How UAE Test Preparation Market Evolved?
The number of enrollments in Test Preparation Market in UAE has grown at a moderate CAGR of ~% during the period 2013-2018.
Courses such as IELTS, TOEFL and SAT have more enrollments as the people in gulf countries prefer to move to foreign countries such as UK and Europe than coming to India for continuing engineering and medical studies.
The enrollments in Pre engineering is almost double in comparison to pre medical enrollments. The rate of growth for pre medical entrance exams enrollments is ~% in 2013-2018 which is more than engineering enrollments in the test prep centers.
The fees charged by the test prep institutes for pre engineering and medical entrance exams is USD ~ which is almost double in comparison to other foreign based exams in UAE.
The revenue of UAE test prep market was evaluated to grow from USD ~ million in 2013 to USD ~ million in the year 2018 at a compounded annual growth rate (CAGR) of ~% during the period.
The demand for high quality higher education by the UAE population and rising competition in the market has increased the need to enroll into the best test preparation centers in the country.
GRE has seen major growth at a CAGR of ~ % and GMAT had seen a negative growth of CAGR~% in terms of revenue during the period 2013-2018.
The revenue attained by foreign based exams such as SAT was around USD ~ million which was way much more in comparison to pre engineering and medical exams in UAE in 2018.
UAE Test Preparation Market Segmentation
UAE (Pre Engineering and Pre Medical) Test Preparation Industry Size (By Enrollment)
The enrollments of pre engineering exams were almost twice in comparison to pre medical exams in 2018. Students prefer enrolling them in Grade 11 for two year integrated program. Dubai has more competition in terms of number of institutes and their respective branches. Abu Dhabi lacks in availability of good institutes in the emirate and is still not exposed to big players in the market. Sharjah is the next best destination for coaching institutes due to proximity near Dubai.
Foundation Courses (Grade 9- Grade 10)
The institutes start providing foundation courses from grade 6 for subjects such as math and science to clear the concepts for pre engineering and pre medical entrance exams. The enrollments and penetration rate of the students in Grade 10 are more than Grade 9 in these institutes in all emirates for foundation courses. Separate batches for ICSE and CBSE based curriculum are conducted by the institutes. The fee charged by test prep institutes for grade 9 and Grade 10 is USD ~ for each student per year.
Indian Schools in UAE
The schools with British curriculum are more popular than Indian based curriculum schools in UAE. The enrollments of Indian students in Indian schools are more in Dubai than in Sharjah and Abu Dhabi due to more expat population in Dubai. Indian schools are partnering with online and offline resources in order to have similar structure and better results.
UAE Online platforms
The tutoring market still opts for traditional methods of teaching and the shift to online tutoring for Grade 6 to Grade 12 is still in a transitional phase and more tutoring centers are entering in the market.
Platform such as teachmenow.com are moving the teachers on common platform for online services and boosting the growth in the industry. Online platforms such as BYJUs, Askiitians and many more platforms provide pre recorded video lectures at cheaper rates that can be accessed by the student at any time.
Competive Scenario in UAE Test Preparation Market, 2018
The test preparation market is extremely concentrated among few players’ that are able to charge premium fees over others. The market is largely organized in UAE and has high potential to grow in future. Very less percentage of the market is catered by small local institutes and other unorganized players. Many new Indian players such as Resonance and MNR institute that have recently entered are keeping their prices close to Indian standards and providing stiff competition to already established local players in the market.
Dubai is the first choice of all the institutes to set up their branch followed by expansion to other emirates specially Sharjah due to the proximity to Dubai. Major regions where almost all the players have opened the Centers in UAE are Karama, Al Nahda, Bur Dubai, Al Nahda, Abushagara and Hamdan Street. The institutes are competing in parameters such as number of branches, batch size, fee charged, number of batches, discounting strategies and scholarship criteria.
Key Segments Covered
UAE overall Test prep market size
UAE (pre engineering and pre medical) test prep industry size by enrollments
Dubai Test Prep Market
Abu Dhabi Test Prep Market
Sharjah Test Prep Market
Foundation Courses (Grade 9-Grade10)
Institutes Covered (Offline Players)
Stree Resonance Institute
Career Launcher Institute
Knowledge Planet Institute
Online Players Covered
Key Target Audience
Test Preparation Institutes
Online tutoring Companies
New entrant in Indian Schools in UAE
Time Period Captured in the Report:-
Historical Period – 2013-2018
Forecast Period – 2019-2023
Key Topics Covered in the Report:-
UAE Overall Market Size by Enrollments and Revenue
UAE Pre Engineering and Pre Medical Industry Size by Enrollments
Indian Schools in UAE
UAE Online Tutoring Market
Critical Success Factors
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Ankur Gupta, Head Marketing & Communications