How is Baby Food Market is Positioned in the UAE?
The baby food market of UAE is presently in its growth stage and in terms of retail sales; the market was evaluated at AED ~ million in 2012 which was witnessed to increase to AED ~ million in 2017 at a five year CAGR of ~% during the period 2012-2017. The market displayed a strong competitive scenario where international players which hold majority of the stake are constantly trying to increase their existing market share with emerging domestic players in the industry. This makes the UAE baby food market import oriented. The market is also very receptive to newness and innovations for instance, camel milk based baby food products and halal baby food products have gained a lot of popularity in the country.
However, despite the fact that government is encouraging breast feeding among new mothers and the oil price shock of mid 2014 that continued till 2015, the baby food market has shown consistent growth. Additionally, increasing demand for organic baby food has been observed which is though costlier but healthier as it is free of synthetic fertilizers and pesticides. Among the presently available channels of distribution required to sell baby food products in the markets of UAE, the majority of the stake is held by offline retail stores. The market share of internet retailing is expected to rise in the near future as UAE people will start preferring non-store based channels of retailing due to their time, effort and money saving benefits. Overall, the market is showing positive signs of both growth and development which will attract more players to the market.
UAE Baby Food Market Segmentation
By Food Category: Since milk formula is the most conventional and trustworthy baby food product in the market and is considered as the prime substitute of mother’s milk therefore, it was the leading market segment in the year 2017 with a revenue share of ~% of baby food products by value. The second highest market share was held by dried baby food standing at ~% which is also a very common product within the UAE. The remaining baby food categories such as prepared baby food, and other baby food has collectively contributed towards a minimal revenue share of ~% in UAE baby food market in the year 2017.
By Type of Milk Formula: The majority of the milk formula sales in UAE baby food market contributed through growing-up milk formula products. The market share held by the particular segment stood at ~% of the total milk formula sales by value in the year 2017. The market shares for other milk formula types include follow-on milk formula at ~% and standard milk formula at ~% in 2017. The remaining share was captured by special baby milk which is primarily required by infants with special nutritional needs or they are allergic to some specific ingredient.
By Age Group: The segmentation of baby food products by age group is only out of milk formula and doesn’t include baby food product categories such as dried baby food, prepared baby food and other baby food. The leading category was baby food products for infants that are 12+ months old as their market share in terms of retail sales was ~% in 2017. The remaining share was held by baby food products for infants in the age groups, 0-6 months old and 6-12 months old standing at ~% and ~% respectively in the year 2017.
By Nature: In terms of nature of the baby food product, maximum share for retail sales was held by inorganic baby food thus, evaluated at ~% while the remaining ~% was held by organic baby food in 2017 as inorganic items costs much lesser than their organic counterpart therefore making them the most preferred category. This segmentation includes baby food categories such as dried baby food, prepared baby food and other baby food but not milk formula.
By Region: In terms of region, Dubai established itself as market leader by capturing a massive revenue share of ~% for retail sales of baby food in the year 2017. It was followed by Abu Dhabi with a market share of ~% in 2017. Dubai and Abu Dhabi happens to have a high infant population coupled with rising household incomes in these regions as compared to other emirates. Lastly, the remaining emirates namely Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain held very low market shares collectively standing at ~% in the year 2017.
Key Segments Covered:-
Food Category (Dried Baby Food, Prepared Baby Food, Milk Formula, and Other Baby Food)
Types of Milk Formula
Nature of Food (Inorganic Baby Food, and Organic Baby Food)
By Region (Abu Dhabi, Ajman, Sharjah, Dubai, Fujairah, Ras Al Khaimah and Umm Al Quwain)
By Channels of Distribution (Hypermarkets, Supermarkets, Independent Small Grocers, Health and Beauty Specialist, Other Foods and Non Grocery Specialist and Internet Retailing)
Key Target Audience:-
Baby Product Manufacturers
Baby Product Distributors
Baby Food Store Retailing
NGO’s Supporting Baby Food and Care
Online Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2012- 2017
Forecast Period: 2018- 2022
Abbott laboratories Inc.
Other Companies (Kraft Heinz Co, Hipp GmBH & Co Vertrieb KG and Hero Group GmbH)
For more information on the research report, refer to below link:-
Ankur Gupta, Head Marketing & Communications