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Our Pricing Strategy will support you in complementing your Business Development Plans and beating the competition

We can help you capitalize on your product’s unique value proposition, by understanding the improvement opportunities and optimizing your pricing effectively

We work closely with your team and assist your Organization with a tailored Pricing Strategy, along with a practical implementation plan for the same

Our Pricing Support, coupled with Market Intelligence, helps you unlock sustained growth across geographies and products

Our pricing domain experts have experience across multiple geographies and a wide range of industries, spanning across B2B and B2C markets

  • Retail
  • Consumer Products
  • Automotive
  • Logistics
  • Manufacturing & Construction
  • Chemicals
  • Agriculture
  • Defence
  • Healthcare
  • Education
  • Media
  • Financial Services
 
  • India
  • Saudi Arabia
  • Egypt
  • Qatar
  • Kuwait
  • UAE
  • Oman
  • Thailand
  • Malaysia
  • Vietnam
  • Philippines
  • Indonesia
  • Australia
  • Americas

Our Pricing Exercise shortlists the Pricing Strategy that is the most effective in augmenting Market Adoption and Business Profitability

Market Intelligence through Sector Analysis, Consumer Behaviour Analysis, Competition Analysis and Cost-Benefit Analysis

Client Results

Pricing for Expansion Strategy Perspective – Leading E-Learning Companies

Background
The client is one of the major e-learning companies which is operating in the global market

Need For Consulting Services
The company required Ken Research to conduct research on Singapore E-learning market to get an idea on the competition and pricing for the LMS products, which could enable them to form competitive business strategy

Ken Research Value-Add
Ken Research provided end to end consultancy services that enabled the client to assess the major players, their positioning and prices of different products in the market. We have also covered multiple financial and operating parameters for the major players. The client leveraged on the intelligence provided by Ken Research and has gain knowledge for major players and the strategy which the client has to adapt.

Pricing-Costing Market Assessment– India AAC Blocks Market

Background
The client is leading Japanese manufacturer of AAC Bricks, light weight concrete blocks and other green building materials, which is specialized in offering durable and eco-friendly construction materials

Need For Consulting Services
The company requires research to understand the current market for AAC blocks, pricing and cost of using AAC blocks to create a wall to compare it with other substitute available in the market. The client also requires to understand the future potential and strategies to penetrate the market for AAC block

Ken Research Value Add
Ken Research assisted in understanding prices of different types of AAC blocks used to construct walls, and helped the client understand the pricing methodology, costing related aspects, and consumer decision making behavior while choosing AAC blocks in the market

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