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Micromax India and VU Televisions are the Emerging Players in India Large Appliances Market: Ken Research

Posted on 12 December 2016 by KenResearch Consumer Products and Retail,

Large appliances are regarded as basic household electrical appliances which are used in everyday life to have better living and working experience. These appliances include air conditioner, refrigerator, washing machine, and television. The industry has seen tremendous changes in the past few years discerned by demand for innovative and smart products. The advent of IOT has further prospered the preferences for smart technologies in large appliances. The evolution of distribution centers in India for large appliances in the form of online and multi brand outlets have led to phenomenal growth of sales.

Indian large appliances industry has become one of the fastest growing sectors. With the GST constitutional amendment bill passed by the Rajya Sabha followed by some state legislatures, the government hopes that it would be able to implement GST from April 2017.

GST will be beneficial to the consumer durable industry as the companies currently pay tax in the range of 20-25% currently which is likely to come down. The GST regime will also reduce the price differential between the organized and unorganized players. Further logistics and inventory handling costs for the companies is also expected to decline. All this would lead to lower prices for the end consumer and thereby result in higher demand for the companies.

India’s consumer durables exports include refrigerators and refrigerating equipment compressors, color TVs, air conditioner parts and compressors, and fully automatic washing machines. The U.A.E. is a major export location. The majority of white goods are exported to the South Asian Association for Regional Cooperation (SAARC) nations, countries which border India.

The competitive rivalry in refrigerator market has intensified in the recent years especially among major players namely Whirlpool, Electrolux, Godrej, LG and Samsung. While LG has their refrigerator manufacturing units in India, Samsung relies on imports to maintain its market share in India.

Samsung India is the Market leader in product categories like Mobile Phones, Smart Phones, Panel TVs, Side By Side Refrigerators, Frost Free Refrigerators, Microwaves and Inverter ACs

New Product Innovations is the root cause for the growth of large appliances in India. Companies in order to enlarge market share keeps on introducing new products with innovative technologies that catch the eye balls of customers. This not only surge the new demand but also lead people to replace their existing products.

The share of inverter air conditioners has been quite lower in India. It is because Inverter ACs is relatively costly and moreover the awareness about such air conditioners is miniscule.

Key Topics Covered in the Report:

LG Sales Television

India Television Market

India Air Conditioner Sales

India Air Conditioner Market

India Online Electronics Sales

India Refrigerator Market Size

Residential AC Market In India

India Large Appliances Market

Washing Machine Import India

Online Trends Large Appliances

Export Scenario Large Appliance

India Washing Machine Industry

Domestic Production AC in  India

Export Data Air Conditioner India

Import Volume Washing Machine

Refrigerator Market Competition

Television Sales Household India

Sharp Profitability Sales Television

Market Share Daikin Air Conditioner

Market Share Large Appliances India

Import Situation Refrigerator Market

Washing Machine Revenue Statistics

Household Appliances Market in India

Trends Development Large Appliances

Samsung Market Share Large Appliance

Competition Market Share Large Appliance

Whirlpool Competition in Washing Machine

For more information on the market research report please refer to the below link:

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Ken Research
Ankur Gupta, Head Marketing & Communications