehicles in 2013 and was estimated at 7.4 million vehicles during 2018P. Rising vehicle parc in the KSA is setting multiple opportunities for several car maintenance service providers.
Automotive sector in the Kingdom of Saudi Arabia (KSA) was witnessed to grow over the past few years thereby, indicating huge potential for enhanced car wash / car care products and services to match this growth. The total number of new vehicle registrations (including private, taxi, trucks, bus, motor-cycle and other vehicles) within the KSA region was evaluated at 1,569,157 during 2018 thereby, increasing at a growth rate of 10.7% from 1,417,486 in 2017.
The primitive / traditional bucket wash is still present in the region, which has to be replaced with a machine wash system, as the industry is growing at slower pace.
The car wash market of KSA has been operating in an early growth stage where the market is being majorly dominated by unorganized car wash service providers who do not have more than one service center in the country. Car wash companies operating in Saudi Arabia have shifted their focus towards providing different type of car wash services such as steam wash, car waxing and polishing, waterless car wash. Apart from that, they specialize in providing road side assistance and car maintenance.
The car servicing segment within Saudi Arabia is very dynamic and consists of all sorts of customers who tend to keep their car waxed and washed at regular intervals (daily /weekly / monthly). On the other hand, the target audience also includes those customers who tend to opt for long lasting protecting solutions. Considering the difficult weather conditions present in the region, including thehigh frequency of sand storms, there is a critical need for more intensive cleaning and other maintenance service. Heavy consumption and lack of water resources in the Middle East region are driving organizations to adopt innovative, cost effective and sustainable methods to save water and money. In the KSA, regular sandstorms make deep cleaning and maintenance services a necessity in the Kingdom. In accordance with the Saudi Gazette, the average water consumption rate in a traditional car wash was observed to be double than that of a self-wash bay thus, equivalent of approximately 150 liters of water for each vehicle with the capital city, Riyadh.
The growing number of cars as well as the economic development in the KSA has made it one of the most promising markets in the car wash industry. By 2020, there will be 60.0% more cars on the roads of Middle-Eastern countries. The territory's desert conditions along with extra heat, the amount of new cars and a strong luxury car market in the KSA offer opportunities for car wash among online players in future.
Key Segments Covered
Car Wash Services
Car Wash via Service Center
Mobile Wash Service at Doorstep
Key Target Audience
Independent Car Wash Service Providers
Online Car Wash Service Providers
Mobile Car Wash Service Providers
Car Maintenance and Car Care Service Providers
Car Wash Equipment Players
OEM Service Stations
Multi-Brand Car Outlets
Private Equity and Venture Capitalists
Time Period Captured in the Report:
Market Size - 2018
Key Topics Covered in the Report
Saudi Arabia Car Wash Market Overview and Size
Saudi Arabia Online Car Wash Market Size By Gross Transaction Value, 2018
Business Model / Operating Model in Saudi Arabia Online Car Wash Market
Competitive Scenario of Major Car Wash Service Providers Operating in the Saudi Arabia Online Car Wash Market
Strengths and Weaknesses of Major Car Wash Service Providers (CarSpa, Ezhalha, Car Hub and Morni) Operating in Saudi Arabia Online Car Wash Market
Company Profile of Major Mobile App Aggregators (CarSpa, Ezhalha, CarHub and Morni) Operating in Saudi Arabia Online Car Wash Market
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Ankur Gupta, Head Marketing & Communications