Businesses have to create a right pricing strategy in order to stay competitive and maximize their revenue and market share. An effective pricing strategy is based on pricing research which helps you in analyzing the changes in consumer behavior in response to price changes and can also help in realizing consumer’s willingness to pay in order to determine an optimal price for your new product. There are various pricing analytics models and tools such as Conjoint Analysis, Gabor-Granger Analysis, Van Westendorp Price Sensitivity Monitor and Brand Price Trade-Off (BPTO) technique which can be used to formulate a pricing strategy which ensures profitability and growth in your business. Our market research reports will give you insights to competitor’s product and pricing analysis which will help you in benchmarking your strategy with your competitor. Competitive intelligence will help you understand best practice in business which will enable you to adopt appropriate pricing strategy.